World Cup poster first appeared in which year

World Cup poster first appeared in 1930 in Uruguay

World Cup.

Uruguay created the poster in 1930 with graphics typical of Art Deco design of the era and started the tradition of World Cup posters. 1934 Italy's World Cup poster was created by the famous illustrator Gino Boccasile. Henri Des was responsible for France's 1938 World Cup poster, which featured the players on top of the world.

In 1950, after a devastating world war, the World Cup was seen as an important opportunity to strengthen international relations, and the Brazilian people chose socks covered in the flags of the world to express this vision. 1954 saw a departure from the pictorial style of Switzerland's design, with the man saving the ball not dressed in traditional soccer attire. It was the 50th anniversary of the founding of FIFA.

Gabarino Ponce's poster design for the 1962 World Cup in Chile was chosen from more than 300 entries. The soccer ball was colored red to represent the dry deserts of host Chile. 1966 was arguably the most important year in the promotion of the World Cup, as England became the first host to create a mascot. Willie the Lion became the symbol of England and remains so today.

The Mexicans' approach to the 1968 Olympics logo set a new standard for the industry, so there's no doubt that the Mexicans continued that approach two years later at the World Cup.

Argentina's 1978 World Cup poster was a simple one, featuring silhouettes of the players in blue and white striped shirts embracing each other in celebration. The message was clear, and in the end it was the Pampas Eagles who got what they wanted.

In 1982, Spain's World Cup poster design was quite "Spanish", created by Catalan impressionist Joan Miró, with the essence of Picasso and Gaudi in almost every stroke. Only 16 years after hosting the World Cup, Mexico is once again the host, and the designers put a shadow on the Aztec architecture to show Mexico's traditional culture.

In 1990, the Italian World Cup used the Colosseum in Rome, Italy, such a spectacular building as the poster design, for a country wishing to show their sporting heritage is a good choice, the designer AlbertoBurri through the stadium surrounded by embellishment of the World Cup finalists' flags to the world to send out an "invitation! "

1998

The 1998 poster for France was created by Nataliele Gall, a student at the Ecole Supérieure des Beaux-Arts in Montpellier, who won a competition to design the 1998 World Cup poster, which was very well received.

"Modernity" was considered central by Germany's World Cup organizing committee, and the poster features a soccer dotted with stars in the night sky, symbolizing the country's global acceptance.

In 2014, Brazilian designer Karen Haidinger sought to combine the country's signature bright colors with the Amazon rainforest as a concept for the poster. The artist also managed to embed the shape of the Brazilian map into the poster.

The official poster for the 2018 FIFA World Cup in Russia was designed by renowned Russian artist Igor Gurovich and features legendary Soviet goalkeeper Lev Yashin as the sole protagonist.

2022 Qatar World Cup Poster

The official posters for the World Cup were all created by Qatari artist Busena Al Muftah. The main poster depicts traditional headdresses being thrown in the air, symbolizing the celebration and fan enthusiasm for the soccer event in Qatar and the Arab region. The accompanying poster illustrates the passion for soccer in the Arab region and the special significance of family reunion that soccer carries.

Says Al-Muftah, "My main inspiration comes from the concept of group memory. Much of my work focuses on experiences and memories from the past, connecting them to the present, and then narrating and preserving them in a contemporary way. The series of posters for the Qatar World Cup echoes this concept, and I hope to tell the story of Qatar's soccer culture."

What does a gold medal look like in Qatar 2022?

Hello, the emblem of the 2022 Qatar World Cup looks like a white trophy from a distance, a symbol of English infinity and the Arabic number 8, decorated with a pattern of burgundy colors. There are two dots at the top of the emblem, a soccer ball between the two dots, and a decorative pattern at the bottom of the emblem.

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It was inspired by the traditional Arabian wool shawl, a beautifully embroidered scarf worn by the Arabian people during the winter months to represent the Arabian-Asian culture. The emblem in the "infinity" symbol indicates that the World Cup will become a permanent legacy of Qatar and even the Middle East region of Asia, permanent memories also represents the infinite impact of this World Cup. The number eight represents the eight stadiums that Qatar has prepared to host the World Cup. The three-dimensional form of the emblem, which is displayed in a rotating form, symbolizes the spherical connection between the earth and soccer and the interconnectedness of the world as one big family. The overall design features many Arab elements, as this is the first World Cup to be held in an Arab country.

The 2022 World Cup in Qatar is the first World Cup to be held in the Middle East and the Arab world, and the second to be held in Asia. This World Cup also has a great feature, this is the first time in the history of the World Cup in the winter World Cup. The World Cup will be divided into eight main venues. Perhaps after this World Cup, there will be more and more World Cup activities in winter.

The official posters for the World Cup in Qatar were all created by Qatari artist Sena Al-Muftah. The official posters of the World Cup in Qatar were all created by Kata artist Sena Al-Muftah. Al-Muftah said the emblem of the World Cup resembles the traditional headdresses of the Arab world thrown into the air, symbolizing Qatar's and the Arab region's joy and celebration of this great era of football, and also includes the infinite enthusiasm and expectations of fans in the Arab region and their love for the game. The poster also shows the passion for soccer in the Arab region and the special meaning of family reunion and the world as one big family that soccer implies.

World Cup is coming, want to rub the flow of the brand how to take advantage of the situation to promote

Speaking of sports marketing we may feel that are big companies, after all, only big companies can afford to spend money to do the official sponsorship of the tournament, the regular sports marketing routine (such as inviting the stars, sponsorships) in fact, the ordinary company does not have a lot of reference.

But the World Cup as the most important festival node in 2018, ordinary companies can actually be in the billions of flow dividends in a share of the pie, the following talk about ordinary companies in the World Cup marketing to do the momentum promotion of the common routes.

1, the World Cup theme packaging

If you do is an online product, that according to the festivals to do thematic activities operations is normal, which can attract the attention of users is to change the UI into the World Cup theme, and then set up an event page to host World Cup-related activities.

If you want to enhance the user's sense of identity, you can even do a different theme skin for each team, for users to use and share, and the user's motivation to share is to express to others that they are in support of a team's sense of identity.

Additionally, you can take on promotions such as sweepstakes through team stamp collections, World Cup medals, and online punch cards, which can also be effective in boosting activity.

If the offline products, you can do the World Cup theme of product packaging, so as to carry out thematic promotional activities; you can also be similar to the "star card" and other product materials to promote the user's second purchase at the same time, through the activities of the two-dimensional code or the appearance of the design to guide the user to share the dissemination of online.

2, limited product packages

Can be the theme of the World Cup content, the launch of the World Cup limited product packages, only during the World Cup external sales.

For example, offline catering can launch the World Cup package, if more subdivided, you can also launch the Brazilian package, Argentinean package, Spanish package, etc., as when the "you from the stars" fire, many bars have launched the "fried chicken and beer package". Online products, e-commerce products can use the same idea to operate the momentum.

To increase some of the topic and sense of scarcity, you can also use some "limited supply" and other tricks, for example, only in the first few hours of each game can be purchased, such as mobile Taobao "Taobao two floors" only in the evening opening.

3, game interactive activities

Interactive H5 game can be said to be the standard of mobile marketing, for offline promotion, many H5 game content planning, but also be able to be applied in the store's marketing activities. Interactive games can be the following ways to take advantage of the World Cup:

a. Shooting game

Users to play penalty kicks or shooting games, different scores to give different concessions. In the game content can also add some team information, star information to increase the sense of immersion and topic.

In fact, "penalty kicks" and "shooting" games are a common warming up activity in real estate sales, or in large offline stores from time to time.

b.test game

Test game is undoubtedly the power of the screen, for the World Cup, through a variety of World Cup theme related to the question and answer, test the most matching stars, temperament of the team most in line with the most suitable to play in the soccer position, and so on.

Can also be through the use of this year's online quiz product form, do some of the past World Cup, star trivia quiz, through the score to give different rewards.

c. Guessing game activities

Can be added to the uncertainty of the outcome of the game to the product promotions, such as "Argentina win on free", "into a ball, will be reduced by XX yuan" and other interesting activities, this kind of activities are gimmicky. These activities are gimmicky, well grafted on the correlation between product marketing activities and the World Cup, easy to attract the attention of consumers, triggering the spread.

Each game can also do some of the results of the ball game guessing activities, the use of "prophecy emperor" and other concepts to package the dissemination, the effect will not be too bad.

d. Canvassing activities

Fans are like stargazers, eager to canvass for their idol teams, and the topic of fan-to-fan talk will be debated in front of every world tournament.

Through the way of canvassing can promote the spontaneous dissemination of brand activities, I also believe that this World Cup will be the emergence of such phenomenal small program / H5 case.

e. Real World Cup activities

Real human activities are mainly applicable to the promotion of offline business, such as in accordance with the World Cup match schedule, the brand itself also held a "World Cup" tournament, can be a small real ball game, can be a foosball game, and can even be a soccer game competition, video game competition. The game can be a small real ball game, can be a foosball game, can even be a soccer game competition, video game competition and so on.

4, the topic of momentum and poster dissemination

Every large hotspot will certainly appear brand business posters. 2014 World Cup, excellent momentum posters on the endless, such as China's BMW posters have won the industry's praise.

Posters should not only be produced in line with the brand's characteristics, but also in line with the World Cup's related characters, the course of the game, most brands are usually through the side of the performance of the World Cup theme. (Because most brands are not officially authorized)

The production of content posters is a test of the ability of the marketing department to chase hot spots, the need for the implementation of topic analysis, public opinion observation during the tournament, the main thing is to move fast, otherwise the hot spots are also fleeting. How to make the content well received, it really depends on the merits of the creative team.

5, general content dissemination

General-purpose content is actually a lot more suitable for microblogging microblogging and other new media communication channels, suitable for doing some regular theme content output.

This type of content is representative of the following: the anecdotes caused by girls being left out of the game because of boys watching the game, TV battles in the family, fights between men and women caused by watching the game, and some tried-and-true inventory content, etc.

This type of content is representative of the content that we have been using for the past few years.

This kind of theme can also extend a lot of brainstorming, paragraph-type story content, whether it is as a WeChat tweet, or cartoon, or this year's popular short video, are very powerful spread.

Red line: pay attention to the risk of copyright

Brands should pay attention to the copyright issue, whether it is the World Cup or the NBA or the Olympics, are copyrighted. Only officially authorized partners can use the relevant logo logo, which is why many big brands of the momentum of the poster to do more sideways, is to rub the hot spot at the same time to avoid copyright disputes.

In fact, there are many ways to avoid copyright issues, such as using illustrations and silhouettes instead of photos of players, using "soccer" and other related words instead of "World Cup" words, using copywriting techniques to guide the side of the careful observation of the past large brands to promote the tournament, the posters. The brand's tournament promotions and posters can be used to find clever ways to avoid copyright risks.

Summary

The World Cup is the most popular event of the year, and all major brands will try their best to attract consumers. Many brands have won accolades for event marketing (such as NIKE in the Olympics), and many brands have had a handful of good resources (even official sponsorship resources) but did not get the response they deserved.