In terms of program form, we need to investigate the number and operation of brand direct stores, which can reflect the feasibility of this project.

A good project must be one that has been tested by the market, and a direct store is the best way to test the feasibility of the project. The successful operation of the direct store can test the correctness of the business model of the project, the products are suitable for the current consumption trend, and the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.

A good project direct store must exist as a benchmark: the service is in place, the products are excellent, the decoration is attractive, the location is excellent, and the profitability is super strong. If the direct store can't do the above, where can the headquarters sum up the successful experience and teach it to franchisees?

First of all, if an independent coffee shop can make money, the boss's first thought is to open a chain. It would be better if it could be listed.

Secondly, the owner of a coffee shop should love coffee, be enthusiastic, not too concerned about the cost, and not too idealistic.

how to open a coffee shop?

Then there is the material aspect: the storefront has an independent facade, so naturally there will be independent advertising space, and you will also have room to display your marketing wisdom in front of the storefront, which will bring great benefits to the storefront's future promotion.

and the purchasing power and quality of the people around the store determine the basic value of the store. Of course, in those areas with strong purchasing power, the value of shops is high, and the cost of your return on investment is relatively high.

and the structure of buildings also directly affects the value of shops. There are various structures of buildings. The ideal commercial building structure is frame structure or long-span column-free structure. These structures have the advantages of good display performance, easy separation and combination, and convenient layout and commodity placement. Very important. . .

In short, it is a period when the economic situation is good, the business boom and the business profit are higher than the average social profit, which may not be the best time to invest in shops. Investors

I hope my answer can help you!