Hello, do you want to ask Haidilao whether to join or operate directly? Haidilao is a direct store and has no franchise stores. Haidilao is a hot pot chain brand in China, which operates directly. This means that all stores are directly operated and managed by the company, and there are no franchise stores or franchise stores. This business model ensures the unity and consistency of Haidilao in brand image, service standard and product quality. Direct marketing model is very important for brand management and control. Haidilao can ensure that all stores follow the company's business philosophy and service standards by directly managing and controlling the operation of all stores. In addition, the direct marketing mode also helps Haidilao to better grasp the operation of all stores, adjust business strategies and make decisions in time. Generally speaking, the direct marketing model can help brands build a stronger brand image and provide better service, which is very important for catering brands like Haidilao.