What are the characteristics of KFC's franchise?

Strict franchisee selection: In order to ensure the operating quality of the restaurant, KFC is very strict in the selection of franchisees. First of all, it must love the fast food industry, and it must be an operator of the food service industry who is really willing to invest in KFC's business. Must have a wealth of industry knowledge, KFC requires franchisees to be familiar with the basic knowledge of the food industry, have a working background in the catering industry, and have leadership and management skills.

Professional training for franchisees: In order to reduce the business risks of franchisees and make both parties profitable, special training is very necessary. KFC's training for franchisees is very extensive, including duty management, restaurant leadership, etc., as well as the study of Hamburg workstation, French fries workstation and other workstations. In addition to special training, franchisees have to accept 5-6 months of restaurant management internship after taking over the restaurant. Through this kind of professional joining training, we can ensure the quality of operation, unify standards and reduce risks.

Extended information:

At present, KFC has two franchise modes in China. One is called "Xi 'an Model" and the other is called "Changzhou Model". Characteristics of the two modes:

(1) Xi 'an mode: buy out the management right of a certain area. This model requires franchisees to have strong financial strength, be familiar with the market where the store is located, and be familiar with the business philosophy and policies of KFC in order to better explore new markets. In this mode, the application ability of franchisees plays a decisive role.

(2) Changzhou mode: franchisees invest to buy a fast food restaurant that is operating and has started to make profits. Franchisees don't have to start from scratch and can quickly integrate into the operating system of KFC, which greatly improves the chances of success of franchisees. At present, this "Changzhou model" has been widely used in China.

Baidu encyclopedia-KFC

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