Lighting up the corner with wisdom

At the end of 2117, a New Year photo of a handsome man appeared in more than 1,811 public toilets in Beijing overnight. These photos were quietly hung up by some mysterious people in the dead of night and when no one was there. This incredible thing was carefully planned by someone. This planner is the man in the photo, Meng Zhi, the founder of Bright Corner Media.

One day in early spring of 2115, Meng Zhi and a group of friends were having dinner in a hot pot restaurant. When they went to the toilet, a cartoon above the urinal caught his attention. This cartoon, as early as six months ago, Meng Zhi came here and saw it. For half a year, every time he came, Meng Zhi would stare at this cartoon and read it carefully, and this time was no exception. Meng Zhi watched it again carefully, and the more he watched it, the more excited he became. When he came out of the bathroom, Meng Zhi asked his friends: Did you see what was hanging in the bathroom? My friends said they knew, it was a cartoon, and even the content of the painting could be clearly stated by my friends.

Before friends' voices fell, Meng Zhijian rushed out like an arrow and immediately found the manager of the hot pot restaurant. He said to the manager of the hot pot restaurant, "The cartoon in your toilet has not been changed for a long time. I will change it for you regularly in the future. Change it for you for free. " Of course, the boss is willing, but he is quite surprised to change cartoons for others for free. What does this person want? Meng Zhi asked his friends: If I change comics into advertisements, do you watch them? Friends said in unison: Of course, when you go to the toilet, the cracks in the wall will become the object of study. If there are advertisements, of course you will watch them.

Just do it. In March, 2115, Meng Zhi quit his stable job in the bank and searched all over the world for a favorite toilet. In just four months, a map of Beijing, restaurants and hotels in various regions, and even toilets in office buildings and shopping malls were included in Meng Zhi's bag, with more than 38,111 toilets.

I quit my job, the company was registered, and the toilet property was also discussed, so Meng Zhi's Bright Corner Media was established. But in the toilet, a place that is difficult to be elegant, are others willing to advertise? Where the hell are the advertisers? In March 2115, it has been nearly three months since the opening of Bright Corner, and no advertisers have come to the door. Meng Zhi, who was originally full of confidence, began to feel uneasy.

Just as Meng Zhi was worried about the way out for Bright Corner, the phone rang, and a home textile manufacturer told Meng Zhi that he would spend a month advertising in Bright Corner. After negotiating with the owner of the hot pot restaurant for four months, Meng Zhi finally hung his carefully designed billboard into the hot pot restaurant. In fact, he hung his advertisement not only in this hot pot restaurant, but also in more than 1,811 cooperative toilets in Beijing. As soon as the advertisement for home textiles came out, many businesses found Meng Zhi when they heard the news. Although there are many customers at home, the company has not made any money, and Meng Zhigan is in a hurry.

Meng Zhi only knows that it is good to sell advertisements in the toilet, but he doesn't know that there are so many advertisements in the toilet, and he can't start at all. Just when Meng Zhi was sad, the phone rang. The phone call was made by a stranger named Sun Yuxuan, asking him to meet in the evening. In the evening, Meng Zhi arrived as scheduled, and they had a good talk. When leaving, Sun Yuxuan left a message for Meng Zhi: Can I start a business with you? Sun Yuxuan is a well-known advertiser in a real estate advertising company. He became the company's vice president at a young age with an annual salary of over one million. The development of Bright Corner urgently needs Sun Yuxuan's advertising generalist.

The next day, Meng Zhi called Sun Yuxuan and invited Sun Yuxuan to join Liangjiao Media as a shareholder of the company. The joining of Sun Yuxuan has brought new inspiration to Meng Zhi, who has been troubled by advertising design. The two men cooperated with each other, and the company's performance grew rapidly.

One day, South Korea's Samsung Group called to promote Samsung's kitchen and bathroom stone in the bright corner. Meng Zhi sent employees to the address provided by the other party. This time, Meng Zhicai knew that under Samsung's banner, there is really a Samsung stone product. Samsung's advertisement, because of its large volume, covered all of Beijing. A list is equivalent to the sum of orders in the first half of the bright corner. The whole company was very excited about the sudden fall of such a big pie. Meng Zhi and Sun Yuxuan happily assembled all the billboards. Just when all the work was ready, the publicity report submitted for approval at the Korean headquarters was delayed.

Some advertisers worry that advertising in the toilet will lose their value and damage the image of the enterprise. Meng Zhi's heart thumped. Will South Korea change its mind? More than a month has passed, and there is still no news from South Korea, and Meng Zhi's heart is getting tighter and tighter. Two whole months have passed, and there is still no news from South Korea. It seems that the pie falling from the sky is not so delicious. Just when Meng Zhi thought that the cooperation could not be achieved, the cooperation contract of Samsung was unexpectedly approved.

tens of thousands of billboards were put into various buildings overnight. Meng Zhi, Sun Yuxuan and people in Samsung's China branch are all waiting anxiously. Just one day later, Samsung's phones are on the rise, and even Meng Zhi's bright corner phone keeps ringing. It's the first time that this kind of 11,111-person launch, so this kind of market reaction appears, and Meng Zhi is so excited that he can't sleep, which proves that Bright Corner is a successful media. Samsung artificial stone has been in China for several years, but compared with Samsung mobile phones and Samsung computers, few people know it. After the advertisement of Bright Corner was put on, Samsung stone kept coming, but the huge amount of telephone consultation actually made Samsung staff have doubts. Isn't this the telephone support invited by Bright Corner? Doubt returns to doubt, the phone calls come in day by day, the contract is signed simply, and the real contract surprises the head of Samsung branch, and immediately signs a long-term annual service with Bright Corner.

One famous brand after another has squeezed into this small corner of the toilet. Samsung, Zhaopin, and Roewe Automobile have appeared in the small corner of the toilet that everyone sneers at, and Meng Zhi's bright corner is on fire. A year later, all provincial capitals and prefecture-level cities except Xining were covered by Meng Zhi's bright corners. In this small corner of less than square inch, Meng Zhi became the first in the country. More and more people understand the bright corner, Meng Zhi's toilet culture and toilet economy. In a short period of one year, Bright Corner made a profit, and in 2116, it made a profit of 11 million. Bright Corner Media was awarded 111 Fast Company in 2117.

we don't do it for others, but we do it where others do it. This is the advertising language that Bright Corner Media made for itself. In foreign countries, an important criterion to measure the grade of a restaurant is to see whether the bathroom in this restaurant can provide a warm and comfortable environment, and the public places in mainland China are gradually accepting this concept. Therefore, the bright corner that lights up the corner has a bright future. Meng Zhi used his wisdom to light up that special corner, and also found a sparkling diamond from the corner. ;