A: Understand and investigate customer expectations. First of all, we should communicate with customers, listen to their voices and let go of ourselves. There was once a catering enterprise in Northeast China, which lost money for a month after its opening. Later, a new model was adopted and friends and relatives were invited to try it. After eating, customers put forward opinions on dishes, decoration and service. Put forward opinions and correct them immediately. After two months of repeated changes, the hotel will make money when it opens again. Just ask the customer what he thinks. It is the simplest and most practical way to communicate with customers and form a long-term sustainable system.

Second, we should be able to perceive where human happiness lies. The deep level of customer expectation is happiness. As an enterprise, we can perceive what the real happiness of human beings is, and we can also roughly see what the expectations of customers are. It depends on one's own wisdom, a strong sense of the heart, a thorough study of human happiness, and knowing where human beings are going. If we can do these two things, we can know the expectations of our customers.