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How to open a most humanistic nostalgic skewer hot pot store

1, the psychological preparation before opening

Prepare for long-term suffering. Many people who want to open a store only see the benefits of "good cash flow, return more ideal", but ignored the hard side of the industry. Do "out of the relationship misunderstanding" of the preparation. Some investors hold "I have a lot of relations, friends, I and my friends a year to eat out how many and how much" and other ideas to open a store. In fact, the catering industry is a real market industry, the relationship can only icing on the cake, and can not send charcoal in the snow. Be prepared to "watch out for time bombs".

The catering industry has two time bombs hanging high - fire safety and food hygiene. Fire work shall not be sloppy, kitchen fire, electricity, oil must be careful, once the accident, not only to suffer economic losses, but also criminally liable; and such as not pay attention to food hygiene, food safety into a mass incident, the enterprise will also suffer disaster.

2, store before the capital preparation

Traditional catering, to have a certain scale is conducive to competition in the market, because the hot pot industry is becoming more and more competitive, the size of the single store is also getting bigger and bigger, the survival space of the small store has become more and more limited.

3, hot pot raw materials and equipment procurement

There is a saying in the industry: "everywhere is money, all around the hole." The meaning of the first sentence is that a hot pot store after normal business driving rain, cardboard, bottles, bottle caps, etc. can be exchanged for money; the meaning of the second sentence is that the kitchen links wave a little bit of fee, mooch a little bit of oil, purchasing links "to go a little bit of the road", will lead to "looks like a very good business, but the boss is earning The phenomenon of "no money".

Procurement is an important part of restaurant management, usually, the purchasing staff by the boss's relatives or cronies as the most important is the management system and methods, otherwise, over time, any credible people will be a problem. And in the early days of business, procurement work is best done by the boss personally, the benefits of four - understand a variety of products, understand the status of each market, figure out the price, learn to identify the quality of the product's strengths and weaknesses. As the price of raw materials in recent years has risen alarmingly, operators should always go to the market to understand the market, in order to find out the price changes, and, but also concerned about the production rate of raw materials, such as the same price and weight of the enoki mushrooms, sometimes due to the different manufacturers of different quality, resulting in the ability to produce on the table of the number of different servings of the same product, the rate of production will be different in different hot pot restaurant.

4, port and store selection

If you choose a good port, the success rate of hot pot restaurant will be more than 50%. And site selection to spend a lot of time and energy, because the mature port has been occupied, the new port is relatively immature, need time to "raise". Generally speaking, a good port has such characteristics: more resident population and mobile population; more intensive food and beverage; parking space is sufficient, usually 600-800 square meters of hot pot restaurant at least 40 parking spaces, not ideal to resolutely give up; advertising space and a better image of the door; the internal structure of the house is more reasonable, the columns can not be too much, or to the decoration and layout of obstacles, affecting the effective business area; the floor height can not be too low, to be relatively immature, the new port needs time to "raise". Floor height can not be too low, to be more than 2.8 meters; store around the distribution of sources within 2 kilometers and income and consumption habits to meet the market positioning.

5, hot pot store decoration

The environment will affect the mood of the people, thus subconsciously affecting the flavor of the hot pot. Well-decorated hot pot store has a rich theme and connotation, customers can feel the unique cultural inculcation and mood, eat and enjoy the combination of participatory, the atmosphere of relaxation and harmony and other characteristics. In addition, the hot pot store staff dress must be consistent with the decorative style.

6, staff recruitment and training

Catering is a labor-intensive industry, recruitment is more difficult, the staff is not very skilled, so 600-800 square feet of rotating hot pot restaurant to prepare for the staff of about 10 people (the normal configuration of 5-6 people). Moreover, in order to save time, it is necessary to carry out the recruitment and training of employees while renovating. The first recruitment is the management personnel, including store manager, front office manager, supervisor, head chef, finance, treasury, purchasing, the examination of their work experience and experience should try to their work to be carried out, because some people are better able to say but not good at doing practical things, while some people are not good at expressing but very capable, so it must be examined in various aspects to fully understand their work ability and dedication. Management personnel to determine, and then other personnel such as welcome, bar staff, waiters, waiters, cooks, chefs, parkers, cashiers and cleaners, etc. Recruitment. After the employees are recruited, the problems of food and accommodation have to be solved.

7, opening preparations

Opening preparations to start from the following three aspects -:

One, the renovation and training to the late stage, about half a month in advance, when you have to do the opening preparations. First choose an auspicious day, preferably on the weekend, and then develop a marketing program. In order to create an atmosphere and attract popularity, generally set up outside the store inflatable arches, air columns, color balls, congratulatory baskets, the best conditions of a stage to engage in some song and dance performances.

Two, the development of the opening period of the preferential measures is also very important.

Three, in addition, you can also choose the newspaper, television or radio and other media, in the opening a few days before the time to do advertising.

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