Research Report on MICE Tourism Development

In our ordinary daily life, the number of reports used more and more growth, the report according to the different uses of different types. How should we write a report? The following is a research report on the development of MICE tourism that I have helped you to organize, welcome to learn and reference, I hope it will help you.

As we all know, the convention and exhibition industry has a strong correlation with the tourism industry. Exhibitions are usually held in places where the tourism industry has been developed to a certain extent and has a certain infrastructure, and well-known successful exhibitions will promote the development of local tourism. At present, more and more countries and cities pay more attention to the development of MICE tourism. From late May to mid-June this year, some CPPCC members, together with the Municipal Tourism Bureau, the Municipal Convention and Exhibition Office and the Research Office of the Municipal Government, conducted a survey on the development of MICE tourism. The survey report is as follows.

First, the development status of MICE tourism in our city

In recent years, the development of MICE tourism in our city has made some progress, mainly in the following aspects.

1. The exhibition economy is booming, and the industrial characteristics are initially formed. From the national point of view, Hefei exhibition started late, but developed rapidly. Since XX, the number of exhibitions increased by 40% per year. XX, the city held more than 40 exhibitions of various types (of which 18 exhibitions were held at the Anhui International Convention and Exhibition Center); 69 exhibitions in XX, an increase of 70% over the previous year, and the number of exhibitors increased by 141%. In that year, Anhui International Convention and Exhibition Center held 25 large-scale exhibitions; in XX, 66 exhibitions of various kinds were held, especially XX International Art Conference, marking a breakthrough in international exhibitions, **** 280,000 people participated. in XX, the city held more than 70 exhibitions (of which 32 exhibitions were held in Anhui International Convention and Exhibition Center), and the business income, exhibition area and number of exhibitors reached the highest level in history. In XX, the city held 102 exhibitions of various types, involving science and technology, industrial equipment, culture and art, agriculture, clothing and apparel, talent, grain and oil machinery. These included 8 national exhibitions such as the 13th China Fine Arts Expo Hefei, XX Hefei Cultural Industry Expo, XX China International Hui Shang Conference, etc. In XX, the city hosted 122 exhibitions, of which 45 exhibitions were held in Anhui International Convention and Exhibition Center, a year-on-year increase of 10%, with a total exhibition area of 639,000 square meters; 25 exhibitions were held in Anhui Red Three Ring Stadium, with a total exhibition area of 16 million square meters, exhibitors 600,000 people.

The number of exhibition enterprises increased rapidly, and the level of exhibition operation improved gradually. By the end of XX, the city had more than 60 enterprises in the exhibition business, including more than 30 professional exhibition companies and nearly 200 enterprises directly engaged in advertising, decoration, logistics and other exhibition-related businesses. With Anhui International Convention and Exhibition Center as the leader, a system of indoor and outdoor exhibition halls with suitable scale and natural division of labor has been formed, such as gymnasium, science and technology museum, business center, park and square. Convention and exhibition enterprises show the development trend of from small to big, from weak to strong, timely handling and option positioning in the fierce market competition. The development of professional convention and exhibition companies has accelerated the rise of Hefei's convention and exhibition economy. In the past few years, our city successfully held the "20th International Art Conference. "National Agricultural Machinery Products Ordering Fair; (for four consecutive years), "The 20th China Animal Husbandry Expo; "The 38th National Trade Fair for New Specialty Drugs; "The 57th National Automobile Parts and Components Fair; "The 48th The 48th China Teaching Instruments and Equipment Exhibition; the 13th China Art Fair; the first China International Animation Expo; two consecutive sessions of the "China Nut Frying Seeds and Nuts Food Festival. "The Fourth Central China Investment and Trade Fair; there are more than 40 international and domestic large-scale exhibitions. It is worth mentioning that many large national exhibitions, even Shanghai, Guangzhou, such as big cities, can not easily bid for, such as "National Agricultural Machinery Products Ordering Fair; in the city for four consecutive sessions of the basis of the decision to continue to be held in XX and XX years in Hefei, in particular," the Fourth Central China Investment and Trade Expo; Hefei's The success of Hefei marks that Hefei has become one of the major regional exhibition cities in the central region. In terms of regional or local cultivation of convention and exhibition tourism, "Anhui International Industrial Equipment Exhibition", "Anhui International Automobile Exposition", "China (Hefei) Anhui Gourmet Tourism Festival", "China Hefei High-tech Project Capital Matchmaking Meeting", and other China Hefei Seedling Festival have been held successfully (or continue to be held). Hefei high-tech project capital docking; and other China Hefei Nursery Flower Fair; and so on.

2. The overall strength of the tourism industry continues to grow. In recent years, inbound tourists, domestic tourists and total tourism revenue of the three major indicators to more than 20% of the rate of growth in XX more than 100,000 people, 10 million people and 10 billion yuan, respectively. In XX, bucking the trend, the city received 13.408 million domestic tourists, up 29.3% year-on-year; 148,000 inbound tourists, up 31.8% year-on-year; tourism foreign exchange earnings of 82.292 million U.S. dollars, up 30.7% year-on-year; and total tourism revenue of 13.25 billion yuan, up 32.1% year-on-year. The total income from tourism is equivalent to 7.96% of the city's GDP, entering a new stage of accumulating wealth and accelerating its rise. The city completed the tourism development master plan, held a conference on tourism development, established the construction of "Anhui tourism center city status;" the Yangtze River Delta region, sightseeing and leisure resort base status; target, and bring tourism into the "1346" promotion action plan.

Tourism standardization has been strengthened, and actively promote A-level scenic spots, star-rated hotels, national agricultural tourism demonstration sites and other tourism standards, to promote the upgrading of tourism products and services. At present, the city has 104 star-rated hotels and star reception standard hotels, 10 five-star standard hotels, 3 listed hotels. Gu Jing Hotel Group entered the China Tourism Hotel national brand top 20; existing travel agencies 145, Anhui Province, overseas travel companies, Anhui Province, China Youth Travel Service annual income of more than 100 million yuan, Anhui Province, China Youth Travel Service, Anhui Shunda travel agency ranked among the top 100 in the country.

3. Tourism and exhibition industry promote each other, *** with the development. With the development of the exhibition economy, Hefei tourism has also made remarkable achievements. In XX, Hefei held more than 122 exhibitions, with 3.6 million merchants exhibiting, accounting for more than 37% of the total number of tourists coming to Hefei, which means that one-third of the tourists coming to Hefei are exhibition merchants. Especially the city successfully held the fourth China Expo, which greatly enhanced the new image of Hefei tourism exhibition and showed the new face of Hefei city. However, the development of tourism has also enhanced Hefei's visibility and reputation and attracted foreign businessmen. In addition, the expansion of the scale of the tourism theme has also led to the increasing reception capacity of the exhibition.

The economic benefits are obvious, and the city brand is steadily improving. The rapid development of tourism in Hefei's exhibition industry has effectively promoted the development of the tertiary industry, significantly boosted the economy, and enhanced the popularity of Hefei City. From the point of view of direct economic benefits, in XX, the exhibition pulled the income of the tertiary industry of about 1.8 billion yuan, a year-on-year growth of 38%, and contributed 26% to the growth of total retail sales of social consumer goods. From the viewpoint of indirect benefits, the development of conference and exhibition tourism effectively promoted the development of Hefei's accommodation, catering and other industries, provided the city with a large number of jobs, and promoted the improvement of Hefei's urban infrastructure. From the point of view of intangible benefits such as city brand promotion, MICE tourism improves the visibility of Hefei and plays a role in promoting the construction of modern big cities.

Second, the advantages and disadvantages of the development of conference and exhibition tourism in our city

In terms of tourism product hardware, Hefei lacks high-quality tourism resources. Although our city is known as "the hometown of the Three Kingdoms, the hometown of Bao Zheng, the cradle of Huaijun" to Li Hongzhang, Liu Mingchuan and other historical and cultural celebrities famous, the lack of natural tourism resources in the natural landscape, the development of traditional sightseeing and leisure tourism is not sufficient conditions. Hefei to enhance the status of national tourism city, but also must develop business tourism, exhibition tourism and other new tourism products. MICE tourism is the national economy. Booster". According to experts' estimation, the industry-driven coefficient of the convention and exhibition industry is 1:9, i.e., the income of the convention and exhibition venues starts from 1 yuan, and the related income starts from 9 yuan, which is favorable to the service industry and the communication industry. Therefore, the development of tertiary industry is of great significance to the city.

1. Analysis of the advantages of the city's development of convention and exhibition tourism.

The city's comprehensive strength is growing. In recent years, on the good foundation of the past, the construction and development of Hefei has accelerated significantly. xx The city's GDP was 166.484 billion yuan in xx, and the fiscal revenue was 30.121 billion yuan. The growth rate of major economic indicators continues to rank in the forefront of national capitals. Under the extremely complicated macro-environment, the city's economy and society still maintain a good and fast momentum of development. With the rapid development of the economy and society, Hefei's popularity continues to improve, the attraction is getting stronger and stronger, laying a solid foundation for the development of conference and exhibition tourism in Hefei. The city has a unique geographic location and obvious location advantages. At present, high-speed railroads from Hefei to Nanjing, Shanghai and Wuhan have been opened, and high-speed railroads such as Beijing-Fu will also pass through Hefei, greatly shortening the time and space between them. Together with the construction of roads, ports, aviation and other major projects, Hefei's status as a regional comprehensive transportation hub is increasing. By vigorously promoting infrastructure "great construction", the city's comprehensive carrying capacity and radiation power significantly increased for all types of enterprises to bring more and better development opportunities.

At the same time, Hefei has strong strength in science and technology education. The provincial capital of Hefei is one of the important science and education bases in China, with the famous University of Science and Technology of China, the Chinese Academy of Sciences, Hefei Institute of Materials Science and a large number of colleges and scientific research institutions. The ratio of professional and technical personnel per 1,000 people ranks second among similar cities in China, and the high quality of labor force and the level of science and technology provide favorable conditions for the development of high-tech industries in Hefei. Relying on the science and technology city of Hefei, Hefei can hold a variety of international and domestic academic conferences, which will play a positive role in strengthening the academic and cultural exchanges and cooperation between Hefei and domestic and foreign countries, and improving the international status and visibility of the city and even the whole Anhui Province.

The competitiveness of tourism products continues to improve. At present, the city's tourist attractions 30, of which the national 4a level tourist attractions 7 (Bao Zheng Mausoleum, Huiyuan, Safari Park, Three Rivers Ancient Town, Anhui Museum, Fengle Ecological Park, Shuangfeng Lake International Tourism Resort), the national key cultural relics protection unit 2 (Feidong County Yaogang Battle of the old site group, Battle Commemorative Park, Feixi County, Liu Mingchuan's former residence), the national agrotourism demonstration site 3 (packet) In recent years, I city Adhere to the publicity department, the tourism sector and tourism enterprises to work closely together, *** with the promotion, and actively carry out the " focus on the hometown of the Duke of Bao " media interviews to promote the organization of tourism caravan to promote the holding of China (Hefei) Middle East Tourism Expo, China Huizhou Food Festival, Hefei Rural Tourism Festival, Zipeng Mountain International Mountain Bike Race and a series of festivals and exhibitions, shaping the " Bao Gong's home ". Exhibition, shaping the "Bao Gong hometown, Binhu New City, science and education base status; city image to enhance the visibility and reputation of Hefei. Tourism market expansion has been effective, Thailand and South Korea chartered flights, Shanghai Taiyuan special train into Hefei. At the same time, the pace of tourism cooperation and opening up significantly accelerated. With Hesong, Chao, seamless docking, to create the Lake National Tourism Area; based on Huangshan, Chizhou, Tongling, Anqing, Chaohu, to create the Copper and Yellow River Grand Tourism; to promote the integration of tourism in HeHuai, signed the "HeHuai Tourism Integration Cooperation Framework Agreement"; and more than 30 cities in China to sign a tourism cooperation agreement. Integration of resources, united with the surrounding areas, to create "two mountains and a lake green tour and Hefei" "science and education city of fish and rice; bird's nest and weed tour. The tour has become one of the top ten tourist routes in Anhui Province.

Convention and exhibition tourism development environment is increasingly optimized. From the policy level to actively support the development of MICE tourism. In order to further promote the development of tourism, the General Office of the Municipal Party Committee and the General Office of the Municipal Government jointly issued the Opinions on Further Accelerating the Development of Hefei Tourism last year, and the Municipal Government issued the Three-Year Action Plan for Accelerating the Development of Hefei Tourism. In recent years, the relevant policies and measures of the city's convention and exhibition management have been gradually introduced and further improved. Established in XX "Hefei conference and exhibition economy development leading group; (under the office), for the Hefei conference and exhibition industry . Development provides a strong organizational guarantee.In May XX, Several Opinions on Accelerating the Development of the Convention and Exhibition Industry was issued, which became a guiding document for the management of Hefei's convention and exhibition.In XX, the Municipal Office of Convention and Exhibition, the Commerce Bureau, and the Finance Bureau jointly issued the "Management Measures for the Use of Special Funds to Encourage the Development of Convention and Exhibition in Hefei City (for Trial Use)", and the municipal government further increased the support for the development of conventions and exhibitions.In XX, the municipal government issued the "The Hefei Large-scale Convention and Exhibition Work Guarantee Plan", which further strengthened the service guarantee for convention and exhibition.In XX, the municipal government adjusted the members of the leading group of convention and exhibition, and the executive vice mayor Zhang Xiaolin acted as the leader of the leading group of convention and exhibition, which strengthened and enriched the leadership of the convention and exhibition office, improved and perfected the work functions and work flow of the office, and improved the efficiency of the work.In XX, for the purpose of strengthening the work of convention and exhibition and promoting the development of convention and exhibition, the city government amended the

Further standardize the market order of convention and exhibition tourism. As most of the exhibitions are in accordance with the market-oriented mode of operation, so the past exhibition "Crash" the same schedule of repeated exhibitions often happen. In recent years, with the cooperation of relevant departments, the MICE Office has gradually strengthened coordination and guidance, and promoted the industry to strengthen self-discipline through the MICE industry association. At present, the professional exhibition enterprises and exhibition centers, gymnasiums, museums, science and technology museums and other venues and units, relying on their respective characteristics, full cooperation, close coordination, the organization of the exhibition of a good situation is initially formed, the exhibition market order improved significantly.

2. The city's development of exhibition tourism disadvantage analysis.

Relatively poor tourism resources. Hefei is located inland. Compared with advanced tourist cities and regions rich in tourism resources, Hefei is not on the edge or on the sea. It is not famous for its landscape and lacks famous tourist attractions, such as the Forbidden City in Beijing and the Terracotta Warriors and Horses in Xi. In addition, the late start of tourism and the small scale of tourism have to some extent constrained the development of tourism. Although there are many historical and cultural sites, there are few mature attractions. At present, the city's tourism resources overall scale is relatively small, mostly historical heritage, including the package cemetery belongs to the relocation category, Li House belongs to the reconstruction category, the number of other types of relatively small, in the country does not have much advantage.

Lack of support for large-scale tourism projects. For a long time, the city lacks the support of large-scale tourism projects, there is a low brand effect, brand support is insufficient, the lack of strong tourism products. Existing products are small and not competitive enough to attract tourists to Hefei. Due to the failure to seize the opportunity in the early stage, the lack of investment, the city once lost the opportunity to build a powerful modern theme park like Wuhu Fantasy, which is the short board of Hefei tourism can not be ignored.

The overall level of the exhibition industry needs to be improved. The number of international and domestic exhibitions is insufficient, and there are not many characteristic brand exhibitions. Guangzhou Canton Fair, Hangzhou West Expo, Xiamen Fair, Shenzhen Fair and other brand exhibitions with national influence have not yet been formed. Compared with the cities with developed convention and exhibition economy in China, there are too few international exhibitions, and there are also few regional exhibitions planned around the characteristic industries and pillar industries of Hefei and Anhui. Cultivation of market players in the conference and exhibition industry is lagging behind. At present, there are only more than 60 conference and exhibition enterprises in our city, while there are hundreds or even thousands of conference and exhibition enterprises in cities with developed conference and exhibition economy. The number of exhibition enterprises is not only small, but also weak. There are many problems such as small scale, little capital, backward concept and lack of experience. There are not many companies capable of operating national and specialized exhibitions. Compared with the well-known exhibition companies at home and abroad, there is a huge gap in the management mode, company structure and technical means. With the rapid development of the city's convention and exhibition economy, the contradiction of shortage of convention and exhibition talents is becoming more and more prominent, especially the lack of professionals who are proficient in convention and exhibition design, convention and exhibition organization and planning, and who understand international practices and have practical experience. The pattern of specialization and cooperation in conference and exhibition has not yet been formed, and the degree of socialization and marketization of conference and exhibition security services is low, and the comprehensive service level is not high.

The development system of the convention and exhibition industry is not smooth.1. Coordination of the Convention and Exhibition Office: Large-scale exhibitions, especially national exhibitions, involve many departments of the government to provide specific services, and the time is tight, the task is heavy, and the responsibility of security is heavy, which objectively requires that the Office of the Convention and Exhibition Office has a strong coordination.2. The Office of the Convention and Exhibition Office is only a temporary coordinating organization, but it is increasingly responsible for assisting the enterprises in bidding for the exhibitions and organizing and coordinating all kinds of large-scale conventions and exhibitions. However, it has been assisting enterprises in bidding for exhibitions and organizing and coordinating various large-scale exhibition activities. The existing setup of the Office of Convention and Exhibition is not suitable for the development of Hefei's convention and exhibition economy.

The city's carrying capacity needs to be further improved. Convention and exhibition tourism is a new industry closely related to the city's carrying capacity, which has high requirements for exhibition halls, transportation, hotels, communication and supporting facilities. Compared with developed cities, there is a big gap between hardware and software conditions such as exhibition halls, supporting facilities and supporting capacity, which makes it difficult to meet the demands of international and domestic large-scale exhibitions. First, the exhibition hall area is insufficient. In addition to the indoor exhibition area of 37,000 square meters in the International Convention and Exhibition Center, the indoor exhibition area of the other three exhibition halls is below 8,000 square meters. Secondly, the supporting facilities are insufficient. The supporting facilities around the International Convention and Exhibition Center, such as star-level hotels, large shopping malls and high-grade entertainment venues, are still insufficient, and it is still difficult to ensure high-standard comprehensive supporting services for the participating merchants. The exhibition hall is still in a single operation state. Thirdly, international flights are obviously insufficient. Due to the limitations of its own conditions and other objective reasons, the city's Luogang Airport is only open to Hefei-Seoul, Hefei-Two international flights to Hong Kong. The scarcity of international flights is one of the main reasons for the slow growth of our overseas tourism market. During large-scale exhibitions, conflicts such as poor road traffic, insufficient public **** traffic capacity and difficulties in parking vehicles are also prominent.

3. Suggestions on further promoting the development of Hefei's MICE tourism

Affected by the financial crisis, there are more uncertainties and tougher challenges for the development of MICE tourism at present and in the future. However, the overall prospect of Hefei's conference and exhibition tourism is promising, the outlook is better, and the opportunities are greater than the challenges. As long as we make full use of the current favorable conditions and seize the rare opportunities, we can turn passivity into initiative and challenges into opportunities. Therefore, it is recommended to do the following.

1, further rationalize the working mechanism, enrich the city exhibition office work force

For the exhibition industry and tourism, the exhibition economy leading group and the Hefei City Tourism Bureau, respectively, assumed responsibility for the management, but each in its own way, failing to fully integrate. Especially in the convention and exhibition industry, the city still lacks a certain dominant driving force, and has not improved the corresponding legislation and regulatory bodies. To develop convention and exhibition tourism as an industry, our city still lacks a management department. It is understood that there are currently more than a dozen provincial capital cities with independent exhibition organizations. Our city has organized a research on the status of conference and exhibition economy development in XX ldquo; the report proposes to "improve the leadership mechanism, adjust and enrich the strength of the city conference and exhibition office, list the city conference and exhibition office as a unit directly subordinate to the municipal government, and transfer personnel from relevant departments to centralize the office, establish a one-stop service mechanism, and enhance the macro-guidance and coordination of the service capacity. " From the actual starting point of the development of the city's convention and exhibition tourism economy, enriching the strength of the government's convention and exhibition office is of strong relevance and practical significance. If there are constraints on the establishment, you can transfer people from the relevant departments, adding people but not adding. It is recommended that the municipal party committee and the municipal government seriously study.

2. Accelerate the construction of exhibition venues, and further improve the policy measures to promote the development of the exhibition industry

Accelerate the construction and renovation of exhibition venues, the construction of large-scale convention and exhibition centers in the Binhu New District as an opportunity to effectively solve the problem of constraints on the development of the city's convention economy "bottleneck" to create a "China's famous convention and exhibition center". "China's famous conference and exhibition city" to lay a good foundation for the venue. Further improve the transportation, communication, catering, entertainment, shopping malls and other ancillary construction, accelerate the development of modern service industry, improve the city's conference and exhibition comprehensive carrying capacity.

Further improve the measures to promote the development of conference and exhibition industry, strengthen the incentive mechanism, optimize the order of conference and exhibition, seriously study and solve the contradictions and problems in the development of conference and exhibition industry, especially timely coordination to deal with the practical difficulties encountered by enterprises. Many resources for large-scale domestic exhibitions are in the hands of some ministries and trade associations in Beijing. On the basis of encouraging exhibition companies to take the initiative to fight for them, relevant government departments should take the initiative to help coordinate and contact them in order to obtain support from higher-level departments. Meanwhile, for some influential and attractive exhibitions, the government should increase the investment of human and financial resources. Strengthen the working network and linkage mechanism, especially the linkage mechanism of government departments and counties, to form an orderly, standardized and rapid preparation and protection mechanism.

3. Combining the advantages of Hefei industry and science and education to create the Hefei exhibition brand

While trying to enhance the scale of existing exhibitions, attention should also be paid to the introduction of international and domestic conferences and forums. On this basis, by comparing the catalog of exhibition projects and combining the industrial advantages of the province and the city, efforts will be made to expand the category and scale of exhibitions. Many famous convention and exhibition tourism cities at home and abroad have one or two leading convention and exhibition brands of their own, focusing limited funds on a few key markets with high influence and efficiency, such as the information and machine tool exhibitions in Hanover and the Small Commodity Fair in Yiwu. It is suggested to build several convention and exhibition tourism brands according to the target market demand and the city's industrial, scientific and educational resource advantages to enhance the market competitiveness of the city's convention and exhibition tourism. In XX and XX years, the city were named "Home Appliance Expo;" "Nursery Flower Fair;" China Nut Fried Seed Nut Food Festival. Waiting for a number of brand exhibitions, the next step is to focus on supporting and enhancing the scale and grade of these brand exhibitions, and strive for the leading brand in the country has influence.

4. Cultivate and grow the market main body, gather the talents of conference and exhibition economy

The shortage of conference and exhibition enterprises and talents has become an important bottleneck restricting the development of conference and exhibition tourism business. For example, Shanghai has already encountered the embarrassment of "software limping", but its quick response will be "10100 project" (cultivating 10 internationally competitive convention and exhibition companies and 100 convention and exhibition professionals within three years) is put on the agenda, with the goal of creating a "reserve bank" for convention and exhibition professionals. The goal is to create a "reserve bank" of convention and exhibition professionals. As for the conference and exhibition enterprises, most of the practitioners in Hefei are halfway. Although they have certain practical experience, their professional foundation is weak and they do not know enough about the operation mode of international exhibitions. We should make efforts to introduce a group of national influential and powerful conference and exhibition companies, cultivate a group of leading conference and exhibition enterprises with foundation in our city, encourage leading conference and exhibition enterprises to hold more exhibitions, and strive for the participation of relevant national ministries, commissions and associations in the organization and planning of conferences and exhibitions, so as to make our city's conference and exhibition industry develop healthily and rapidly. Further improve the mechanism of introducing, training and utilizing convention and exhibition talents, and cultivate high-quality convention and exhibition talents. It is recommended to openly recruit a group of managers with professional convention and exhibition experience and strong organization and planning ability, and encourage convention and exhibition enterprises and institutions to introduce and cultivate talents.

5. To build a tourist destination city as the goal, revise the tourism master plan

"141" development strategy, to adapt to the situation of the construction of a modern lakeside city, rewrite the "Hefei Tourism Development Master Plan" and "Hefei Tourism Project Construction Plan", to create a 2020 Hefei tourism industry High standard, high level development blueprint. It is recommended that the municipal government conduct public bidding for the national tourism planning unit, organize the shortlisted units to conduct tourism resource investigation, prepare conceptual tourism planning, select the winning unit, integrate the program, and form a more scientific and perfect tourism master plan. Through the planning, you can accurately determine the general trend of tourism development, get rid of product aging, market solidification and fierce competition from neighboring regions, "three flowers" dilemma, and strive to solve the problem of product updating and upgrading, innovative marketing tools, market breakthroughs and so on.

6. Proposed the establishment of Hefei Tourism Group, enhance the overall competitiveness of the city's tourist attractions and tourism enterprises

It is recommended that the Municipal Tourism Bureau to take the lead in combining the Hefei 4a scenic spots, some of the hotels, travel fleets, a number of large travel agencies, tourism-related businesses, the formation of Hefei Tourism Group, the integration of tourism resources in Hefei, Hefei Tourism to do more and stronger. After the establishment of tourism group, the city tourism bureau from a macro perspective on behalf of the municipal government management, while the city tourism group in accordance with the modern enterprise system operation. At the same time, deepen the reform of state-owned tourism enterprises, accelerate the establishment of modern enterprise system, and cultivate 1-2 large-scale cross-regional and cross-industry tourism groups with annual revenue of more than 1 billion yuan. Broaden tourism financing channels, deepen the reform of the tourism investment and financing system, vigorously promote the entry of private capital and social capital into the tourism industry, start tourism projects, establish a diversified investment and financing mechanism oriented by government investment, social capital as the main body, to form a stable and sustainable investment support system.

7. Accelerate the construction of major tourism projects, do a good job of tourism product development

The implementation of the "solar energy project", the introduction of mega-tourism projects as a breakthrough, to enhance the image of tourism in Hefei. Around the Binhu New Area, Economic Development Zone and other key areas, around the national encouragement and our needs, planning one or two more than 2 billion yuan of leisure and entertainment or theme park projects, selecting and assigning people to attract foreign investment, and strive to make substantial progress within the year. Promote "Hefei City to accelerate tourism development three-year action plan" 28 major projects, continue to accelerate the construction of existing scenic spots, focusing on promoting the Zipeng Mountain Forest Park, Daxie Urban Agricultural Park, Daishan Lake to create a national 4a level tourist attractions; four tops of the mountain scenic area project should speed up the work; Yaogang crossing the river Memorial Museum should be carefully planning the mode of operation, more reflective of the connotation of tourism; to promote the Fengle Ecological Park, the Feixi old hen Eco-park Phase II project construction, to create a number of high-star Nongjiale. Suggested to organize a party at the China Expo. Jianghuai Hechang "in" Hui-Fengmu - cloud; characterized by large-scale stage performances, similar to the "West Lake Impression" "Hainan Island Impression" type of large-scale live performances, publicity for Hefei, tailored to build the Hefei tourism brand.

8. Conform to the development trend of regional tourism integration, promote regional tourism cooperation

Based on the principle of not seeking success but not blunders, promote regional tourism cooperation. First, strengthen the integration of the Yangtze River Delta. Seize the opportunity of the "Anhui River City Belt to undertake industrial transfer demonstration zone planning" through the national review, accelerate infrastructure construction, and the Yangtze River Delta cities to form a seamless docking; accelerate the Hefei Tourism Distribution Center and Shanghai, Nanjing, Hangzhou and other places to connect, and strive to incorporate the new line of tourism in East China to accelerate the construction of sightseeing and recreation bases in the Yangtze River Delta region. The second is to promote cooperation with south-central cities. Seize the opportunity of the operation of the Hewu high-speed rail, and promote in-depth cooperation with Wuhan and other central cities. Actively host the 11th Annual Meeting of South China Tourism City Cooperation; promote tourism integration with more than 10 southern cities. Third, based on the provincial economic circle, strengthen the province's tourism cooperation. Focusing on the construction of provincial economic circle, give full play to Hefei "mountains and water", surrounding hot springs, lakes, forests, hills and other vacation tourism resources, accelerate the construction of the province's tourism center city. Carry out regional tourism cooperation around Chaohu Lake, strengthen tourism cooperation with Hechao six; the implementation of the Huaihe River integration strategy to promote the integration of tourism in the Huaihe River. It is recommended that the municipal government coordinate and unify the telephone area code of Liu Chao and Wais City to promote strategic cooperation.

9. Suggestions on several specific issues

1. Hefei one of the new ten scenic Desert River Garden will soon be open to the public. At present, the scenic spot still exists in the electricity problem, it is recommended to coordinate the solution as soon as possible;

2. Suggestions to optimize the foreign coaches to enter the Hefei City pass procedures;

3. Suggestions to solve the problem of parking difficulties in the former residence of Li Hongzhang;

4. Suggestions to the municipal government and the relevant departments to actively coordinate and promote the city's part of the university to the community and tourists to open up.