Aikeshi Lobster Professional Cooperative in Huai 'an District, Huai 'an City was founded by Yongyuan Commercial Firm in Huai 'an City and dozens of farmers in Liu Jun Town according to the Law of People's Republic of China (PRC) Farmers' Professional Cooperative.
Huaian Yongyuan Commercial Bank is located in the second bridge of Liu Jun Town on the bank of Sheyang Lake in the east of Huai 'an City. Established in1997100618. Is a registered by the administrative department for industry and commerce, owned by Wang Yongyuan, mainly engaged in the cultivation, sale, cooking, seasoning and brand operation of ecological lobster.
Over the years, we have applied the management, management, service and marketing concepts of modern enterprises to the lobster industry according to the ever-changing food demand of diners, the profit demand of merchants and the rich demand of farmers, taking consumers as the center, brand operation as the starting point, brokers as the bridge, marketing as the leading factor, taking Xuyi lobster as an example, taking the promotion of lobster industrialization as our responsibility, relying on the premises of joint venture, and establishing the Aker lobster professional cooperative with members of Yongyuan Business Department. Turn the short-lived lobster festival of Xuyi into a year-round competition, from "eating lobster, drinking beer, talking about business and making friends" to lobster breeding, fishing, roasting, seasoning, marketing and fun. The slogan has also changed from "get rich and raise lobsters" to "learn to cook lobster dishes if you want to get rich quickly", and added "taste Eker's ecological lobster and appreciate the natural scenery of Sheyang Lake". It is gradually forming a situation that "everyone raises lobsters in small households, catches lobsters for leisure and entertainment, restaurants cook lobsters, and the whole people send out to eat lobsters, which is well-known and receives rave reviews".
At present, the main ways to promote lobster industrialization are: ① order farming, brand farming, virtual management, product brokerage, brand joining and joint-stock cooperation. (2) Seedlings and technical assistance. ③ Farmers take Acker as the brand, and authorize Yongyuan Commercial Bank to undertake the "packaging service" of the policies of the higher authorities and undertake the tasks assigned by the higher authorities. (4) Implement the color list system, hold Eker's challenge ring all the year round, sort out Eker's lobster list, and establish Eker's lobster information network. ⑤ On the basis of widely absorbing all kinds of lobster cooking techniques, it became a school of its own, and gradually formed a street of Eker's lobster dining in Erqiao Village.