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Conference marketing process scheme
Conference Marketing Process Plan 1 I. Purpose

Take the seminar as a platform to realize:

(1) Develop the value of old and new customers.

(2) Vigorously promote registration. CN and. China domain name, and increase the coverage of Chinese domain name products in Daqing SMEs.

(3) Enhance corporate brand protection awareness and inherit corporate brands, recommend Chinese domain name products, and highlight the value service image of Zhuochuang Group and Internet Center;

(4) Expand Chinese domain name agency in Daqing area.

Second, the goal.

(1)70% of customers registered on site;

Third, the theme

"Protect corporate brands and safeguard corporate interests"

Fourth, the activity time

The seminar was held by Zhuo Chuang Company in XXXXX.

The meeting time is scheduled for1October 20th 15: 00- 16: 30.

Verb (abbreviation for verb) target audience

Customers attending this seminar must meet the following basic requirements:

(1) an old customer of Zhuochuang Company;

(2) Enterprises with e-commerce awareness and committed to increasing enterprise sales;

(3) Internet companies whose main business is website construction and network promotion;

(4) Enterprises and individuals committed to promoting Chinese domain name products and acting as agents for e-commerce.

The number of people is planned to be around 70- 100.

Special guest of intransitive verbs

In order to improve the authority of this technical seminar, XXX leaders of Daqing High-tech Zone Service Outsourcing Park are specially invited to attend the meeting and give a speech on "Dealing with the blind spot of corporate brand protection and improving the means of corporate brand protection". XXX will be responsible for contacting the specific work, and the specific results will be given before 10+07.

1), by Liu Guofeng: giving a keynote speech on protecting corporate brands and safeguarding corporate interests.

2) XXX, the leader of outsourcing park, gave a speech: "Dealing with the blind spot of corporate brand protection and improving the means of corporate brand protection"

Seven. Preparations for the meeting

1, customer invitation

(1) 65438+1October 12- 19 officially issued an invitation letter. When sending an invitation, in principle, whoever invites will fill it out.

(2) When sending the invitation letter, communicate the main contents:

1) This conference is sponsored by Zhuo Chuang Company, aiming at promoting Chinese domain names, protecting corporate brands and enhancing corporate awareness of Internet security.

2) Promote the communication of policies and increase the attraction of everyone's participation;

3) Explore the on-site registration intention and remind them to bring the deposit in time;

4) Please keep the invitation letter properly and enter the venue with the invitation letter.

(3) Telephone confirmation: On June 10, the salesman invited customers by telephone.

2. Design and production of invitation letter

The invitation number is 130, and XXX is responsible for local contact and production. The design theme of the invitation letter completed before 10. 15 is:

"Small products, big market, realize sustainable development"

"Protect corporate brands and safeguard corporate interests"

Address on the invitation letter: Floor C 1 Building 14, Service Outsourcing Park, Daqing High-tech Zone, Heilongjiang Province, conference telephone number and conference contact person.

3. Invited guests

(1) Invite relevant government leaders to mainly communicate the following contents:

Hold "small products, big market, realize sustainable development" and "protect enterprise brand and safeguard enterprise interests" on Zhuochuang.

The activity expressed positive views;

1) The whole speech time should be controlled within 20 minutes;

2) XXX is responsible for the specific invitation, which will be implemented before June 65438+1October 65438+May.

(2) Inviting presenters

Liu Guofeng is responsible for finding the guests for the presentation, and the person in charge shall do everything possible to ensure that the guests arrive at the site to attend the meeting. The speeches of the presenters were prepared by Liu Guofeng.

4, the venue layout

(1) banner, which is the same as the theme of the meeting, is counted and listed by XXX.

1) Banner on the rostrum of the venue: "Small products, big market, realizing sustainable development" and "Protecting corporate brands and safeguarding corporate interests"

Seminar (6M):

2) Banner on the left side of the venue: (7m)

3) Banner on the right side of the venue: (7m)

4) Banner on the back of the venue: (6m)

(2) Background of the rostrum

With the theme of "choosing Chinese domain names to safeguard the interests of enterprises", it is made according to the background picture of "XX Conference".

(3) booth at the entrance (painted): Zhuochuang Group's "small products, big market, sustainable realization"

Sustainable development ","protecting corporate brands and safeguarding corporate interests "

Welcome to the seminar (provided by the hotel)

(4) Banner at the entrance of the conference room: "Small products, big market, realize sustainable development"

"Protect corporate brands and safeguard corporate interests"

Welcome to the seminar with a banner (7M).

(5) There are two Yi Labao exhibition boards on both sides of the podium to publicize the industry and XX layout of the group company. If there is any missing, please add the missing part by XXX.