Any kind of promotional activity program is to attract customers, so the program is very important. So ktv live event planning program should be how to design it? Take a look at it, the following is my carefully collected and organized ktv live event planning program, I hope to help you, if you like can be shared with friends around oh!
ktv live event planning program 1
First, the purpose of the event
The use of the Mid-Autumn Festival promotional activities, publicize the new products, stimulate consumption, pull sales, for the second half of the sales market to do preparations for the company at the same time shaping the company's external pro-peace amount of power.
Second, the theme of the event
and ___ liquor *** Canyon
Third, the object of the event
The main object for the "loved ones"
Fourth, the time of the event
10.3
Fifth, the content of the event
Let the profits
The promotion
The main purpose of the event is to promote the new products, stimulate the consumption and boost the sales in preparation for the second half of the sales market, while shaping the company's external affinity. Promotions
1, promotional activities time, the purchase of ___ liquor multimedia series, you can get a free memory card.
2, promotional activities time, __ liquor __ series, 10% discount sales, do not enjoy the gift activities.
Activity promotion
1, Mid-Autumn Festival and __ liquor **** Cain
Anyone who comes to buy liquor for their loved ones, can get __ studio family photos of . Complimentary coupon.
Couples who participate in the "Heart to Heart" activity and pass the test can get two movie tickets for ___ Cinema and a Cindy doll.
2. Interactive activities were held on the day, and consumers could participate in the lucky draw by answering questions with their purchase tickets.
First Prize: Beijing National Day Tour
Second Prize: ___ Digital Camera
Third Prize: ___ mp3
Note: Answer the questions are related to this drink, and in addition to the Q&A questions are also accompanied by hands-on operation of the drink, and other levels, aimed at mobilizing the understanding of the influence of the machine and expand.
Six, the activities of publicity:
1, newspapers, local television rolling ads.
2, leaflets.
3, outside the store display boards, banners and so on.
VII, the activities of attention
1, the staff training, and to clearly explain to the staff of the National Day of the main theme of the liquor promotion program and requirements.
2, the responsibility of the staff grouping, coordination and cooperation of the groups.
3, to make accident prevention measures.
ktv site activity planning program 2
1, holiday promotions. The use of Christmas, New Year's Day, Valentine's Day, April Fool's Day, Mother's Day and other festivals in the nightclub to organize promotional activities related to the theme, especially Valentine's Day and Christmas is the most important promotional holiday nightclub. For example, on Valentine's Day, we can offer roses for consumption of designated brands of beer, and free beer for women when men consume with women. Blue Horse Beer has invited some foreign students from Zhengzhou colleges and universities to the night terminal at Christmas, where consumers of Blue Horse Beer can have the opportunity to perform with foreign students on the same stage, take pictures, and achieved good results.
2, gift promotion. Gifts can be divided into two kinds: one is a gift of wine, one is a gift. Gift wine is the most commonly used one way, such as buy 10 get 2 activities. Gifts, can be used to consume a different number of rewards of different values of gifts, such as Goldstar beer sales of 5 bottles of a reward luminous ring, sales of 10 bottles of a prize luminous stick, sales of 20 bottles of a prize spherical electronic table, on-the-spot consumption, on-the-spot awards, the effect is very good. Nightclub beer promotional products are different from restaurant promotional products, in the production and selection of gifts, the main features of its novelty, peculiar, artistic, etc., suitable for night atmosphere, highlighting the cultural connotations of the enterprise, such as: glittering ring, spherical electronic watch, colorful glow sticks so that consumers will never forget, inducing digging consumption and potential consumption, and then show the brand image.
3, personnel promotion. By the enterprise to the night scene to send promoters for on-site promotions, such as consumer promotion, the organization of gifts or other promotional activities to start work, the night scene supermarket shopping guide, etc.. Promoters to choose the age of 18-22 years old with secondary education, good temperament, good image, full of youthful and fashionable youth, due to female affinity is stronger, the use of female promoters. To strengthen the training of promoters, improve promoters etiquette literacy, communication skills, with strong promotional skills, promotional fees should be uniformly dressed, service youthful beauty generous, but not too sexy. To strengthen the management of promoters, the development of reasonable salaries and incentives, fully mobilize the enthusiasm of promoters.
4, lucky prize promotions. In the night scene held bidding points, throwing shares, tickets lottery, scratch cards and other forms of lucky prizes, reward the corresponding gifts, the purpose is to stimulate consumer spending passion, enhance brand memory.
5, price promotion. Price promotion is mainly price reduction promotions, in order to improve the competitive advantage, some brands use to reduce the supply price for dealers and nightclubs to promote, improve their incentive to purchase; in order to enhance the purchase rate, but also for consumers to reduce the price of promotions, such as a brand in the Christmas Eve in the designated nightclubs will be the terminal sales price of the original price of 10 yuan / bottle down to 4 yuan / bottle, and a night to let the consumer to enjoy, and achieved a Good promotional effect.
ktv site activity planning program 3
First, Christmas KTV layout and decoration:
1, square, side door glass stickers Christmas decorative paintings, door curved top enclosure hanging flags.
2, the usher station area: background decorations large Merry Christmas word stickers. Decorate the side of the reception desk with small hanging flags.
3, the reception desk waiting area: decorated 3 meters high Christmas tree, winding decorative lights, hanging full of Christmas decorations.
4, the hall lighting arrangements, to have a festive atmosphere (can hang some star-shaped string lights).
5, columns, walls, paste images.
6, the roof area is decorated with ceiling, the roof is not decorated area is decorated with radial color flags.
7. Santa Claus at the door.
Second, the theme of Christmas activities proposed:
1, the background music playing Merry Christmas song (Jingle Bells), or piano music.
2, Christmas Eve to give guests a fruit plate to show peace.
3, waiting area hall can put some kinds of fruit and candy, to show the festive atmosphere.
4, Santa Claus into the box halfway through the traditional distribution of small gifts, and send KTV on the guests' blessings .
5, by Santa Claus in each room to throw and scatter candy and glow-in-the-dark stick, and spray liquid ribbons for the atmosphere.
6, entertainment bundled package service.
7. Immediate photo service.
8, the box floor using small balloons spread all over the ground, so that guests can try to burst the feeling, there will be a novel vision, but also in the balloon with a gift inside the small notes or riddles with prizes such as notes.
9, Christmas can arrange a lottery, 22:00 or so by the waiter notification of the start of the lottery, guests please send a representative to participate.
Third, the overall atmosphere of the KTV layout
1, the business district staff wearing Christmas hats for guests.
2. Arrange for Santa Claus to distribute gifts.
3, before the 20th, do a good job of setting up and all the preparations, so that customers feel the holiday atmosphere in advance.
Fourth, the last to KTV marketing Christmas mascot as a gift or prize, hope that KTV can be adopted.
ktv on-site activity planning program 4
Main theme:
Expanding corporate visibility, feel the quality of service, reflecting the unique culture of the enterprise
_Purpose:
Stabilizing the existing source of customers, expanding the new market, so that consumers feel the high quality of service of the enterprise, and try to establish consumer loyalty
_ Keywords:
Christmas, business, service, popularity, consumers
_ Activity time:
December 24, 20__ to January 1, 20__
A, the pre-publicity chapter:
Publicity slogan
_Merry Christmas, happy! Christmas specials have kicked off, inviting you to *** joy, what are you waiting for?
_Those who want Christmas gifts, come quickly!
_Beauty, make your Christmas more romantic!
_Let the winter blood boil up, in the name of "home"!
_Book a KTV room for Christmas, Santa will give you a surprise!
_Do you need a reason to come? Romance, warmth, passion, and unexpected Christmas gifts, three mysterious Santa Claus will make you more than happy!
_Christmas to come, reimbursement of round-trip 10 yuan taxi fare.
Publicity media
DJE, radio, Wuhu, banners, store announcements
From now on, the booking of Christmas rooms (December 24 - January 1), where there is a 6 or 8, you can immediately get a beautiful gift. The first ten people to book a private room on the same day will also be given a Christmas gift.
December 24, Christmas tree lighting ceremony, free snacks. This can be used as _publicity_ for the event.
China Telecom's 5,000 SmarTone text message publicity service. Consumers can enjoy the "Christmas Lucky Star Special Offer" with the SMS.
Second, the decoration chapter:
Requirements are as follows:
1. "Christmas - consumers -" as the main line, the overall layout of the first floor remains unchanged, as far as possible in the case of the original appearance remains unchanged, in order to add decorations as a means of highlighting the festive atmosphere. Highlight the festive atmosphere, a variety of new signs to facilitate new consumers to quickly adapt to the environment. Only add decorations with the intention of: after Christmas, when new consumers again when the light, still have a sense of inexplicable cordiality, but also let the old customers have a sense of holiday, but still familiar with the environment.
2. The interior of the rooms can be simply decorated, the door of each room and each floor of the aisle and steps should be marked "merryChristmas".
3. The rooms are mainly decorated with gifts to emphasize the joyful atmosphere of the holiday, see the chapter on activities.
4. Employee clothing can remain unchanged, plus Christmas hats can be. But the quality of service must be strengthened. Meet the language "merryChristmas", smile in the face of customers, in the course of the activities, as far as possible to ensure the integrity of the store decoration.
5. Create a festive atmosphere outside the store.
6. 2, 3, 4 floor each arranged for a Santa Claus. Randomly enter the private rooms and distribute gifts.
7. The overall environment can play Christmas songs, Tycoon holiday atmosphere.
Third, the preparation of tools
1. Can be supplied by a company _ dike, *** with the creation of Jiangcheng 07 Christmas night of joy.
2. Hall entrance carpet, customized. Content "merryChristmas".
3. Three Santa Claus.
4. Christmas tree (large, hanging lights)
5. Christmas box (can be made, marked "")
6. Pens, notes
7. Christmas hats (waiter)
8. Signature banners
IV.
Note: Separate the time period, the time period can be dyke for different free snacks service. A variety of preferential methods of reconciliation, mainly including the Christmas Lucky Star special offers, booking rooms with lucky number of offers, the store's VIP card and fashion consumer card holders, the first ten daily discounts.
V. Activities:
1. Booking of the Christmas period package room gift giving methods, refer to the publicity chapter of the third point.
2. Existing members of the store and fashion consumer card holders booking rooms to enjoy. Complimentary drinks and so on.
3. Christmas Tree Lighting Ceremony on Christmas Eve
The company's manager at 10:00 p.m. on December 24th, held a Christmas tree lighting ceremony on the first floor, customers can write down their wishes and put them in the Christmas box. By the manager to seal the box, saved in the store in a conspicuous position. The purpose is to build customer loyalty.
4. Free snacks.
5. Santa Claus guest activities in the rooms.
6. Christmas card distribution
Receive: room number send:
Highlight the company's "consumer first" concept.
7. Santa Claus can be requested to take pictures with consumers in private rooms. (Charge service)
8. Celebrate New Year's Day, and then set off a storm
At the beginning of the New Year, the true feelings of return to the majority of consumers. Specific offers to be determined.
9. Christmas Tree Lights Out Ceremony
The whole event ends with _, **** singing Christmas songs. Pray for yourself, your family, your friends and your country.
10. "_年与你****同进步" Signature Ceremony
After the lights-out ceremony, the signature banner to leave the mark of Christmas itself in. The banner company will hang outside the store.
Six, follow-up publicity
1. Content to celebrate the successful holding of this event, the introduction of the wonderful part of the event.
2. Publicity media: Dajiang Evening News, Fashion Consumer Network
VII. Budget Part
1. Dajiang Evening News advertisement
Starting from December 15 (Friday), the publicity will be done every day until the 18th (Monday). 20, 22nd will be done once each. Follow-up once in January, ___. ***Count 8 ads. The first five times to choose the A3 version of the newspaper eyebrow, the estimated cost of 1,000 yuan. 22 to choose the A14 version, the area of 17.5cm × 7cm, the estimated cost of 800 yuan, follow-up reports in the form of text, the estimated cost of 700 yuan.
2. radio advertising
December 14 to December 17, at 12:30 pm and 5:30 pm, respectively, 30 seconds to publicize. 20, 22, 24, respectively, in the same period of time 15 seconds to publicize. The estimated cost is $1100.
3. Fashion consumer network advertising
A month of Christmas campaign publicity, the estimated cost of 200 yuan.
4. Downtown banners
*** Counting ten, which were hung on Jiuhuashan Road, Gourmet Street, Jihe Road, Changjiang Road and Ochishan Road. The estimated cost is 500 yuan. Signature banner one, 50 yuan.
5. Props costs
Pens, sticky notes, Christmas hats, greeting cards are expected to cost 300 yuan, the Christmas tree, carpet costs are expected to be 300 yuan.
6. Santa Claus costumes. Can be rented, the estimated cost of 150 yuan. *** Count: 5100 yuan.
Eight, the effect of the chapter
1. In the visibility can be penetrated into the hearts of people from different social classes;
2. Establish and improve the loyalty of consumers to the;
3. This activity is aimed at the dissemination of the culture of the consumer first, and the resulting establishment of more new consumer groups;
4. Since the 24-night counting to ninety percent of the private rooms are all booked, multiplied by the preferential discount, that is, the current gross revenue. This plan is not to win for the main purpose.
IX. Postscript
1. The main purpose of this activity is to highlight the culture of the enterprise, so that more people understand, and establish customer loyalty.
2. The specific budget is to be calculated.
3. This activity can consider seeking partners to further expand the publicity effect.
4. All customers who participate in this Christmas event will be given a gift, with which they can enjoy special discounts in the next event (e.g. Spring Festival event).
5. This activity is excluded from the luxury room.
ktv site activity planning program 5
I. Activity Background:
That refers to November 11 every year, due to the date of special, so also known as " Hanukkah ", generated in the campus, and through the Internet and other media dissemination, has now become a popular holiday among young people. In order to allow the majority of young friends to enjoy this holiday shopping online carnival, but also have a value carnival Party, Leshan Tong joined forces with the Royal Diamond volume KTV, launched a "world of singing to help free" activities.
II. Royal Diamond KTV Introduction:
Royal Diamond KTV is located in the busy section of Leshan City, west of Baiyang Road, opposite to the Oriental Home, covers an area of more than 3,000 square meters, set the point of sound culture, service, visual arts, dance art and other pioneering concepts in one, presenting you with the future aircraft carrier three-dimensional KTV new trends in the volume of KTV. The new service concept lends you a high-quality consumer experience!
III. Address: LeShan City, the city's central district of Baiyang West Road, the Royal Diamond KTV volume trafficking
IV. Activity time:
v. Activity rules:
1. Pay attention to the WeChat public account "Leshan Tong", enter "the world sings" to start registration.
2. Share the event page you got after signing up with your friends, and invite your friends to click on the share to add 10 booster points for you
3. 10 booster points for registering on Leshan Tong Forum, and 20 booster points for posting
4. The booster values and rankings can be found on Leshan Tong's Double Eleven Column or the mobile event page.
5. Boost time on November 11, 12:00 noon deadline.
6. Get the most help value of the first three can be in the day in Leshan Royal Diamond KTV free to enjoy the value of 198 yuan of value singing (drinks snacks all-inclusive Oh); the day of the birthday people can also get the Royal Diamond KTV gift birthday cake Blessing.
Help time:
Partners quickly come to attention!
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