join KFC, McDonald's are all through Yum!
Company full name: Parkson Consulting (Shanghai). Co., ltd.
Tel: 121-34254515
Headquarter Address: 21th-22nd Floor, Meiluo Building, No.31 Tianyaoqiao Road, Shanghai
Postage: 211131
Total number of stores: 1111
Total investment: 8 million yuan
Franchise mode: franchise. 2. Franchise royalty: 6% of turnover.
Introduction of franchise project:
Development of KFC in China
KFC entered the ancient capital of Beijing with a long food culture in 1987, thus beginning its development history in this country with the largest population in the world.
1987-11-12 KFC's first restaurant in China officially opened in Qianmen bustling area. Taking this as a starting point, KFC began to explore, learn from China society and market, and gradually build a management model with China characteristics. In 1992, the total number of restaurants in China was 11; By 1995, it had grown to 71. On June 25th, 1996, the 111th KFC store in China was established in Beijing. This is a milestone, which indicates that KFC has entered a more stable development stage in China.
At the same time, the image of KFC in the eyes of consumers in China has grown. In 1999, according to 16,677 questionnaires from the world-famous AC Nielsen research company in 31 cities in China, KFC, the first western-style fast food to enter the China market, was recognized as the "most frequently patronized" brand by China consumers because of its unique food and quality, and ranked first among the top ten internationally famous brands in China.
With the gradual enrichment of the company's management experience, the continuous growth of the staff and the improvement of the management system, KFC has greatly accelerated its growth rate since it entered the 21th century. In 2111-11, KFC was the first restaurant chain in China to break through the scale of 411 restaurants. It grew to 511 in October 2111, and reached 611 in February 2112. After 11 months, the total number was 811. Up to now, KFC has opened more than 1,111 restaurants in more than 211 cities in China, which is far ahead in the catering industry in China. Moreover, China KFC has maintained a good economic performance. KFC's China headquarters, Yum! Brands China, ranked first among the top 111 restaurants in China for three consecutive years, with a turnover of 7 billion yuan in 2112. Most of them come from KFC.
Since p>16, KFC has been deeply rooted in China, forming a high-quality team and a complete management system. At the same time, China KFC has also grown into the first brand with the largest scale and the best income in China catering industry, which plays an important role in promoting the development of the whole industry.
description of joining:
China Yum! Brands welcomes like-minded partners to join KFC franchisees and create a bright future together.
China Yum! Brands is a well-established and reputable restaurant chain that operates brands such as Pizza Hut and KFC. It is a wholly-owned subsidiary of Yum! Brands in the United States. Yum! Brands was established on October 7, 1997. At that time, Pepsi separated its three catering brands-KFC, Pizza Hut and Taco Bell to form Yum! Brands. We have more than 1111 KFC restaurants and more than 121 Pizza Hut restaurants in China. At the same time, Taco Bell opened its first restaurant in Shanghai in May 2113. At present, only a small part of all restaurants of Yum! in China are franchised.
China Yum's franchise project provides a unique opportunity for its franchisees. This kind of opportunity is when you get the trademark, operation, system and marketing support from a large international organization, at the same time, you have your own company and get a sense of accomplishment and profit. We are convinced that under the guarantee of our professional leadership and the quality of international brands, joining the franchise of KFC will create a different life for yourself.
how to apply for membership
our strict selection procedure enables both parties to carefully check the relevant facts and figures. Listed below are the details that our franchisees should know.
11- Advantages and Benefits of Franchising
The franchise of KFC in China is a franchise that does not start from scratch.
The franchise that does not start from scratch means that KFC resells a mature and profitable restaurant to franchisees. Different from the usual franchise mode, franchisees don't have to start from scratch, which avoids a lot of complicated work of choosing a site, opening a shop, recruiting, training and managing employees, among which deciding where to open a shop is often the key to success. Taking over a profitable KFC restaurant from Yum! in China will greatly reduce the risk of joining and improve the chances of success.
KFC, as an international brand, we believe that "not starting from scratch" franchise in the China market at this stage is the best way to start. It can ensure that franchisees can integrate into the standard management system of KFC as soon as possible and develop together.
12- Apply for joining qualification
We hope that you are a powerful investor and operator who is really eager to develop
Recognize KFC's corporate culture
Have entrepreneurial spirit
Have good business management experience in related industries
Willing to engage in the management of service industry
Willing to handle daily business matters
No. Willing to move to other cities for business
No conflict of interest with all brands of Yum!
13- Long-term cooperative relationship
This is a long-term cooperative relationship
The initial term of the franchise agreement is at least ten years. Future franchisees must voluntarily engage in KFC franchise for more than ten years.
14- investment fund requirements
The initial investment of each franchisee is different
The new franchisee will be authorized to operate a KFC restaurant in operation, and the purchase fee of each restaurant will be at least about RMB 8 million (including all the decoration, equipment, profits, lease and employee transfer of the restaurant, but excluding the purchase of real estate).
franchisees can arrange financing by themselves. However, the proportion of self-owned funds invested by our franchisees in this project is not less than 71%.
The following fees are consistent for all franchisees
At the beginning of a franchise store, the initial franchise fee must be paid, which is one-off and will be adjusted according to the price index of the United States in that year. At the same time, every franchisee must pay this fee when developing a new store.
the cost of going concern includes the franchise fee and the advertising sharing fee. These rates and fees are formulated on the current basis and will remain unchanged for ten years after the franchise contract is signed.
15- Selection of Franchising Areas
Selection of Franchising Areas
According to the overall development needs of China Yum! in China, we selected the existing KFC restaurants distributed in different provinces and provided them to eligible franchisees.
At present, we mainly provide certain joining opportunities in small and medium-sized cities in China, where KFC restaurants have already opened. Like all our international standard franchise agreements, all franchisees do not enjoy exclusive rights in regional and business circles.
16- Training before and after joining
Training is the key to success
Successful candidates will be required to participate in a comprehensive training program lasting for 13 weeks before running a restaurant. The 13-week restaurant training will enable franchisees to effectively master the duty management they need to know to run a successful restaurant, lead courses such as restaurants, and also include the study of various workstations such as Hamburg workstation and French fries workstation.
after franchisees take over the restaurant, they should also arrange long-term internship in restaurant management. In the process of training, future franchisees will bear their own expenses (transportation expenses and living expenses).
17- Commitment of both parties
This is a great investment for both parties
Before you get our franchise opportunity, you must know that this is a great commitment for both parties, which is very important.
the capital you have invested is substantial and risky. Before we begin, we hope you can seek some independent financial guidance.
similarly, for our company, this is a long-term business partnership of at least ten years. Because of this, we will only start cooperation when we are completely satisfied with your organization, financial situation and project plan. The whole process of application, training and review takes about six months.
note: at present, opening a new store with your own storefront/location is not adopted for joining. If you have your own storefront recommendation, you are welcome to contact the development departments of local branches.