According to the report, this Lhasa Food Festival is sponsored by many enterprises, and the main targets of free hot pot are construction workers, convenience service police, sanitation workers, poor families and other frontline people, and the hungry brother personally delivers it to his home. As soon as this news broke out on the Internet, many netizens said that it was the first time that such a grounded food street was encountered, and it really took care of the feelings of the frontline people. This gift is the warmest winter gift received by frontline workers struggling in Lhasa, and netizens also said that the organizers are really worried. I think there are mainly the following reasons for the organizer's operation.

first, do public welfare to provide more positive energy for society.

The original intention of this Lhasa Food Festival is to do public welfare. Considering the geographical environment and cultural environment in Lhasa, the organizers decided to do a public welfare activity in Lhasa. I didn't expect them to send hot pot in winter to do public welfare. This is very innovative, which fully shows that relevant enterprises are very concerned about the people working in the front line. This food festival highlights the positive energy of society.

second, promote the organizer's own brand.

The Lhasa Food Festival is co-sponsored by many enterprises, including local chambers of commerce, catering industry associations, Tibet Media Group, Bank of China and other local powerful large enterprises. The success of this food festival has also had an important impact on the promotion of brand value of these enterprises to some extent.

Third, do better cultural propaganda for Lhasa, Tibet.

Tibet is a sacred place for tourism and culture. Its unique geographical location and unique Tibetan culture attract people from all over the world to travel. However, the establishment of such a large-scale food festival is more conducive to promoting local culture.

to sum up, I think the food festival hosted by the organizers is quite interesting and grounded, and this way of holding it also provides more operational ideas for more enterprises in China when hosting activities, because the people in this way get real benefits, and at the same time, it also increases the popularity of the organizers. This marketing method is the most advanced marketing method. What do you think about the free delivery of hot pot takeout in Lhasa? Please leave your opinion below.