the difference between business positioning and marketing strategy.

1. Difference in business orientation: Longhu Tianjie is mainly for middle-income emerging families. It is a regional shopping center, integrating shopping, catering, leisure and entertainment, and providing consumers with a one-stop commercial complex. Xiyue Tianjie pays more attention to family consumption and community life, creating a living space for family gatherings, integrating parent-child, entertainment, shopping, catering and other formats.

2. Marketing strategy: Longhu Tianjie pays more attention to the integration of online and offline, and uses the Internet and social media for marketing promotion, while Xiyue Tianjie pays more attention to offline activities and community marketing, and establishes close ties with residents in surrounding communities.