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Dragon Boat Festival Zongzi Planning Scheme

Dragon Boat Festival Zongzi Planning Scheme (9 general articles)

In order to ensure that things or work can be carried out effectively, it is often necessary to prepare a scheme in advance, which is the detailed rules, steps and arrangements of specific actions for a certain action. How to write a plan can better play its role? The following is the planning scheme of the Dragon Boat Festival Zongzi that I compiled for your reference, hoping to help friends in need.

Dragon Boat Festival Zongzi planning plan 1

I. Activity time:

May 22-May 24

II. Organizer:

xxx

III. Co-organizer:

xx community, xxX advertising company in XX community

IV. Purpose of the activity:

2. "Creating a harmonious society and organizing civilized activities" provides a relaxed and pleasant buying environment for xx citizens, so that xxx and xx citizens can face each other and win better word-of-mouth marketing.

3. Welcome the Dragon Boat Festival and interact with neighbors.

5. Target audience:

Neighboring residents and passing citizens.

VI. Forms of activities:

Dumpling contest, outdoor cultural performances, auto show.

VII. Activity flow:

1. Program performance (Latin)

2. Program performance (song)

3. Interactive programs and gifts

4. Program performance (dance)

5. Program performance (song)

6. Interactive programs

.

8. Process of making dumplings:

One contestant * * *: 42 people

1 and 6 people are divided into 7 groups

2. The materials of each group are arranged for 1 minutes before the competition, and the competition depends on how long it takes the contestants to make five dumplings.

14: 31-14: 41 Presenter

14: 41-15: 11 Group I

15: 11-15: 21 Group II

15: 21-15: 41 Group III

15: 41-16.

after all competitions, the winner of a single group of speed: x people

beautiful winner: x people

fastest dumpling maker: x people

most beautiful dumpling maker: x people

11, competition rules:

(1), contestants must be under 71 years old and in good health.

(2) There is 1 minutes of preparation time before the package, and the host can only start the package when he shouts "Start".

(3), dumplings with missing stuffing are not counted.

(4) There are three judges, and the aesthetic degree is scored on a scale of 11. The average score of all the players' three scores is the final aesthetic competition result.

(5) Within 11 minutes after the competition, the host should announce the winners' awards, and xxx leaders will award the prizes on the spot.

(6) All the zongzi wrapped by the contestants themselves can be taken home. Dragon boat festival zongzi planning scheme 2

1. Activity background

Dragon boat festival comes from Quyuan Dragon Boat Festival, the fifth day of the fifth lunar month, also known as Duanyang, which is a traditional festival of our Chinese nation.

II. Purpose of the activity

To enrich the cultural and recreational life of community residents, create a festive atmosphere of joy, celebration, civilization and harmony, and form a good fashion of mutual assistance, unity and progress, health and civilization in the community. At the same time, it will enhance the communication between property companies and owners, promote the harmonious development of communities and enhance the satisfaction of owners.

Third, the theme of the event:

The fragrant leaves of Zongzi welcome the Dragon Boat Festival. Happy and harmonious neighborhood

IV. Activity organization

1) General coordination: managers of management offices

2) Team leader: customer service supervisor

3) Team members: all staff of management offices

V. Participants:

Community owners and residents

VI. Activity time:

June 21th. Venue:

determined according to the number of applicants for the project and the location of the site

VIII. Activity content:

1) The property purchases calamus and wormwood in a unified way, and the management office is responsible for hanging the residents who have stayed in the project. The standard for each household is to integrate one bunch of calamus and wormwood, which will be completed the day before the festival.

2) Dumpling: prepare the corresponding materials according to the registration situation, and each household participating in the activity can take away five dumplings; Play a small game interaction during zongzi wrapping:

1. Zongzi wrapping competition. Participants are on-site personnel, with a time limit of 11-XX points, and the number, appearance and beauty of zongzi wrapping are taken as the evaluation criteria (1-5 prizes are purchased by each management office, and the standard is 21 yuan/copy);

2. quiz or knowledge explanation at the event site (depending on the situation at the event site). Quizzes and answers will be held at the same time of making zongzi. The host will give questions, and the on-site personnel will answer them first. Those who answer correctly will be rewarded accordingly (11-XX prizes will be purchased by each management office, and the standard is 5 yuan/copy).

3) Zongzi Eating Competition (according to the rules of the activity, the first one to finish is the first one): Participants are in groups of 3-5 people (depending on the number of participants), blindfolded, and after the host announces "Start", each contestant turns five times in the same place, then goes forward to find the Zongzi set on the plate and unpacks it as quickly as possible. Raise your hand when you swallow it completely, and signal the host to announce the end of the game after being checked by the staff. The first player to finish the competition will receive souvenirs (1-3 prizes will be purchased by each management office, and the standard is 21 yuan/copy).

IX. Activity Flow:

1. Activity Flow

From 14: 11 to 14: 11, the person in charge of the site gave a speech and explained the details of the activity, and the activity officially started at 14: XX-16: 31, and activities such as making dumplings, eating zongzi competitions and guessing games ended at 16: 31-17: 11

Inscription: "fragrant leaves welcome the Dragon Boat Festival, happy and harmonious neighborhood feelings" (designed by the quality department to connect with the advertising company, followed by the comprehensive assistant of the management office, and installed in place on June XX)

2) Send text messages, telephone calls, warm reminders and other notices to the owners (the customer service center of the management office is responsible for completing the notice before June XX and determining the number of applicants on June 8th)

3) Network promotion (the operation and quality department is responsible for it). Completed before June XX)

4) According to the number of applicants, the required materials and props, such as the related raw materials of zongzi, should be confirmed, and plates should be contacted with the canteen (the management office manager is responsible for coordination)

5) Let the person who will make the package be the master for on-site teaching (the customer service supervisor of the management office is responsible for coordination) 6) Take photos at the event site (the management office appoints the customer service assistant to be responsible for it) 3

I. Theme of the event

. Self-made rice dumplings, * * Dragon Boat Festival, and mutual gifts

II. Purpose of the activity

By making dumplings by hand, all employees can truly feel the connotation of traditional festivals in China, learn more specific techniques, such as the method of making dumplings and the collocation of fillings, and further exercise their hands-on ability and learning ability in a relaxed way.

On the occasion of the Dragon Boat Festival, let all the staff celebrate the festival together, enhance the close contact and mutual communication between them, and also send their respective holiday greetings. Spend traditional festivals in different places in the warmth of the group.

III. Activity time:

Saturday afternoon, June 23rd

IV. Activity location:

Company canteen

V. Activity process

1. Purchase materials: peanuts, raisins, red beans, red dates, candied dates, pickles, sugar, soy sauce and glutinous rice; Meat; (General Manager Tao is responsible for the specific purchase content); Zongzi leaves (purchased by the canteen) and utensils preparation:

containers and spoons for holding ingredients (all provided by the canteen); Cotton thread: cut into several strips, each about 21cm; long; Scissors, etc. (purchased by the canteen).

2. Processing material:

Glutinous rice: soaked in warm water for a certain period of time, and drained.

zongzi leaves: boil zongzi leaves in water. After boiling for 11 minutes, you can take out cold water to wash the excess at both ends of the scissors and drain them.

Dumpling stuffing: It is made up of various purchased materials, among which semi-fat lean meat is marinated with ingredients for later use.

3. Making zongzi

(1) Assembly: All the staff assembled in the canteen (14: 11 on June 23rd).

(2) Start making: In view of employees' knowledge or inexperience in making zongzi, the method of making zongzi is summarized as follows:

Take two (both tails) zongzi leaves, which overlap in the opposite direction (incompletely), put them in a small bowl (grams) of rice, lightly draw a word in the middle of the rice with your index finger, and put in 1 or 2 spoons of your favorite zongzi stuffing material.

first, the right hand folds the outer leaves of zongzi inward and backward, then wraps one end and completes the other end in the same way. Tie zongzi once in the middle before tying it from one end to the other to prevent deformation. The rope should not be too tight (boiled) or too loose (flooded), so it can be pulled lightly and not moved.

After learning about how to make zongzi, everyone can make zongzi by themselves, and learn from each other in the meantime, so that everyone can finish it better.

(3) End of production:

The person in charge will put the dumplings wrapped by everyone together, and then sort out the remaining materials, and wash the unused containers and return them to the canteen staff.

4. Cook zongzi and distribute it. After cooking zongzi in the canteen, distribute it to colleagues and send holiday greetings.

VI. Precautions

When all employees arrive at the appointed place on time, they should know the relevant methods of making zongzi in advance.

1. Don't place instruments or materials at will, so that the site is messy.

2, pay attention to personal and food hygiene, should not be confused.

The origin of the Dragon Boat Festival of the Welfare Committee The fifth day of the fifth lunar month is the traditional Dragon Boat Festival in China, also known as the Mid-Autumn Festival and the Duanyang Festival. This festival began in the Spring and Autumn Period and the Warring States Period, and it is also called the three major festivals in China along with the Spring Festival and Mid-Autumn Festival. There are different opinions about the origin of the Dragon Boat Festival. The most influential one is to commemorate Qu Yuan. Qu Yuan was born in Lepingli, San Lv, Zigui County, Hubei Province. Because of his profound knowledge, his knowledge in dealing with chaos and his skill in rhetoric, he became a leftist of Chu Huaiwang.

He advocated "promoting talents and empowering people" at home and "uniting Qi and resisting Qin" at abroad, so as to achieve the goal of unifying China. However, his political proposition was opposed by a group of traitors in Chu, excluded and framed, and he was exiled to Hunan and lived on the Dongting Lake. Soon after, he heard the news that the capital of Chu was breached by the Qin army. He couldn't bear the pain of national subjugation, so he died in the Miluo River on the fifth day of the fifth lunar month. In order to save him, people rowed to find and threw zongzi into the water. This statement has always occupied a dominant position. Others believe that the Dragon Boat Festival is to ward off evil spirits and avoid drugs.

The Chronicle of Chu Jing's Years Old says: "On May 5th, the intellectuals staged a hundred herbs together, and there was another scene of fighting against them. Ai Cai thought he was a man, hanging on the door to poison gas. "Custom Pass" said: "On May 5th, those who tied their arms with colors, mobilized soldiers and ghosts, made people not sick.". Up to now, the custom of picking mugwort in the wild in the early morning of Dragon Boat Festival and hanging it by the door and tying colorful threads on children's arms is still preserved in rural areas in Northeast China. Mr Wen Yiduo, a modern scholar, thinks that the Dragon Boat Festival is a dragon festival, that is, a totem festival held by ancient Wuyue people (a dragon totem tribe). Others believe that the Dragon Boat Festival originated from the summer solstice, that is, from the summer solstice festival in the Xia, Shang and Zhou Dynasties. Fan Ye's Book of the Later Han Dynasty holds this view. Dragon boat festival zongzi planning plan 4

1. Promotion theme:

Taste a historical story and make a delicious zongzi.

second, the promotion purpose:

to enhance the store passenger flow, expand the corporate image, and at the same time improve the sales.

3. Promotion time:

May X-X-X.

4. Promotional products:

The main products are finished zongzi, quick-frozen zongzi, mung bean cake, cooked food and seafood.

5. Promotion contents:

(1) Price promotion: Special price activities will be held for some finished zongzi, quick-frozen zongzi, mung bean cake, cooked food and seafood.

(2) Entertainment Promotion:

1) Zongzi Package Competition

Rules of the game-3 people/group. The time limit is 5 minutes, and the winner is the one who packs more zongzi.

The winner will be awarded all the zongzi he has packed.

the other participants will each be awarded a zongzi.

activity time-June x/x.

activity location-in front of the frozen product area of the fresh food department.

props requirements-table, speakers, materials for making zongzi (glutinous rice, beans, peanuts, meat, bamboo leaves).

person in charge-fresh food department and marketing planning department cooperate.

(3) free tasting: introduce suppliers for free tasting in the field

time: 6/x-x ..

specific responsibility-fresh food department (free of charge).

(4) Display and layout of the store:

Inside the store:

1) At the entrance of the store, eight to ten piles are arranged in front of the piles, which are the heads of the dragon boat, and eight to ten piles are the bodies of the dragon boat.

display products: mung bean cake, finished brown and gift brown.

time: June x-June x.

person in charge: fresh food department and marketing planning department.

2) Make an arch with the characters of eating zongzi on May 5th with zongzi or balloons in front of the freezer

Time: May X-June X.

person in charge: fresh food department and marketing planning department.

3) focus on the display of substitute zongzi at the end of the freezer and the display of bulk zongzi by brand in the bulk freezer

Time: completed before May X.

person in charge: fresh food department and purchasing department.

4) Post signs around the freezer

Time: May X-June X.

person in charge. Fresh department, marketing planning department.

Off-site:

1) The store door is decorated with arches, and couplets are written with green bamboo as the background: tasting a historical story, making a delicious dumpling, and horizontally approving: coming home to the world and thinking about hometown.

2) set up a huge banner 2 meters by 4 meters beside the store door to write the origin of the Dragon Boat Festival. Dragon Boat Festival Zongzi Planning Scheme Chapter 5

Foreword

Zongzi is the traditional food with the deepest cultural accumulation in China history so far, and it is a wonderful flower in Chinese food culture. The traditional customs of eating Zongzi, rowing dragon boats and remembering Qu Yuan for thousands of years not only enrich the cultural life of China people, but also reflect the Chinese culture.