How to package every O-flavored juice 1. With kraft paper as the background, the packaging is endowed with unique texture, realistic illustration and color expression, which is more clear and realistic and attracts consumers' attention to fruits. 2. Focus on highlighting the internal texture of the fruit, which is different from the packaging of fruit appearance pictures used by most juice brands. 3. Fruits have unique colors, shapes and leaves. Combining different fruits and leaves with illustrations leaves a deep impression on people in unusual ways. 4. Design different characters for different fruits. They all want to drink a mouthful of juice. The interesting cartoon image shows the delicacy and freshness of the juice. Nongfu Spring illustration analysis 1, clarifying the illustration content and task 2, audience positioning 3, expression style positioning 4, expression technique positioning Since last year, farmers sold "17.5 orange" across the border, which caused an exclamation in the industry: Nongfu Spring should also sell sentimental fruits. At the beginning of this year, Nongfu Spring has played a new trick in its traditional strong category bottled water-three high-end new products, both in packaging design and concept, are all full and impressive. The new packaging of Nongfu Spring has won praise in our dealer survey, and the three products also have their own characteristics. One of the new products: Nongfu Spring glass bottle high-end mineral water High-end water is a concept that has been heated up in recent years. Usually, the market will define high-end water by whether it is expensive or not, while Nongfu Spring totally disagrees with the method of distinguishing by price. At the meeting, Zhong proposed three characteristics of high-end water: scarce natural water source, natural and balanced mineral element content, and being able to embody profound natural or humanistic cultural connotation. In Nongfu Spring's view, the first two points are endowed by nature, and the third point needs human efforts. In order to make the products full of aesthetic feeling and cultural added value, Nongfu Spring spent three years inviting five top international design companies to design, and finally selected the packaging design after 58 drafts. In fact, as early as June 2112, Nongfu Spring had received a favorite design draft, but it was difficult to put it into reality because of the bottle-making and printing technology at that time. Nongfu Spring is unwilling to lower its requirements, so it looks for a new design company. But after two years of comparison, I finally felt it was a pity to give up the original plan, so I returned. There are eight styles of packaging for this product. The main pattern of the bottle body is selected from the species unique to Changbai Mountain, such as Dongbei tiger, Chinese merganser and Korean pine. There are words such as "58 species of national key protected animals are known in Changbai Mountain, and Northeast tiger belongs to national first-class protected animals" written on the side of the pattern, which reveals a strong atmosphere of ecological and humanistic care. The second new product: Nongfu Spring's natural drinking water (suitable for infants) In recent years, there are more and more baby aquatic products abroad, which has become an essential product for scientific baby-rearing. This conference of Nongfu Spring also focuses on its newly developed baby water. Before that, there was no bottled water product specifically for infants to directly drink and prepare formula food in China. Different from ordinary drinking water, infant water has stricter requirements on mineral element content and microbial control. Usually, drinking water with high mineral elements or no mineral elements is not suitable for infants. In addition, there is a requirement for commercial sterility of baby water, which has not been listed as an indicator in all bottled water in China before. All the above is nonsense, so I won't describe it much. Just look at the picture. It is said that this is the world's top aseptic production packaging! The third new product: Nongfu Spring student mineral water 21 years ago, Nongfu Spring introduced a sports cover package, which was warmly welcomed by the children. The slogan "Don't make such a noise in class" was impressive. To commemorate this childlike product 21 years ago, Nongfu Spring introduced an upgraded version of sports cover: natural mineral water for students. In order to give teenagers a better consumption experience, Nongfu Spring has designed a bottle cap that can be opened and closed with one hand. There is a patented valve in the bottle cap, which will only open under pressure. When the lid is open, ordinary rollover and inversion will not make water flow out, which is very suitable for children. In addition, Nongfu Spring also invited a famous British illustrator to draw a set of imaginative labels, showing the four seasons of Changbai Mountain, namely spring, summer, autumn and winter. The whole design is full of innocence, just like the natural world of Changbai Mountain imagined by children. How to design the brand image packaging of agricultural products? There are three styles of agricultural product brand image packaging design, and the original ecological image sometimes makes sense. Many modern consumers pursue being close to nature and like the original ecological artistic conception that is uncontested. Putting on the original ecological coat and adding some style and personality to the original ecological coat are the key points of design. As consumers, regional specialization sometimes can't understand the essence of agricultural products. At this time, it is necessary to help them understand it with the help of packaging design and brand endorsement. Agricultural products have distinct regional characteristics, so it is necessary to pay attention to regional characteristics and cultural excavation in image design. Brand endorsement should also conform to the consumer psychology pursued by consumers, and at the same time, the cultural connotation of products should be fully interpreted through packaging. Fun Nowadays, the ultimate trend of many agricultural products is to quickly consume food, or to move from traditional channels to e-commerce. In the face of younger groups with more fashionable needs, sometimes it is necessary to break through by seeking interesting packaging design. What I want to remind you is that packaging design is an important medium for agricultural products to convey their image and ideas to the outside world. Personally, I suggest that if you want to be creative in brand image packaging of agricultural products, you should find an outsourcing company that can accurately and completely interpret your brand image, and landscape communication can do it.