In essence, for example, if 10 people eat in your restaurant every day, then if you introduce a new dish today and everyone is trying your new dish, they will definitely have no appetite to try something else. But this problem can be understood from another angle-in fact, it is a product collocation problem. In fact, catering is a small and comprehensive industry. In a big way, every kind of cuisine is actually a product line. Some raw materials can be used universally, so they can be counted as one. Some dishes are not universal, so they can be counted as a product line separately.

It is difficult for a restaurant to gather a lot of popularity by a single item, so we will develop different dishes to enrich our product portfolio. Then I will analyze your problem from the characteristics of product mix and product line. First of all, what is the product mix? Product mix means that enterprises combine their own products and supporting services according to the different needs of customers, so as to meet the needs of more customers and finally achieve maximum benefits. As we have more product portfolios, we will serve more customers.

Then there are several key points in product combination: the width of product line, the length of product line and the density of product line. Product line width refers to the number of product lines independently owned by an enterprise or brand.

For example, the dishes of different cuisines in the hotel are different product lines, including cakes and single product lines. The length of product series refers to the number of products in the product series.

The compactness of product lines is the correlation and similarity between different product lines.

If the compactness is too small, there will be an uncovered market gap; If the density is too high, there will be overlap and internal friction. For example, the product lines of some automobile brands will eat into each other's market share.

Then we went back to our problem, developed new dishes, but took away the customers of our old dishes, because the product line density was too close, which led to internal friction. This is an easy problem in the new product line.

Then the solution is to develop new dishes and drugs, taking into account the similarities with the original dishes, try to make differences in attributes, so that new dishes can attract new customers mainly in publicity. You have completed the task of increasing customers.

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