dessert shop network business plan (5 selected articles)

With the continuous progress of society, more and more places are exposed to business plans, which can help entrepreneurs publicize and obtain financing. How should we draw up a business plan? The following is my carefully organized dessert shop network business plan (selected 5 articles), for your reference, hoping to help friends in need.

dessert shop network business plan 1

1. Positioning:

Generally, children like to eat desserts, but I don't want to put the market target of desserts only on children, so that all men, women and children like to eat desserts. Desserts should be hand-made and sold by diy, sweet but not greasy, not light in the mouth, and mixed with juice prepared by myself, so as to be nutritious, delicious and delicious.

second, investment analysis:

I want to plan the next thing according to the capital I have at hand. The initial capital is 211,111 yuan, and the rent that the dessert shop can afford is within 4,111 yuan a month, and the environment is busy. It is best to pay the rent once a month or once every three months.

Third, decoration and design:

Since it is located in a downtown area, no matter the size of the store, it must be exquisite, because people's appetite is generally related to the environment. Personally, I prefer to put some cartoons on the wall. I can learn from them and put some diy desserts and fruit juices on the wall of the store, with detailed introduction (such as the way of dessert, taste ...) for guests' reference. At first, if we can't provide guests with a rest and enjoy our dessert because of the small size of the store, it doesn't matter. We can give a lovely doll made by diy as compensation when the guests buy dessert, and explain the reasons to the guests. When the business is bigger, we are slowly expanding the store to welcome more new and old customers.

4. Business varieties:

Main products: various nutritious desserts, ice cream with different flavors, fruit juice and milk tea.

5. Operating features:

The biggest feature of our store is that all desserts, fruit juice, milk tea and ice cream are made and sold by our professional staff diy. And desserts are made according to national nutrition standards. Like many girls who like to eat desserts, but are very afraid of being fat, they regard desserts as a scourge, but our Kakamo diy desserts are different. We have our own brands, and each of our desserts has been identified by nutritionists. Only desserts with national nutrition standards, We will promote the listing.

6. Mode of operation:

(1) During the first opening of the store, we can advertise to tell the customers that our Kakamo dessert shop is doing promotional activities, and all purchases of any dessert will be 21% off. Only when the advertisement is done well will more people know about our Kakamo dessert.

(2) The membership card system is implemented. If you buy more than 111 yuan or get 211 points in our store, you can get a membership card for free. Members can enjoy a 7.5% discount during major festivals and activities. When you buy 51 yuan, you can get a self-made juice or a beautiful trinket.

(3) Every time we make a dessert with a new taste, we don't sell it directly, but we first try it for our customers, and let every customer who tastes it leave a series of questions, such as their opinions on the new dessert, whether they like it or not, and so on. After counting the opinions of our customers, our store decides whether to officially launch the new dessert. Network business plan of dessert shop 2

I. Overview of dessert shop

(1) This shop belongs to the catering service industry, and its name is "Yeji Hong Kong-style dessert", and its business scope is Chinese and Western desserts. Varieties include ice cream cake, ice cream, ice cream cookies, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, Chinese traditional snacks and so on.

(2) Our store plans to open Haihua District, Zhuhai Branch of Beijing Normal University. It is a mid-range dessert shop in the initial stage and plans to gradually expand its business in the future.

(3) Our store needs venture capital of RMB 1 million.

second, business objectives

because of its geographical location in Haihuayuan dormitory area, it has great competitiveness here, can meet the needs of target consumers, can quickly cut into this market, and our business philosophy can support our sky. After analysis, we can open up this market. Professional management of desserts, adhere to the brand differentiation and humanized management.

3. Market analysis:

Advantages:

1. Low cost

2. Good location

3. Large population flow

4. Significant target customers

5. Good prospects

Disadvantages:

1. Great competition

2. Management. > 1. business hours: Monday to Friday: 11: 11-22: 11

weekends and legal holidays: 11: 11-24: 11

2. main business:

(1) selling all kinds of Hong Kong-style desserts, including providing takeout. Students can place orders through the telephone network and deliver them to their homes.

(2) Fruit desserts are mainly sold, supplemented by various drinks, including fruit juice, milk tea, fruit tea and ice cream. At the same time, bring bread with various flavors.

(3) Provide the latest newspapers, magazines, board games, cards and other recreational games.

(4) Hold a theme bar and undertake various activities on Sunday evening to facilitate the gathering organized by the community.

3. Target population: mainly students around, school staff and their families.

v. storefront design

(1) storefront design: Our dessert shop adopts an integral glass door with a frame handle, and the window uses floor-to-ceiling glass, which is good in light transmission and can give customers a comfortable feeling. Hanging posters and pictures of desserts unique to the store in conspicuous places on doors and windows can increase the appetite of guests.

(2) The interior design of the dessert shop

2.1 The dining room * * * is about 35 square meters, with 21 seats. The white single chair of the square table is orange, which is divided into two-person and four-person tables. There is a long marble table in the middle of the dining room, and the high chair and the long marble table are coordinated in color.

2.2 use yellow on the wall and paste different dessert patterns to increase customers' appetite. The ground is made of non-slip floor tiles, so it is not easy to slide. The use of incandescent lamps, colored lampshades and soft lighting in the dining area can make people's nerves relax and get relief, so as to have a pleasant meal.

2.3 the bar is divided into five areas: cashier area, hot drink area, cold drink area, juice area and shaved ice area.

(3) Detail design

3.1 Paper towels, leaflets, mints, etc. are placed on the checkout counter.

3.2 design a message board on the wall to facilitate customers to exchange friends and opinions about our store.

3.3 the store is equipped with a fire extinguishing device.

3.4 There is DVD amplifier background music under the cashier.

VI. Promotion strategy

(1) The promotion strategy of dessert shops should be competition-oriented. Restaurants must understand the competitors' situation, compare their products and services with those of competitors, and work out specific promotion plans and schemes on this basis. In the process of implementing the plans, they should establish a distinct corporate image by promoting their unique products or business style.

(2) The publicity strategy in the promotion strategy is to reduce the cost, and to print promotional materials in a high-output way. Distribute by sections, adopt intensive strategy, at the same time, use advertising bulletin boards to publicize and highlight the image by taking advantage of information flow of internet websites.

VII. Management team and company structure

1. Employee distribution

Store manager and cashier: 1

Job responsibilities: responsible for opening and closing stores every day, managing raw materials, managing funds and managing employees.

dessert processing and production: 4 people

Job responsibilities: responsible for introducing desserts and dessert processing.

Shop handyman and buyer: 1

Responsibilities: Responsible for cleaning the shop and purchasing daily necessities and raw materials.

Part-time job: 1

Job responsibilities: serving in the store every Saturday and Sunday.

2. Staff recruitment

Recruiters:

Dessert processing and production: 2

Part-time jobs: 1

2.1 All employees needed to hire

chain stores are openly recruited to the public, based on the principle that the knowledge, morality, ability, experience and body of the recruited employees are suitable for the position and the job.

2.2 probation

The probation period for new employees is 1-3 months, which can be shortened and extended according to employees' performance and ability, but the longest probation period shall not exceed 6 months. Those who pass the probation sign employment contracts with our store and become formal employees of our store.

2.3 dismissal

dismissal includes voluntary resignation and termination of labor contract. Employees who voluntarily resign must submit a written report to the store manager one week in advance. If a dessert shop dismisses an employee for work reasons, it must give a written notice to the dismissed employee half a month in advance. Network business plan of dessert shop 3

1. Business goal

Business goal: to establish the first professional dessert shop-xx dessert shop in xx College of XX Normal University, and its business scope is Chinese and Western desserts. Varieties include ice cream cake, ice cream, ice cream cookies, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, Chinese traditional snacks and so on.

business purpose: sweet, healthy and fashionable.

Second, market and competition analysis

Market introduction: xx College of xx Normal University is a very young school, which has only been established for more than 2 years. At present, there is a lack of a dessert shop that can be managed systematically in the school. The xx dessert shop proposed in this plan just fills such a gap.

Market competition analysis: xx College of xx Normal University is a young school. All facilities in the school are being improved, resources are scarce, students' consumption environment is even more worrying, and the food problem needs to be solved urgently. Our service tenet can overcome the above-mentioned difficulties, meet the needs of target consumers, cut into this market quickly, and our business philosophy can support our sky. After analysis, we can open up this market. Xx specializes in dessert, and insists on brand differentiation and humanized management. Use the infiltration method of moistening things silently to establish and expand the popularity and reputation, so that consumers can know me, love me and buy me.

target customers: some people mistakenly think that girls like sweets more than boys, but it is actually a mistake. In fact, there is no gender difference in taste preferences, and many boys also like desserts. In order to keep slim or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more rational. So xx's target customers are all students.

3. Features of products and services

Professional raw materials, more confidence: xx has established cooperative relations with regional suppliers of well-known brands of drinking water, dairy products and other raw materials, and marked the ordering area and various promotional materials in xx store. From the perspective of trustworthy raw material suppliers, it gives customers a feeling that food safety can be guaranteed exactly.

the variety is rich, and the choice is more: it is difficult for everyone to adjust. Xx should try to adapt dessert tastes to customers of all tastes. Many styles of desserts are available for all kinds of customers to choose from.

All-round nutrition and more health: In addition to ordinary ice desserts, xx manages varieties that want to start a business and go to the college students' entrepreneurship network when looking for projects, as well as medicated diet nourishing stews, herbal teas and tortoise jelly, which are popular in some parts of southern China. The price list lists the tonic ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good beauty-care effect, especially for girls who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also can nourish the skin through food.

standard service, more satisfaction: xx employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Operate and serve in uniform clothes respectively. Employees require professional skills, unified use of Putonghua in service, strict service management norms and complaint return visit mechanism, and strict supervision and management.

IV. Location Analysis

The xx store is located at the east end of the first floor of the canteen of xx College of XX Normal University, which can make full use of the tables and chairs in the canteen and accommodate more customers.

v. personnel and management

personnel: xx every employee must be professional, and everyone, including ordering cashier and store cleaning staff, must undergo strict training to ensure the standard operation during normal work. Management personnel shall be provided with 2 personnel management personnel and 2 enterprise management personnel, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing production personnel shall be equipped with 2 formulators and 6 processing operators, requiring college education or above, excellent professional quality and good practical operation ability; There are a number of cashier and shop cleaning staff, and they will take up their posts after strict training. All employees must apply for health certificates.

management thought: the premise of good scientific management is to determine and implement correct and advanced management thought. We will adopt the management idea of putting people first and attaching importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate and cooperate with each other in various functional departments to achieve the overall development of the restaurant and realize 1+1> The effect of 2.

management philosophy

(1) respect the independent personality of catering personnel

(2) manage the next level: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.

(3) mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.

(4) create a collective atmosphere: it is necessary for the subordinates to feel the strict discipline of the dessert shop, but also to care for the employees, so that the employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

(5) Fair treatment, equal treatment, each according to his ability, and giving full play to his talents.

management team: investment is a business of managing talents. We will build a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of this dessert shop to join this dessert shop.

management system: establish strict service management norms and complaint return visit mechanism, and conduct strict supervision and management. Improve the employee code, assessment system and reward and punishment system.

VI. Corporate image

Media advertising: TV advertisements or print media are considered as the most feasible publicity channels. The investigation proves that high-quality desserts can be well established through exquisite TV advertisements or print media.