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At present, many restaurants pay the bill first and then eat. What's your opinion?

this sudden major epidemic has had a great impact on all walks of life, especially on the catering industry. For objective reasons, it is not feasible to make a profit by paying the bill first and then eating. Many catering industries are shuffling and re-planning, working hard on service methods and quality, expanding service scope, constantly reforming and innovating, and attracting customers and consumers through various channels. This is the best service comprehensive purpose.

This is a violation of secular conventions. Since ancient times, in this world, people have to eat first and then pay the bill. Relevant management units should express their views and actions on this.

This is understandable, because the operation of the hotel is relatively concentrated, and there are so many people for one or two hours. If you don't pay first, it is likely that you will leave without paying after eating because you have no time to collect money, which is in favor of the loss. I ate in a restaurant in Shanghai, two of us together, and the other two at a table ate and went out. When we finished eating and paid for it, they remembered that there were two others, and we said they had left. At that time, it was very busy, and there were many such situations, so I understood that people should pay before spending, as long as they didn't charge more money, and they should give what they should, just a little earlier and a little later.

I agree with and support this. Under the impact of the epidemic, many drinks businesses have closed down, and what can be maintained is operating at a loss due to debt. If you are caught in the process of maintenance, it will be even worse. To be on the safe side, it is feasible to pay the bill first, then prepare it, and then prepare it. It is also a procedure that has always been adopted in the past.

I'm in business and marketing. My philosophy is that customers are always God, and limiting customers means limiting myself.

First, the dining places are different: fast food restaurants and restaurants with rich dishes

Generally speaking, fast food restaurants, cafeterias and canteens are the main places to pay the bill first, or food stores that only sell single food, and the frequency of ordering meals in different restaurants is different.

simple examples, such as mala Tang and hot pot, are not suitable for paying the bill before meals. In the situation that customers frequently order food, if we pay the bill before meals, it will cause a waste of manpower and an unhappy dining experience. Of course, this can be solved by improving brand effect (customers know brand products better) and service level.

Second, the difference of the turnover rate

Paying before meals can significantly improve the turnover rate, but it will also slightly reduce the average unit price. If your restaurant has a high turnover rate, paying before meals is almost a must. This is highly related to the location of the store (such as whether it is facing the street) and the type of customers.

however, if it is a high-consumption restaurant based on the unit price (rather than the turnover rate), you can consider paying the bill after the meal. In fact, breakfast shops are very keen on the turnover rate, and customers are familiar with the menu, so there is no repeated ordering. But why do many breakfast shops pay after meals?

Because many of these breakfast shops are regular customers, in order to maintain the consumption psychology of regular customers, they adopt a more traditional and conservative way to pay the bill after meals (even forgetting to bring money to brush their faces). Similarly, many middle and high-end hotels also pay the bill after meals, and even can sign the bill. It is to maintain the customer's consumption relationship through the customer's consumption psychology.

Third, the different market routes

The restaurant that eats first and pays the bill later is for another market route. This kind of restaurant is generally a medium-sized or large-sized restaurant, with a large investment, rich and comprehensive dishes, and the price of dining is relatively expensive, and the final settlement is generally calculated at 111 yuan.

Generally, consumers are also in groups, and they will dine with their families, friends and relatives, classmates or colleagues. In terms of the number of people eating, there are also many. When ordering, it is not a one-time order, but with the passage of dining time, diners will increase the consumption of dishes from time to time. Therefore, the method of eating first and finally settling accounts at one time is adopted.

fourth, the supervision cost is different: the possible evasion of orders and the lack of excessive supervision

in addition to the above two reasons, there are also different supervision costs faced by these two restaurants with different dining modes. Fast food restaurants will also adopt the mode of eating first and paying later, but it will reduce the efficiency of operation and spend a lot of extra time to operate.

and because of the large flow of people, if you eat first and then pay the bill, you may escape the bill. Therefore, adopting the mode of paying first and then dining can not only improve efficiency, but also avoid unnecessary economic losses caused by evasion.

In fact, the two modes of paying the bill after eating and paying the bill before eating are all closely related to the frequency of ordering meals, the turnover rate, the consumer psychology of customers, the labor cost, the brand scale and other factors. Generally speaking, if the main consumption purpose of customers is food, they are more inclined to pay the bill before meals. If the main consumption purpose of customers is the environment and services, they are more inclined to pay the bill after meals.

what's wrong with this? If there are fewer things, there will be fewer worries. Paying for a meal is nothing.

I think it's a good thing, but it seems bad in face. I never go to a restaurant, but at most I go to a food stall to buy a box lunch. Like a lunch box at a food stall, you don't have to wait until you eat it to know how much it costs. Wouldn't it be even more humiliating if you just didn't have enough money? Like going into a restaurant, if it's two people eating. Just after eating the bill, one slipped away temporarily, and the other thought he was paying the bill, so he asked himself to pay the bill. Don't you lose face just because you don't have enough money? If you pay the bill first, even if it is not enough for yourself, it is better to make up for it or order less cheap food, which is better than causing embarrassment. So it's good to pay the bill first and then eat.

fast food and set meal agree to collect money before eating, and order should be served before settlement. Ordering tableware has various personalized characteristics that can be adjusted at any time. Paying after ordering tableware is beneficial to in-depth marketing in order to respect and facilitate users. Prepayment can save costs and improve efficiency, but it is not conducive to development and consumption.

I don't have any opinions. Paying the bill first before eating, and paying the bill first, has no great influence on diners, so the merchants who pay the bill first worry less.