If you have good products and unique advantages, you can build your own brand and form your own business empire through four steps.
Step 1: single point explosion. By selling membership mode, business is booming, products and processes are standardized and reproducible.
The second step is to package the single-point model into a project for external sales and chain promotion.
The third step is to take out some shares, attract promoters with resources and ability, and recruit promoters in the second step.
The fourth step is to raise funds with shares of the company, integrate more resources and expand the scale rapidly.
In order to let you know the whole process, I use the noodle restaurant mentioned in the last article to explain:
A noodle restaurant mentioned in the last article can make a net profit of 200,000 ~ 300,000 yuan a year, and the set joining condition is 65.438+10,000 yuan, and you can get 40% of the shares.
In this way, every time you join a company, you will have a net profit of 20 thousand and 50% shares.
These contents have been mentioned in the last article.
At this time, if a company is established to operate this chain brand, the operating company will account for 50% of each company's shares.
If there are 100 chain stores, the annual income can reach more than100000.
How to quickly split 100 chain stores?
At this time, the company can take out 20% of the shares and find 20 people to invest. At the same time, a threshold is set, that is, investors should find five franchisees, each of which will give him a commission of 6,543,800 yuan, and will also get dividends from the company. If more than five companies are found to join, another 50,000 yuan will be awarded.
By selling members, you can make a single store very popular, and it is easy to find franchisees with or without risk.
At this time, there will definitely be many people willing to buy this qualification. In this case, can you open at least 100 chain stores at once? But also can raise 2 million yuan empty-handed.
More importantly, these franchise chain brands are self-operated. On the one hand, they are easy to manage because they have absolute right to speak. On the other hand, this model is more valuable and more conducive to financing.
After the company's process is completed, we can use the company's share resources as a bargaining chip, integrate more resources and expand the scale rapidly.
You may say that I don't do catering and I don't need this model!
Then let's use another cosmetics merchant to analyze it:
I have a friend who makes cosmetics. He has several products and wants to open the market quickly. I gave him this idea:
Step 1, first design the member products.
RMB 65,438+099 becomes a member, enjoys various benefits and privileges, and can get a discount-free consumption card in 200 yuan. You can get a box of 128 yuan facial cleanser, 128 yuan advanced hair mask and 8 boxes of 98 yuan eye mask, and you can get a box every month.
In order to score points quickly, I added a recommendation reward, that is, I recommended a friend to apply for a card and gave 68 yuan a bottle of shampoo.
Let's look at this proposition. Customers only need 199 yuan to get products above 1200 yuan.
You may say that customers don't trust you and it's hard to push. In fact, if her cosmetics are effective, it is easy to promote through the recommendation of acquaintances.
Solving the problem of trust is beyond the scope of today's discussion, and we will talk about it later. There are so many problems in marketing planning that it is impossible to understand them all at once.
We also know that cosmetics are very profitable. For shops, the cost of giving these things is actually very low. Let's analyze:
Step 2: After the membership card is built, the test is very easy. When selling, you can recruit promoters at this time.
The recruitment conditions of promoters are: 500 yuan, you can get 500 yuan products; Give 20 yuan a commission for each promotion of 199 yuan membership; More than 10 member promotion, returned to 500 yuan; And after each promotion of a cardholder, give 40 yuan a commission. At the same time, he has a commission on the members he promotes and the future consumption.
The third step, in order to recruit more promoters, you can recruit agents. The agent set a threshold of 5,000 yuan, recruited a promoter and rewarded 500 yuan.
Moreover, he has a commission for all the consumption brought by the promoters he recruited. At the same time, agents themselves can also recommend selling cards.
In this way, an automatic money-making machine can be formed, and it is easier to borrow money.
You may think this idea is a bit nonsense.
You just don't know that many companies operate like this.
When you think everything is impossible, then everything is impossible.
Tell a story:
Flea is the champion of high jump in nature. It can jump 1.5m, which is equivalent to 200 times of its own body length.
Scientists have done experiments. They put a flea in a glass cover. The flea struggled to jump. When he touched the glass cover, he hit it hard.
Maybe it feels pain. Jump lower next time, and you won't touch the glass when you jump again.
Later, scientists changed a shorter glass cover. The experimental results are strikingly similar, and the flea also adjusted its jumping height.
Until later, scientists changed a 20㎝ glass cover. They are used to fleas in the glass cover and can't jump more than 20 cm.
Finally, after scientists took away the glass cover, fleas still couldn't jump 20 cm.
It has always believed that something is blocking it, so that it can only jump so high.
How similar humans are!
Many things that you think are impossible are often self-limiting.
Break the self-restriction and try different methods, the effect will be better!
When we do marketing planning, the biggest feeling is:
The biggest limitation of human beings is the limitation of thinking. Only by finding a way can we find a better way.
You can't get any results by blindly suspecting.
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