with the development of the internet, quanjude is also trying to introduce external capital for online takeout and mergers and acquisitions to achieve the purpose of transformation, but it is not satisfactory, thus knowing that the appeal of old brands to consumers is gradually decreasing.

The catering industry is getting older, but the time-honored brands are gradually losing their market. What have they done wrong?

most of the reasons why catering enterprises are left behind are that they can't keep up with the demands of consumers, and with the growing of young consumers, they have become the main force of a new generation of consumption. The new round of brand youth is the biggest problem faced by old brands. The top ten global consumption trends in 2119 released by the global market consulting show that today's consumers will be more self-centered, they will trust their choices and judgments more, and they are eager to get personalized products and services.

It can be seen that it is the economic choice of catering people to conform to the times, respect consumers and respect the market. For old brands, the rejuvenation of brands lies in injecting fresh vitality into brands, so that young consumers can find the sound of * * * and form a wider radiation effect. Therefore, no matter from the image products, old-fashioned catering needs to be put down, waiting for customers to come to the door, fixed thinking and expanding diverse consumer groups.

The products are concentrated and similar, which makes consumers appear. The impression of breakfast shops and New Year's Street is limited. With the development of brands, if restaurants want consumers to publicize the brands for free, they must create explosive products that are memorable, because explosive products are a sharp weapon to create brand reputation, and then they must add value to the products. Liu Meiguang tried to add functions to the product as much as possible by tasting stories or symbol implantation. Other information values were like the youthful vitality of Pepsi. Wang Laoji's cultural symbol of China's rise created his own brand image and reputation.

Time-honored brands are gradually losing market and a new generation of theme fast food is gradually occupying the market. What are their advantages?

unique product taste: 1+1 spicy chili sauce, spicy, sweet, hot, sour and spicy five series of products in the garbage dump. Besides, there are all kinds of lo-fi flavors, such as chicken feet and neck.

Common food ingredients are the basic raw materials of a restaurant. If you use uncommon food ingredients, it is still unknown whether consumers will accept them. It is faster to use the most common food ingredients.

brand personification The so-called personality personification is the theme restaurant. Just like One Piece restaurant, garbage dump fast food restaurant has its own brand story of characters.