(1) Time: April 30, 20xx, 14:30-17:30 pm

(2) Location: Baiyun Mountain Scenic Area

(3) Form: free combination, free activities

(4) attendance : Register at Mingchun Valley, Peak Park before 17:00 pm and receive 100 RMB activity fee.

(5) Requirements: I hope that all union members to participate on time, solidarity and cooperation, help each other, according to their own physical condition and health conditions, to determine the speed of climbing, to be able to do, and care for public property, pay attention to safety, and to participate in the activities of the beginning and the end.

I. Activity Ideas:

During the May Day holiday, the catering industry's holiday business opportunities are obvious, many wedding banquets, birthday banquets, family banquets, etc., will choose to be held in this time period, one is in the small holiday period, friends and family rare gatherings; two is the small holiday period, the people's tourism The demand is strong, so the flow of consumption will bring the catering industry will not bring a small performance space.

The name of the event:

"Stealing half a day's leisure, May Day Holiday **** meal".

Third, the activity time:

May 1, 20xx - May 7 .

Fourth, the content of the activities:

1, "Eat hot Sichuan cuisine, send refreshing drinks".

May 1 - May 7 during the event, where guests to the store dining full XX yuan, each table can be given a store selected sweet fruit (or a cup of cool plum juice).

2, "fine Sichuan cuisine, people's prices".

May 1 - May 7 during the event, the restaurant launched a "fine Sichuan cuisine, people's prices" of three packages: parent-child three-person set of 188 yuan, happy six-person set of 588 yuan, the family set (10 people) 880 yuan.

3, "classic Sichuan cuisine know how much" quiz.

During the Sichuan cuisine knowledge questions (the question should not be too simple), customers send the answer to the restaurant SMS platform, the right answer to get the value of X yuan exquisite gift, the restaurant also used to obtain a large number of customers' cell phone numbers, to become the goal of the future publicity services.

First, the theme of the activity

The red rally will be, will save money in the end

Red spider tiles 5.1 nationwide linkage of the luxury giant

Second, the purpose of the activity

☆ Through the promotion, the brand awareness. Enhance brand awareness

☆ Through promotional activities, the full launch of the channel offensive, to achieve sales targets.

☆ boost the retail performance of dealers, deal with the backlog of inventory, slow-moving products, optimize the inventory structure.

Three, the activities of the location

National flagship stores, stores, specialty areas

Including the distribution network synchronization, the main force for the secondary market.

Four, activity time

April 10 to May 8 (5.1 after the first weekend)

Publicity launched a long time, is conducive to multi-level three-dimensional dissemination, word-of-mouth marketing cycle.

Fifth, the content of the event

1, the whole field of direct reduction of 70%, super save a bite

Selected part of the ceramic tiles, small tiles and polished tiles for special sales; the rest of the products uniformly 60% off. (According to the dealer inventory, the local market)

2, warm package, save money

Kitchen (20 square meters wall and floor) + bathroom (20 square meters wall and floor) = 2880 yuan. (Developing models with the recommended 3, stock products, small color products or non-selling products)

3, dating red, and save again!

During the event, where the name has the word red or the day of the event to pay a deposit of the first 10 owners have the opportunity to participate in the lottery, the lottery gift for the total amount of goods 1% 5%

I. Purpose of the Activity:

In order to enrich the cultural and recreational life of the general public, to alleviate the staff's Tension work section Qin, to meet the growing demand for spiritual and cultural life of workers, advocate healthy cultural habits, cultivate the hobby of cultural and sports activities, establish correct labor values, and establish a harmonious labor work environment.

Second, the organization:

Leadership Group Leader:

Deputy Leader:

Members: (office members and trade union leaders)

Third, the process of activities

(a) the activities of the first: by the Trade Union Chairman Jiang Guiying delivered a speech to celebrate the May Day activities.

(b) the second: fun activities, competition content and rules

all group projects by the departments to send representatives on behalf of the department to participate, (which each activity: the Business Department to send three people to participate in the other departments to send a person to participate in the Warehousing Department and the Office of the *** with the team to participate in)

In addition to fire extinguisher drills in the warehouse area, other activities in the Hundred Gardens.

In addition to the fire extinguisher drill activities in the warehouse area, other activities in the Park.

1, badminton

(1) singles: the participating units players divided into the upper and lower half of the district to take the draw group elimination, the top three will be rewarded. (11 points a game, three games and two wins)

2, Fight the Landlord

(1) each unit of the two players into two groups, divided into the upper and lower half of the district to take the draw group elimination, the top three will be rewarded.

3, fire extinguisher drill sprint

(1) to mention the fire extinguisher sprint 50 meters on-site fire: the company's entire staff to participate in the on-site exercise, each department to choose representatives to participate in the district food safety administrator to explain the knowledge of fire protection, the use of fire extinguishers, the on-site fire extinguishing exercise (invited representatives of the rental households to participate in the aim of learning to use the extinguishers)

4, touch the blessing

p> (1) All players can participate, to touch the blessing shall prevail, give awards.

5, tug-of-war

All players of the participating units to participate in the draw elimination mode of the game, the first two or three to be rewarded by the group.

(C) activities of the third: After the above activities in the garden of free activities, 6:00 garden meal.

All of the above activities focus on participation, participation in the cultivation of sentiment, increase wisdom and physical fitness, have a healthy, happy, harmonious May Day. Let all the staff in the lively activities in the environment, so that the mind to get promoted, physical and mental pleasure, comfortable.

First, the purpose of the promotion

The use of the golden holiday, a large-scale promotional activities to increase product sales, digestion of inventory and seasonal products, to stimulate the channel's activity, and effectively grasp the consumer's customer information.

Second, the promotional object

xxx's target consumer groups

Third, the promotional time

20xx May 1-7, according to the need to be appropriate to advance or extend the promotional interval, in order to ensure that the promotional activities of the amount of contact with the consumers

Fourth, the promotion of the city

National xxx retail outlets. Large-scale promotional activities are mainly placed in the three markets and usually poor sales performance of the city, so that one can just avoid a large area of harm to the brand image, the second is to significantly increase the xxx in the local sales performance and visibility.

Fifth, the promotional method

The use of strong and effective price tool, the use of multiple preferential combinations, in order to cause the color cotton revolution and the momentum of the popularity of the highlights of the strong brand and strong marketing style.

Sixth, the promotional theme

shopping seven days of joy, every day are happy

Subtitle: four major gifts to send you a surprise

seven, promotional products

xxxx series of special products

Eight, the promotion operation

(1) promotional strategy:

In order to complete the inventory before the year seasonal clearance work, the promotion to the consumer concessions as the main means of operation; in order to show the integrity of the brand xxx brand product line, to consumers to convey the comprehensive image of a first-tier brand, so the promotion will be for all end of the sale of products, according to the product inventory time schedule, the stock of products, the product of the stock of products, the product of the market, the product of the market. Product inventory time schedule, inventory product discounts to amplify, in order to generate sufficient sales, the new listing of products appropriate concessions, in order to contact with the consumer terminal for the purpose of, and to generate a certain amount of sales;

(2) promotional forms:

This activity takes into account the major shopping malls will be launched during the May Day Labor Day for female consumers with a variety of thematic promotions and low discounts to avoid mixing up these activities, will take a variety of promotions and low-priced discounts. These activities are mixed into one, will take three promotional content superimposed program to four major gifts to send you a surprise for the theme of the subscript, to attract consumers to buy multiple benefits:

1, once bought, must send! (The first gift) If you have ever bought top melon melon products, with an accumulation of 300 yuan shopping bills to the business network in exchange for a pair of colored cotton socks.

2, now to buy, immediately send! (Second gift) May Day seven days, designated products are enjoying May Day happy price! New products 8.8% off, see the hangtag May Day price, buy any top melon melon products full of 200 yuan to send a pair of underpants, folded and then send!

3, special models at special prices, special delivery! (Third gift): The company will provide dealers with special products, special products covering underwear, threaded shirts, pants, underwear, home, shirts and so on. Special products detailed list and supply price, market sales price provided by the customer service department.

4, even if you do not buy, you can still send! (The fourth gift): with women are more interested in additional benefits to attract female consumers to buy and product contact. At the same time, a high-value beauty products as the first prize to strengthen the promotional activities and the psychological needs of female target consumers associated with this to attract consumers to brand contact, creating offline communication and try to buy the 'possibility.

Rule set: to xxx counter even if not buy things as long as they are willing to fill out customer information can participate in the lottery.

Prizes set: first prize beauty care products worth xxx yuan

Second prize xxxx color cotton panties a pair or the equivalent value of xxxx products

Third prize xxxx a pair of socks or the equivalent value of xxxx products

Note: The number of the first prize is set to three, but the specific implementation of the number of implementation and implementation of the price can be based on the actual situation of the arrangement. This activity is for female consumers to participate.

First prize prizes are purchased locally by dealers, second prize and third prize quantities are set by dealers according to the local Top Melon Gua's usual sales forecast and set quotas, the lottery box is purchased by dealers, and the customer information card used for the lottery can be made into the size of a business card, the material is the same as the business card material can be made by the customers themselves.

Customer data card design (raffle card) reference:

Note: the purchase of specials no longer participate in the purchase of gift activities, the purchase of specials and participate in the purchase of gift activities can also participate in raffle activities. Buy free refers to the purchase of genuine products, new products up to how much amount, send underwear or thread shirt a set / piece, gifts can be selected from the specials in a part not to do special sales, specifically for gifts.

Requirements for the terminal:

1, the customer activity organization is strong, willing to invest, cooperate.

2, May Day activities before a large number of stocking, a certain amount of advertising before the event.

3, strictly in accordance with the company's promotional prices, such as the company can not be sold at a uniform promotional price, the company will be severely penalized.

Preparation of promotional materials (per activity point):

1, hanging flags 16 - 20 / 10 square;

2, dm leaflets 1000 / point

3, poster 1 / point

Note: Hanging flags, dm sheets, posters, the company can be uniformly produced, the marketing manager needs to be communicated in advance with the customer, to do a good job of statistics, before the 15th of April to the customer service department of the company. The number of each reported back to the company's customer service department, so that the company timely arrangements for printing.

Nine, large-scale promotional activities to prepare

1, the activities of the point of activity to send sales staff in the major shopping malls at the entrance to the activities of the dm leaflet;

2, the activities of the point of April 30 stores or specialty points in the end of the business in the stores or specialty points hanging activities within the theme of the banner, posters, used to attract consumers to stop and look at the theme of the poster, and to create a good impression of the consumer's life. Stop and look and bake the theme of the atmosphere of the event;

3, the monopoly point of conspicuous place to place the theme of the background and the content of the material a (x-stand or other materials);

4, the activities of the area to ensure that at least 50 square meters or more, you can choose to choose the shopping mall in front of the door or walk to pick up the open-air plaza, you can choose to mall activities within the plaza, because of the May Day to engage in activities of the brand, manufacturers, so the venue is to be negotiated in advance, the sooner, the better. To negotiate in advance, the sooner the better.

5, in order to strengthen the attractiveness of the activities and the atmosphere of the scene, the customer can also be held at the same time in the event venue modeling, singing and dancing performances or local people like the characteristics of entertainment activities. When engaged in these activities, the preparatory work must be done, the scene stage set up, the host of the selection, the actors to determine the content of the entertainment activities should be careful and thoughtful selection.

Venue requirements: the center of the site can be built t-top, the back of the production of large background spray paint, you can walk the show, show programs, t-top around a few models, floats 10-20 sections around. Goods are all placed between the float and the t-top. All the places that can be utilized at the scene should have the top advertising spray paint, in order to create a good atmosphere at the scene.

X. Personnel arrangements

This activity is operated by dealers around the world in accordance with the program itself, in order to ensure the smooth implementation of this activity, for the implementation of the activities of the process of the two details, you need to designate a person responsible for:

1, leaflet distributors

During the activities of every day during the business hours of the activities of During the activity period, dm leaflets are distributed in the channel of activity flow every day during business hours, responsible for delivering the first-hand information of the activity to female consumers, with the following requirements: good image and temperament, neat dress, and equipped with the obvious sign of xxx.

2, raffle event managers:

To ensure that the raffle event is carried out in an orderly manner, you must designate a person to manage the raffle box, raffle tickets and prizes to avoid unnecessary disputes and affect the brand image.

3, the activities of the inspector:

During the implementation of the activities of the xxx region to send personnel to the activities of the inspection, such as the discovery of the operation of the dealers around some of the deviation from the behavior of the immediate adjustment to ensure that the synchronization of activities around.

XI, material production instructions

May Day activities required materials and media support are as follows:

① Venue support (more than 50 square meters)

② May Day posters

③ May Day x-rack

④ banner

⑤ Hanging flags

⑥ Activity backboard spray painting

⑦ dm leaflet

⑧ Newspaper ads

⑨ TV subtitle ads

(11) A lucky draw box for storing personal information left by consumers.

(Note: The goods should be ready three days in advance, the advertisement should be released one week in advance, and the props spray-painting should be done five days in advance. If necessary, dealers can add their own other ways, such as song and dance walk show program.)

First, the theme of the event

Celebrate the "May Day" and the motherland is good, hometown beauty poetry recitation.

Second, the purpose of the activity:

By carrying out the poetry recitation contest activities, sing the praises of our great motherland, praise our beautiful hometown, to stimulate young pioneers patriotism, love of home enthusiasm. At the same time, the recitation activities as an opportunity to lead and promote the development of reading activities in our school, the formation of a good reading atmosphere, and promote the construction of our campus culture.

Third, the competition time

x month xx morning.

Fourth, the steps and requirements of the activities

1, the way the game is divided into grade groups, first, second and third grades for the lower group. The fourth and fifth grades for the senior group.

2, x month xx to determine the content of the recitation, try to avoid repeating the content of the recitation, and submit a draft.

3, the squadrons should actively participate in recitation training.

Fifth, scoring standards and scoring items

1, to xx points system for scoring, remove a maximum score, remove a minimum score, take the middle of the score.

2. Scoring items:

Content (x points): the theme is clear, the content is positive and healthy.

Voice (x points): standard fluent Mandarin, beautiful tone, clear spitting and loud voice.

Skill (x marks): the form of recitation is reasonably designed, the emotion is grasped in place, and there is a certain degree of infectiousness.

Stage style (x marks): orderly entry and exit, proper stage style, generous performance, full of spirit, coordinated and natural movement and expression.

Clothing (x points): Clean and uniform clothing.

Sixth, the awards

The awards are set, the lower group, the upper group of the first prize x, the second prize x, the rest of the excellent prize.

VII, participating judges

The activity of the judges for the school part of the language teachers and leaders.

Activity background:

In the face of the first long vacation after the year, the first sales peak also came, in this spring and summer transition time, is a consumption more active period, especially and food.

Activity Ideas:

May is the season when the weather turns ambiguous and tends to stabilize, but also a good period of outdoor activities such as tourism, especially the "gong open in May, the holidays," the activities, "gong open! "is a large promotional activities for consumers to save money time has come," "holiday" is the holiday period we will hold a lot of interesting activities, the purpose of this activity is to capture the consumer spending characteristics of this period of time. Then there is "Mother's Day", "Disabled Day", "Milk Day" and other big actions of love throughout the month of May.

Purpose of the activity:

Increase store sales, while increasing corporate affinity, establish a good corporate image, cultivate loyal customers.

Activity theme:

"Gong open May, the holidays"

Main publicity:

1, I open the gong, you save money.

2, play the holiday (price) period

Activity time:

April 25 - x May 15

Chapter:

1, open the gong to save money

2, Poetry Flower Language, Mother's Day

3, Love Action, Disabled Day

4, Healthy Living, Holidays

Background:

The Golden Week of May Day

Connotation:

x On May Day It's a vacation for consumers to save money, and consumers should have their May Day at x.

Extension:

Price cut promotions, steals, bundles, joint promotions, and trade-ins.

Contents:

1, gong package, unlimited surprises

2, gong moment, scramble

3, x-price period, you can choose

a promotional plate

gong package, unlimited surprises (Activity time: May 1 to May 7)

Activity content: the essence of bundling, sales are divided into "travel packages" and "holiday packages"

"Travel packages" is for short-distance travel consumer groups and foreign long-distance tour groups, the individual travelers will be able to buy a single package of goods and services. The company's main goal is to provide the best quality products and services in the world.

"Holiday package" for the weekdays busy work hard to get a break in the crowd, especially single consumer groups, the main necessities of life in the appropriate combination, the proposal to hype the concept of health, the launch of the "Golden Week Health Spectrum".

May 1, "labor glory meal" for the nourishment series

May 2, "gong chief meal" Huada characteristics of the series

May 3, "play beautiful mood meals Green Series"

May 4 "Fashionable Youth Meal" Nutrition Series

May 5 "Youthful Meal" Beauty Series

May 6 "Happy, play around meal" leisure series

May 7 "return to the heart of the meal" to regulate the stomach series

Daily recipes are different (mainly including: dishes, fruit drinks, leisure food, etc., bundled sales).

b, the opening of the gong moment, scrambling for seconds (Activity time: x years May 1 to x years May 7 end)

Activities: the essence is to buy, in the morning 8:00-9:00 am, afternoon: 14:00-15:00 pm, 20:30 pm

8:00-9:00 a.m. to housewife goods-based

14:00-15:00 p.m. general merchandise

20:30-21:30 p.m. As long as a one-time purchase of more than 68 yuan during the event, you can go to the service desk. Plus one dollar to get a ticket to buy a ticket to enter the snatch, snatch the ticket is valid for use on the day, after the expiration of the void, (limited number, until the end of the snatch)

(Note: This activity is limited to a single ticket to a maximum of two snatch tickets, the entrance to the snatch must be handed over to the staff to snatch, snatch ticket must be stamped with a Huada party to be valid).

Internal Note: Internal staff and staff family members are not allowed to participate in this activity, violators must be corrected, all snatch goods are paper strips placed in the box (box is sealed) stacked in the head of the snatch heap, the customer snatch to the carton to the service desk to add a dollar for the goods, limited to 300 copies of the goods each day.

4, play the price period (Activity time: x May 6, 20:00 pm to start)

In order to enhance the popularity of evening shopping, especially in the evening of May 6, that is, before the end of the holiday, warm up the late promotions in the outfield set up a special auction of goods, starting at 1 yuan auction.