"GOP" is the abbreviation of "Gross OperatingProfit", that is, operating gross profit, which is reflected in the income statement as the balance of income MINUS costs, labor costs, direct expenses of operating departments and indirect expenses of back-office departments. GOP= total hotel operating income-total hotel operating expenditure.
measuring the general manager's business performance with "GOP" really makes up for the shortage that domestic hotels used to take net profit as the only indicator to measure their business performance regardless of the responsibility and the hotel's actual situation.
Extended information
The main source of hotels' increasing GOP:
Catering income is one of the main sources of hotels' increasing GOP. How to improve hotel catering income? It is a very difficult task for the management team. Only by working hard and fully preparing, can we show off the splendor, fashion, quality and characteristics. Only by making a hit and winning word of mouth can we have the popularity and wealth of catering. Only by striving for perfection can we achieve the expected goal.
otherwise, it will fall into a cycle of depression, which is hard to get rid of. Facing the arduous mission, we should think carefully, come up with a set of catering marketing action plan, and put it into practice. We must not equate marketing with waiting for guests to come to the door, treating marketing as a hostess, and turning marketing into grandstanding. The level of marketing techniques has decided the business differences of hotel catering to some extent.
Baidu encyclopedia -GOP