Copywriter's learning materials are everywhere: billboards on the street, promotional posters in shopping malls, menus in restaurants, and even "spam messages" that we delete without looking. There are skills and routines hidden in these words, which are unique in creativity, strict in logic, exciting or moving with emotion.

Hunter Jun has collected some "spam messages", which can tickle people's hearts in just a few dozen or hundreds of words. I have to admire these masters who play with words. Let's see if these short messages have attracted you.

Sensational SMS

When you are short of money, your colleagues, relatives, brothers and sisters, and parents can pay 5,111 yuan, 21,111 yuan and 511,111 yuan respectively! But the only person who can give you 2 million, 5 million or even 11 million yuan to help you is me! ! ! -A loan company limited.

comment: compared with the cold loan text message, is this one more human? Hit the nail on the head, but also funny. Investment is not so much a loan message as a sharp golden sentence, in which "worldly wisdom" is included, giving people a particularly strong sense of substitution.

Logical SMS

How can children improve if they fall behind other students? How to stimulate children's interest in learning? Which book is the most reliable in the end? What effect does the difference between good and bad school teachers have on children? How should parents choose the off-campus remedial classes? -Dr. Chow painless abortion, eliminating your troubles from the root.

Comments: The awesome thing about this short message is that it has a riddle at the beginning, and it is linked by a ring, which arouses people's interest in reading. At last, when the mystery is uncovered, it suddenly turns around and the mountain road bends eighteen times, throwing out a jaw-dropping and reasonable answer.

There is a similar joke:

Why did the 91-year-old woman die naked in the street? Why do hundreds of donkeys scream at midnight? Why are condoms in the canteen repeatedly attacked by black hands? Why are girls' dormitory underwear stolen frequently? Who did it? The door of the old nun is knocked every night. Is it a person or a ghost? What is hidden behind the accidental death of hundreds of little bitches? Behind all this, is it the distortion of human nature or the decline of morality? Is it an outbreak of sex or desperation? Please pay attention to CC***8' s great contribution "The Road of the Landlord's No Return" at 8 o'clock tomorrow night, and let us follow the camera into the inner world of perverts ...

This short message tells us that the copy can't be straightforward, there should be ups and downs, and don't shake off the burden until the last moment.

it's urgent to pay a lot of money for SMS

! Urgent! Urgent! My husband is infertile because of his old age, and his huge family business is inherited. After an agreement, he secretly sought a healthy man to help me get pregnant. Thanks for 2.6 million yuan. Please contact me if you are interested: XX

Comments: This short message was originally found in telephone poles, and its content was without exception that the local tyrant's husband was infertile or died, and the young woman paid millions of dollars to inherit the family business. From the point of view of copywriting, do you think this copywriting is not attractive? The benefits are vividly displayed: free sex, gold million, thousands of years ahead of Momo.

The enlightenment of this short message is: learn to package your selling points and highlight the best interests.

The short messages mentioned above all belong to the category of spam messages. The following is a short message copy of a regular enterprise.

selling cute messages

Your Alipay has a transaction of 1.11, and the verification code that you can't tell others when you die is XXXX. The only hotline is 95188 Alipay

Comments: We often see such verification code messages in our daily life, but I'm afraid it's rare to say that Alipay is selling cute. Sometimes selling cute properly will make users feel that the brand has more personality.

Let's take this one as an example:

A short message for literature and art

Girl, we are new. Is there anyone to accompany you through this long summer? Why don't we give you a comfort? There is a 6-button password for a new printed canvas bag in Weibo, XX.

Girl, it's the Dragon Boat Festival, so let's fold it and never carry it.

girl, it's hot in an instant, which is really annoying. So, we go to the new place, and we send coupons to cool you down. Is there anything more considerate than your boyfriend who is aware of it?

Comments: You see, ordinary short messages are so fresh and refined, full of literature and art, do you have a good impression on the brand just by reading short messages?

Humor

Comments: Humor is more acceptable to customers, but we should pay attention to empathy and avoid excessive self-admiration.

suspense

exploring XXX, one of your mobile phone contacts set you as a "secret crush", and because you didn't use exploring, your contact sent a short message notification ...

Comments: suspense short messages can arouse people's curiosity. Even if you don't believe it, isn't it a little itchy? I want to open it and have a look. What if someone really has a crush on me?

aren't these short messages very interesting? They make you smile and remember these products. The biggest feeling of Hunter Jun after reading is that he speaks human words and is grounded, which is very Social. This paper summarizes the writing skills of "short message copy":

1. Title party

When we read news, we are usually attracted by the title first and then click in, which is the so-called title party. You can also use the title party in short messages. Do you know? It is said that? , shocking secrets! It's terrible, many people don't know, why, can't ... etc. Think about how you share gossip with your friends.

2. Simulate a conversation with the user

Who is the user? You didn't buy it after reading it once? Are you eager to buy products? Is it a wait-and-see discount? Is it repurchased by old users? Is it said on the road in a hurry? Or in an elegant and comfortable restaurant? Is it day or night? That is to say, you should put yourself in a dialogue scene, talk to people and talk nonsense.

3, affectionate confession

I feel that the user is in front of you, and you should impress her with what you say, just like affectionate confession. Think about how you fall in love with the person you like, and what methods will you use to impress her with the confession?

4. The content of short messages should be concise, and the skeleton should be clear.

Generally, short messages can be sent in 71 words, but we'd better make it as short as possible, and the content of short messages should not be discussed at length. Its conventional writing method is nickname+marketing theme+activity time+promotion point+store address+signature.

Just be clear about who I am, what I'm going to do now, and what I can bring to you (describing the scene, and generating interest association with users).

Example: As the Lantern Festival is approaching, it is easy to send out the 211 yuan special car ticket to help you call a special car to go home early for the festival. That is, it is valid to log in today. t.n\rzlw1 unsubscribe back to N Easy Car

5. Differentiate user groups to send content

Everyone likes something for different reasons, but they must have a range of groups, so we can separate them and label them, which can be frank, warm, relaxed and humanistic messages, which should exceed their expectations and inspire them.

Example: Girl, we are new. Is there anyone to spend a long summer with you? Why don't we give you a comfort? There is a 61% discount on a new printed canvas bag in Weibo, XX.

6. Seduction triggers action

All the preparatory actions in front are aimed at guiding users to pay the bill. So after attracting users' attention and making them interested, there is one more thing to do. That is, triggering actions, making customers consume immediately, or guiding them to join shopping carts, collecting products, etc. are all ways to trigger their actions. Usually, the way to trigger behaviors is inducement.

For example, the top 111 customers are free of charge, or the top 111 collectors can get XXX yuan vouchers, discount coupons and so on.

What interesting messages have you received before? You can share them in the message area below.