Wen | Hua Shang Taoliu Wu Su

Recently, affected by the epidemic, the Changlong Group responded to assist tourists who wish to change their travel plans, temporary adjustments to the ticket and hotel booking policy, tourists can reschedule or refund.

Although today's epidemic, Changlong Group's current business has been affected to a certain extent, but undeniably Changlong has long been world level tourism brand, the founder of the back of the founder of the Su Zhigang's entrepreneurial story is also quite legendary.

In June 1958, Su Zhigang was born in Panyu, Guangzhou City, Guangdong Province, an ordinary peasant family. Around the age of thirty, Su Zhigang began to do business, initially as a pork business, although only a small business, business is quite prosperous, he also to the "upstream" into the hair, opened a slaughterhouse.

Operation of the pork business for 10 years, Su Zhigang more and more not satisfied, aimed at opening a restaurant. He wanted to do is a seafood restaurant, so the investment is not expensive, not only smashed into the savings for many years, but also from the bank loan of more than 100,000, and finally founded the Xiangjiang Seafood Restaurant, December 1989 official operation.

In retrospect, Su Zhigang seized the trend of seafood catering, restaurant business is becoming increasingly popular. 1992, he founded the Riviera Hotel, to broaden their "sphere of influence", and even at that time, Hong Kong celebrities to Guangzhou to open the concert, most of the Riviera Hotel, will be in the opening of the "celebration banquet! "The hotel was the first of its kind in the world. By 1998, Heung Kong Hotel's annual revenue has reached 60 million, among the top 30 restaurants in Guangzhou.

From the pork business to the catering industry, Su Zhigang jumped into a millionaire, accumulated the "first bucket of gold", also tasted the sweetness of the initiative to change.

After this, Su Zhigang began to venture into the tourism industry, in 1995, preparations for the creation of "Xiangjiang Wildlife World". To this end, he invested more than 300 million, but also invited the world's leading animal experts to come to Guangzhou, together with the demonstration, planning, hoping that their own projects can meet international standards.

In December 1997, Xiangjiang Wild Animal World (renamed Changlong Wild Animal World in 2012) opened for business. The media said it was the first and only large-scale national wildlife park in China to be invested and managed by a private company.

In order to emphasize his own advantage, Su Zhigang did not work on animal species, but chose to form a single rare animal into a large-scale community, not only from South Africa chartered a Boeing 747 aircraft, a one-time introduction of 30 giraffes, and later introduced the white tiger, anteaters, koalas, flamingos and other rare species of the country people see.

At the same time, Su Zhigang continued to expand the industrial chain, such as investing in the construction of crocodile farms. For the convenience of tourists, he also built hotels, circuses, water parks and other ancillary projects.

In 2009, Su Zhigang upgraded the Changlong Hotel. In addition to having a large number of rooms, there are atrium gardens stocked with white tigers and flamingos, and animal island landscapes stocked with rare animals such as snow tigers and swans, and the deep integration of the hotel and tourism has been welcomed by tourists.

This business strategy, favored by customers, has also been recognized by the industry, so Changlong Hotel has won the "China's best ecological theme hotel" award for many years. "Watching animals during the day, watching the circus at night, staying in an animal theme hotel" has become a classic travel "route".

Also in this year, the Hengqin New Area, developed by Macau and Zhuhai*** together, was established, becoming the third state-level new area after Shanghai Pudong New Area and Tianjin Binhai New Area.

The new area to attract investment, Su Zhigang took 3 million square meters of tourism integrated land development rights, total investment of 20 billion yuan, built Zhuhai Changlong International Ocean Resort.

In order to increase brand exposure, Su Zhigang not only in the CCTV channel advertising "bombardment", but also through the red-hot "Where's Dad" and other reality TV programs, the continuous output of the Changlong brand, to create a business card effect.

The development momentum is fierce, but Su Zhigang did not slack off. Because although the momentum of development is good, but in fact, Changlong face a strong enemy surrounded by the environment, its near famous competitors are not only OCT, Fantasy, and Hong Kong Disneyland and Hong Kong Ocean Park, and at the same time, International theme parks have stationed in China, the giants have been eyeing.

But Su Zhigang did not fear, but once again took the initiative, in Hengqin to invest in the construction of the second theme park, and in Qingyuan, Guangdong Province, the construction of the Changlong International Forest Resort project, but also visited Hainan, ready to jump out of Guangdong, expanding the business map.

Although Su Zhigang called himself "only elementary school culture of farmers", but he built the Changlong Group but the annual revenue of 3 billion yuan, passenger growth in 2016 than Disney, Universal Pictures and other industry giants, more known as the "miracle of Changlong ".

Now, Su Zhigang has known the years of age, although in this year's 14.5 billion yuan in the "2019 Hurun 100 rich list" 258th, but still fighting in the forefront, "only a few hours of sleep a day".

He said, "We still have to be solid and do our own thing first. Changlong is far from successful. And, more than anything, we want to create more joy for the people of China."

Being proactive and never stopping is the "secret to victory" for Su and Changlong.

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