1.2022 sales personnel personal work summary of the first half of the year
The first half of the year 20__ has gone through to go, and new challenges are in sight. In the first half of the year, there are pressure and challenges. At the beginning of the year, the real estate market has not fully recovered, and the pressure at that time would have been quite large. Customers have heavy concerns, the media have a variety of unfavorable publicity, but I firmly believe that the stability and appreciation potential of ___ real estate, in the later months, the housing market rebound, my colleagues and I seize the opportunity to meet the company's targets, creating a good performance.
In the practice of work, I have a new experience of sales, here I summarize a few points with the public **** enjoy:
(a) do not make a show of being sincere, customers can distinguish between true and false. Get customer trust, customers listen to you, and vice versa, everything you say, will play counterproductive.
(ii) understand customer needs. The first time to understand what the customer needs, do targeted explanation, otherwise, all that is said is a waste of time.
(c) Selection of housing to be sure to understand all the houses, including its advantages and disadvantages, to do all the questions of the customer will have a reasonable explanation, but for the clear hard, do not be forceful, anything is not perfect, to make the customer understand that, if you see the perfect, there must be a lie.
(D) to maintain customer contact, each customer has a variety of contacts, as long as they are assured that they love the project, they will love to pass on, the resources are endless.
(5) to determine their own identity, we are not selling houses, but consultants, to help customers with our expertise. Speak more with customers about professional knowledge, neutral evaluation of other properties, are able to add customer trust.
(F) unity, collaboration, good team necessary.
There are still some improvements to be made in the self:
First, sometimes lack of patience, for some of the more doubtful or more impulsive customers tend to talk about tit for tat. Originally, for this kind of customer may be used in a roundabout way, or to soften the way more effective, so, in the future to converge temper, add patience, so that customers feel more intimate, will have trust.
Second, the customer concern is not enough. There are some customers, sales staff must be concerned at times, otherwise, they may have questions will not look for you to ask, but their own to find someone else to inquire or their own blind pondering, so that we will lose the initiative on his deal. Therefore, I want to enhance the future contact with customers, when concerned, resolved to ask questions in their minds, and then politely deal with, so that not only can grasp the opportunity to manipulate the overall situation, and can also add to the feelings of customers and customers, to increase the chances of taking the guest.
Now I have to work more than half a year, in the first half of the work, my sales of 69 sets of sets, total sales of 60 million. In the future work, I want to more complete their own, improve their own, add all aspects of knowledge and understanding of ___ each region, not only to do a good job of this project, but also to follow the company together with the North and South, to open up new battlefields.
2.2022 salesperson personal first half of the work summary
Time flies, looking back, 20__ year and half past, the following will be the first half of the work of the Fuxin market to do a summary.
First, sales and returns
January-June 20__, Fuxin market cumulative sales of five-year Kouzi cellar 3698 pieces, 100 pieces of the Royal Zun, twenty years Kouzi cellar 30 pieces, 400 pieces of the old Kouzi, milky Kouzi 500 pieces of wine, the real collection of real cellar Kouzi 500 pieces; first half of the program Task 900,000 yuan, the actual cash back 1450,450 yuan, completion ratio of 161.2%.
Second, the market construction
Fuxin market after a year of construction, the hotel terminal channel is basically sound, the existing hotel outlets 536, of which: Fuxin city 216, the county (Changwu County, Fumeng County, Xinqiu, etc.) 320. Most of these outlets are small stores in the middle and low grades, basically gold red top in the delivery of beer beer brought in. Consumption grade is not high, the main sales of milky white mouth wine, real hidden real cellar mouth wine. Downtown high-grade hotel although the goods are paved in, but the polarization of liquor consumption is very obvious, high-grade consumer groups are concentrated in Moutai Wuliangye Luzhou Laojiao and other famous wines, low-end is mainly real estate wine three ditch and Jin Mengzhen. After the manufacturer's continuous efforts, the mouth in Fuxin to obtain a portion of consumer recognition, due to the very low level of the local economy, the mouth of the cellar and the mouth of the overall sales of wine in the hotel is still not large.
Group purchases, in the Haixiang Trade Center Lao Kou's efforts, the results are more significant, some units have gradually become a loyal consumer group of mouth cellar, such as the Fuxin Fire Brigade, Fuxin Municipal Party Committee, Fuxin Dajin Group, Fuxin Chuncheng Group, the Fuxin Mining Bureau and so on. On the one hand, the old Kou in Fuxin City to find friends and trust relationships to do group purchases, especially in the municipal party committee secretary Wang Bin's help, very smooth and municipal units to establish contacts; on the other hand, the old Kou mobilized his uncle served in the Heilongjiang Provincial Military Region of the convenience of the military region of Heilongjiang Province into a group purchase of mouth cellar units. In the past six months, the Heilongjiang Provincial Military Region every month from the Haixiang Trade Center to buy away about 300 pieces of mouth cellar. Stable sales volume brought high returns, according to Lao Kou, which caused ___'s buddy Yang Qifeng's eyes red. So Yang Qifeng suddenly visited Fuxin in May, and Lao Kou asked to join the cooperation, Lao Kou insisted not to agree, Yang Qifeng had no choice but to take a few pieces of Royal Zun home to drink, in the way of ___ face, Lao Kou had to let Yang Qifeng to take away 7 pieces of Royal Zun. At the end of the month, the marketing department found out that some people had brought their own Fuxin-supplied Royal Zun to the hotel in Suixi. Immediately after the Fuxin crosstalk penalties sent to the Haixiang Trade Center, Lao Kou felt both aggrieved and helpless, the factory's punishment is mandatory must be accepted, but they do not have the funds, which has led to the current Fuxin market embarrassing situation! At present, Fuxin Haixiang Trade Center is in the contradiction between doing and not doing!
Third, the market development
In order to accelerate the development of the northeastern market, I responded positively to the company's leadership call, the male and female to go to the front of the development of the Heijiliao. Starting in March, focusing on the development of new customers in Shenyang, after constant visits to the Shenyang liquor distributors, contact with Mr. Li Chunjie Shenyang Xing Hui trade, after several visits, through the invitation to contribute to the Li Chunjie Huaibei trip, and ultimately contributed to the Shenyang Xing Hui trade and my company's cooperation. After contacting Mr. Ji of Shenyang Xiangyu Trade, after investigation, we found that Shenyang Xiangyu Trade has a very strong hotel terminal network resources, and its economic strength is also very strong, if we can promote its cooperation with Kouzi, it will be a very big promotion for Shenyang market. After several visits, Mr. Ji himself is also very interested in this product, and has been doing the second batch of Jin Yi's Kouzi, and he also said that he is missing a good liquor. Although I invited Mr. Ji to visit Huaibei several times, he failed to do so for various reasons. I personally believe that cooperation sometimes depends on chance. Chance has not yet arrived, at this time, I can only do my best manpower and know the fate of God. As we always say, it is up to us to plan things and up to God to make things happen. I believe that as long as we keep communicating and build trust with each other, the cooperation will come to fruition one day. I think the same is true for cooperation. Otherwise, Xuanzang did not need to go through the nine hundred and eighty-one difficulties.
In April and May, we focused on finding new customers in Heilongjiang, and our footprints have been all over the city of Heilongjiang, Daqing, Harbin, etc. The main purpose of the visit was to visit liquor dealers around the world, and to screen out the top five to prepare for the leadership of the branch to discuss. Ran a lot of road, fell into debt. Sun Tzu's Art of War: the soldiers and horses have not yet moved food and grass first. But my long-distance running, alone, worries about how?
Ancient cloud: display in place, can not be stopped. Not in its position not to seek its own. No provisions, can be lightly loaded, but no grain and grass to feed, how to figure thousands of miles? If you are rich, you can help the whole world, but if you are poor, you can do good to yourself. Now I have a full of enthusiasm can only be good alone.
The Buddha said, "I do not go to hell who go to hell"? I finally realized why I could not become a Buddha! The original heart is always thinking about this world: out of the livelihood, the family is still waiting for the rice pot it! However, all beings, both want the horse to run and hope that the horse does not eat grass thing can be? Unfortunately, human beings are human beings and not gods! I often think of my own narrow-mindedness, really narrow-minded, why can not give up the small self to become the big self? The Buddha's mercy is also difficult to ferry me to the heart of the ordinary things ah!
3.2022 salesperson personal summary of the first half of the year
Time flies, unknowingly spent the first half of the year 20__, but I still clearly remember, when I just took office, experienced how difficult the process of the pressure is unprecedented, to overcome the problem, need to pay more than before. Very over the problem, need to pay more than before over the labor and efforts, the company arranged for me to take over the paddock wide ___ counter store manager position, and the face of fierce challenges. I have some uncertainty, whether I have the ability to pick up this burden, see counter brand complete, popularity loud, united personnel, thought both come to peace of mind, put down the burden, a heart into the work, do their best to complete the task entrusted to the company, so struggling to complete a month, and then the challenge of a new month, six months later to see more customers to recognize our brand, so that we are particularly happy and very gratified!
Let's see the Deloitte source will have better prospects for development, so that I have a greater goal for the future.
First, the performance of the overall task in January-June ______, the actual completion of the ______. _, 96% of the completion of the task this half year after persistent hard work, outstanding results in two months, February and April. Completion of the task at the same time exceeded 24%, the other months are in the 40,000-56,000 or so, in May the cabinet group guide left one person, but did not therefore affect sales, although not complete the task, but we still insisted on it, 1-6 months, the second-line brand completed 96% of the sales task, because in May _____ withdrawal of the cabinet, a part of the impact of the sale of returning customers to find to leave behind a A part of the customer base, but a part of it is still lost.
Second, promotional activities, May ___ held a large-scale promotional activities, 6.4-6.12 8 consecutive days, the overall task of 8,000 but we only completed more than 6,000, the task is not ideal, from which I have learned a lot of lessons, 1 send single not active, some customers do not know broad OCEANCE in the activities, 2 sells infrequent sound broadcasting, 3 giveaway Supply is not timely, 4 because of a person on duty to keep watch on some of the force, losing some customers, 5 consecutive days of rainy weather less traffic, the above factors are man-made influence, in the future work will be corrected.
Third, checkout in May the company has a new checkout process, the relationship between the bottom and the bottom of the super-guaranteed problem, because never contacted this type of accounts, so now is not very understand, but I know that efforts to complete the supermarkets under the promotional tasks (task completion does not exceed) to reduce the company's financial losses, for do not understand the problem, I will work hard to learn, learn until.
For six months of work, I know that to do a good job in cosmetics shopping guide, to do a few points. 1 always maintain a good working attitude, such as work will encounter customer loss, or a series of a few customers to introduce the product has not been successful, we are very easy to discourage, the mood is not good enough, just think of today's bad luck, so that attention will be unfocused in the sight of the customer will not be motivated, lack of confidence, and more will not be able to see the customer. Positivity, lack of confidence, and will affect the future sales. 2 look at the face, according to people, for different customers to use different sales techniques, such as students, I found that this type of customers prefer the trend of strong brand products with advertising, when the introduction of second-tier brands is more strenuous, so more need to be patient, you can simply introduce the product, and then speak to him about the students why the face of the pimples, blackheads, usual care should pay attention to what problems, etc., and so on. Nursing should pay attention to some of the problems and so on, speaking of these he will feel that we are more professional, can enhance his trust in us, and then finally for his problems recommend products, so the success rate will be higher. 3 when you face the customer taboo, do not say product, now the brand variety, promoters more, promotional language is similar, so the introduction of the product said product easily make customers Feel that we just to promote their products, so we can not soon be trusted by customers, in fact, customers only trust you to listen to your words, so as to accept your products, we can ask him how to take care of his usual to draw close to the relationship, and then targeted introduction of the product.
In our daily work, we will encounter a lot of problems, for the associate counter, there may be more problems, in June, due to the excessive governance of the supermarket, I want to leave, every day to work under great pressure, no matter how hard they still do not get recognized, but Liu's words gave me confidence, she told me that there is a problem can not be avoided, can be resolved on their own to solve the problem, can not solve the problem myself, I help you solve, I can not solve the problem, I can not solve the problem, I can not solve the problem, I can not solve the problem. I can not solve the company will step in to help you solve the problem, gave me great encouragement, I know I am not alone, we are a family, they will help me, so that I have more confidence to try to go on, I remember there is a text message, I inspire me a lot, I share with you, the workplace must be, 1 hardworking and not lazy, 2 to find a problem not to find excuses, 3 positive mentality, 4 not to retreat in the event of a problem.
4.2022 salesperson personal work summary of the first half of the year
Turning 20__ the first half of the year has come to an end, in order to better carry out the second half of the year's work, I do a comprehensive and detailed summary of the first half of the year's work, the purpose of the lessons learned to improve their own, so as to The second half of the work to do better, to complete the company's sales tasks and various tasks.
First, the first half of the work accomplished
1, the completion of sales targets in the first half of the company's leadership at all levels of care and correct leadership, and dealers *** with the efforts of the ___ market to complete sales of ___ million yuan to complete the annual plan of __ million yuan of the ___%, an increase of ___% compared to the same period last year, the rate of return for the ___%; low-grade wine accounted for the total sales of ___ million yuan. Low-grade wine accounted for __% of total sales, down 5 percentage points from the same period last year; mid-range wine accounted for __% of total sales, an increase of 2 percentage points from the same period last year; high-grade wine accounted for __% of total sales, an increase of 3 percentage points from the same period last year.
2, market management, market maintenance in accordance with the company's sales area and market wholesale price, the dealer's delivery area and delivery price control and supervision, urge its implementation of the unified wholesale price, to prevent the occurrence of low-priced dumping and reverse tampering behavior.
Through the long time communication and guidance to each sales terminal, and combined with the company's "cabinet within a cabinet" marketing strategy, a unified price tag was placed in each terminal, so that the sales price of the product is in line with the company's guide price. In accordance with the company's requirements for product display in supermarkets, hotels and retail stores, we mobilized and assisted the stores to keep the products clean and tidy. In the stores and counters clean and tidy, display products more than the terminal affixed counter labels, so that it can achieve the use of terminal shelf resources for the purpose of brand promotion.
3, the market development situation in the first half of the development of commercial super 1, 2 hotels, 13 terminals. Newly developed 1 super is into the county scale _ shopping plaza, the products on the 52 ° series of all products; 2 hotels are _ Grand Hotel and _ Grand Hotel, which _ Grand Hotel on the products for the 52 ° four-star, five-star, ___ years, _ Grand Hotel on the products for the 42 ° series of two to five-star and the original pulp. Newly developed retail terminals in urban areas 4, townships 9, the products are mainly concentrated in the low-end product area, and most of the 42 ° series of products.
4, brand publicity, promotion, in order to improve consumer awareness of "_ wine", establish a brand image, and further establish consumer brand loyalty, according to the company's provisions of the unified publicity signs, in the high traffic, high ratings of the lot and the business of the better stores, contact and help! Advertising companies to produce a variety of advertising signage 35, of which 29 tobacco and liquor stores and restaurants door, other forms of billboards 6.
5, sales data management in accordance with the company's unified requirements at the beginning of the year to improve the management of all types of sales data, the establishment of the dealer pulling account and dealer sales statistics, and timely delivery of weekly sales reports, sales reports and monthly sales plan, all types of sales data files are used in paper and electronic version of the two forms of preservation. The sales situation in 20__ according to the dealer, each single product were summarized and analyzed, making the monthly demand plan more objective and accurate. At the end of each month and the cumulative sales of this month, respectively, from the dealer, single product, product mix and other aspects of the summary analysis, in order to more accurately and objectively reflect the market situation, to guide the future sales work.
Second, the second half of the work intends to
Although in the first half of the work done a lot of work, but due to the short time I engaged in sales, the lack of knowledge, experience and skills in marketing work, so that some aspects of the work is not in place. In view of this, I am ready to work in the second half of the work from the following aspects, as soon as possible to improve their business capacity, do a good job, to ensure that ___ million dollars in sales tasks completed, and to ___ million dollars to struggle.
1, study hard to improve the business of water One is to take the time to learn through various channels to learn marketing (especially white wine marketing) knowledge, learning some successful marketing cases and cutting-edge marketing methods, so that their marketing work has a certain knowledge support. The second is often to the company's leadership, the regional business and other industries in the market market marketing personnel to teach, exchange and learn, so that they from the level of business, market operation and grasp of all aspects of interpersonal communication have a substantial improvement.
2, to further expand sales channels _ market sales channels are relatively single, most of the products are sold through the distribution channel. In the second half of the circulation channel under the premise of doing a good job, to further expand to the super channels, food and beverage channels, hotel channels and group purchase channels. In the expansion of group purchasing channels, the second half of the system mainly on the number of people and reception tasks more business, education and forestry three systems to do more work, and slowly penetrate to other enterprises and institutions.
3, do a good job of market research on the market for a further research and mapping, detailed records of various data, improve a variety of archival data, so that some analysis and countermeasures have stronger data as a support, so that it is more scientific to make up for the lack of experience and sensory awareness. Understand and master the company's products and other liquor brand product sales and the direction of the entire liquor market, in order to respond to a variety of market conditions, and timely adjustment of marketing strategy.
4, and dealers work closely with the sales work to assist dealers in stabilizing the existing network and consumer groups at the same time, fully expand the sales network and tap the potential consumer groups. Whenever you meet the dealer must be thick skinned, listen to his complaints, the first can not explain the reasons why he was in the air, just want to fire, then let him send, and then aggrieved at this time to endure. When he is calm and then explain the reasons to him, so that he understands that the fire should not be sent just now, so that he feels guilty. Encounter dealers can not understand things, we must seriously explain, can not be broken, by going to develop, learn to use a variety of methods to control the development of the situation.
Finally, I hope that the company's leadership in my future work to give more criticism, guidance and support.
5.2022 salesperson personal summary of the first half of the year
I have the honor to become a member of the marketing department of the company ___, review and summarize the past, in the leadership, the support of the master and colleagues, help, I better fulfill the job duties. Make me whether in the mind or in the ability to work have made great progress. Now the first half of the work, a brief report and summary:
First, study hard to comprehensively improve their overall quality
I also attach great importance to learning as a businessman in the work of business knowledge (professional and technical knowledge, psychology), adhere to the work while studying. With the correct worldview, outlook on life, values to guide their own work and learning, combined with their own learning in the work practice of how to deal with and solve things, the ability to continuously improve themselves. The first is to learn from the leadership. In the past six months, although not much time with my leadership, but I personally feel the leadership style, so that I benefited greatly, harvest. Secondly, to the master and father to learn, as a business person, the master and father have traveled too much too much road, rugged and winding over, they will use their own accumulated rich experience to teach me, so that I in the future road less detour. Again is to colleagues to learn from the successful salesman, he not only has a good ability to communicate with people, at the same time he must learn the technical knowledge of the product, such as not learning with an open mind, and actively seek advice, the lack of practical experience will become a constraint on the development of personal work capacity bottleneck, therefore, every colleague in the unit is my teacher, adhere to the leadership, master and colleagues to learn, take the strengths of their own shortcomings, and strive to enrich themselves, enrich themselves and improve themselves. I try to enrich myself, enrich myself, improve myself, and basically adapt to the needs of my job. Only by constantly learning and seeking advice, their own quality and ability to be constantly improved.
Second, the solid work, all efforts to cultivate the spirit of dedication
In the actual work of half a month, I personally, whether in the ideological realm, the ability to work have made great progress. I not only learned what I did not learn before, and there is no reason not to cherish this job, there is no reason not to do a good job. In the efforts to study this job at the same time, to strengthen the understanding and mastery of other work, as soon as possible to adapt to the needs of this job. "Do a line, love a line, specialize in a line, fine line" in the efforts to qualified close to the same time, cherish their positions, cherish every opportunity to work and study, as a key link to improve their love of their jobs, no matter what the work is responsible for the ability to do their best to complete each specific work, so that in the actual work Embody the love of the job, cherish the job mentality. In the future work I will do my best to full enthusiasm and good condition, actively involved in the sales work, while trying to complete the leadership of the work task.
Third, rigorous and meticulous, wholeheartedly do a good job of service and security work
As a salesman, we walk in the first line, we have the responsibility to maintain the good image of our business, talk about unity and coordination, we are not isolated outside the bidding situation from the ___ company let me know the power of unity, I am proud of the collective, therefore, I very much cherish this position. I very much value working in this position. In the work with serious, proactive attitude into the collective.
Fourth, there are problems
A person with shortcomings is not terrible, but if you can not find their own shortcomings is terrible. Therefore, to discover their own problems, face up to their own problems, dare to correct their own problems, in order to grow and progress in the continuous summary.
In my work, I also see that I still have many shortcomings. The main performance: subjectivity is not strong enough, technical knowledge to understand very little, I must work hard in the future to learn to improve.