I. Activity Organizing Committee
1, responsible for: members of the Board of Directors, the General Manager's Office, the Planning Department
2, members: the heads of various departments
II. p> Third, the purpose of the campaign With the traditional Chinese festival "Mid-Autumn Festival", the second long holiday "National Day" to create the second peak of consumption of the restaurant, as well as for the long vacation after the cold market. The second peak of the restaurant's consumption was created by the Chinese traditional festival "Mid-Autumn Festival", the second long vacation of the Chinese people "National Day", as well as for the cold market after the long vacation, to slow down and reduce the trend of consumption decline. Four, the theme of the event Celebrate the Mid-Autumn Festival, welcome the National Day, give great gifts! V. Activity slogan 略 Six, the scene layout (a), the off-site layout The main door couplet: ten thousand families reunion to welcome the Mid-Autumn Festival, the four seas celebrating the National Day, the horizontal couplet: celebrating the festivities. Hang a huge banner on the outer wall: width: height = 10-13M, publicize the content of the event. Above the door hanging large red lantern x. (B), the field layout 1, respectively, in the first, second, third, fourth floor elevator hanging at both ends of the publicity signage. 2, set up a large mooncake in the first floor lobby (negotiated by the procurement department). 3, set up a plaque at the entrance to the first floor, display a street of moon cakes on the back side of the cashier's desk, hang a hanging sign on the upper end of the street of moon cakes to emphasize the atmosphere of a street of moon cakes. 4, in the main corridor of each floor, elevator entrance, mooncake stacks of head end hanging the corresponding palace lantern; palace lantern X. 5, in the main corridor of each floor hanging Mid-Autumn Festival, National Day hanging flag (each one); hanging flag X. 6, the staircase parapet to the golden yellow velvet surrounded by the edge, while strengthening the elevator mouth layout. 7, in the center of the hall hanging a large (2, 5 meters wide) lantern (made of KT board), in the large lantern hanging below the square inscription "Happy Mid-Autumn Festival", in addition to other decorations from. Seven, publicity strategy 1, DM poster publicity. 2, TV media publicity. A, publicity content: moon cakes on the market, group purchase, bulk purchase of moon cakes and related activities. B. Activity time: x month x day x. I. Activity Theme Kindred X company people - with you tomorrow. Second, the purpose of the activity 1, so that the staff to fully express themselves, in the process of activities cognitive self and the atmosphere of the corporate family. 2, the realization of leadership and staff interaction, so that all levels of workers in the enterprise in **** the same platform for communication. 3. Effectively utilize the process of the activity and its publicity strategy to differentiate the operation from the past, so that everyone can feel the development and progress of X company. At the same time packaging company, promote its external image and internal culture of the formation of the planning program. 4, through the X company life show to make X company people cognitive and discovery of self, for the future bi behavioral identification system to improve a certain amount of paving. 3. Activity time Mid-Autumn Festival day. Fourth, the event location X company headquarters cafeteria. V. Organizer X company. Six, the content of the activities (a) program collection: 1, the headquarters of the departments, each department to perform at least one program; subsidiaries of not less than x programs. 2, this week evening x point before the completion of the program declaration. 3, rehearsals this week. 4, the program declarant please prepare their own accompaniment instruments or audio tape cd. (B) 20xx Mid-Autumn Festival Party site 1, the main time allocation. (1) Folk Music Mid-Autumn Festival promo. (2) Another short promo as the beginning of the party. 2. Leader's speech. By the host of the scene to introduce the guests to invite Mr. X to give a speech to the staff of X company, and invite everyone *** with a toast. 3, the performance of the activities selected by the various departments (specific arrangements to be ordered). 4, X company life show. Description: This activity is designed to allow X company people to recognize themselves, in the process of the performance to recognize the importance of attention to the instrument grooming. Today employees represent a department, the future represents the image of the entire X company, so that the viewers also benefit from it. The event was highly participatory and enjoyable. There are each department elected x employees as their department's image representative, by the individual to prepare 3 sets of life clothing, a set of summer clothing, a set of casual clothing, a set of work clothing, a set of clothing designed by the department to match. Come to participate in this X company people's life show. At the end of the show, we will invite the audience to the stage to comment. 5, the game: the same song. Invite leaders and employees*** to work together on the same song, invite the number of leaders x, the number of employees x. I. Mid-Autumn Festival tour to enjoy the moon Classmates in the Mid-Autumn Festival on the night of the full moon, together in company to play, talk about the interesting things about the university, eat the moon cakes issued by the class, and enjoy the beautiful moon, cozy, cozy ah. Second, the moon dance In the lively campus square, a group of passionate young people dancing under the moonlight, what a harmonious scene! Maybe some of them will even have an unexpected "harvest". Third, the Mid-Autumn Festival riddles Imagine such a scene: in a variety of brilliant college students handmade lanterns, students seriously thinking about the lantern riddles on the lanterns, and from time to time some people out of the crowd, rushed to the students crowded airtight prizewinning office. The staff at the prize redemption office were very busy. The students who were delighted with their guesses were holding their own . Small gifts: some hands with quills, some with moon cakes, some with jelly, Chinese knot ...... In the lantern riddle activity is mainly to get a sense of achievement when the right answer and the joy of getting the prize, although a little bit of small prizes are insignificant, but everyone will always get different harvest. Whether the riddles are difficult or not, learning to think is the only way to get happy! Fourth, the Mid-Autumn Festival blessing card (wish card) Still in the campus students, in the Mid-Autumn Festival night did not miss their loved ones at home, a small blessing of the card, can be passionate about the heart of the infinite warm current. On the night of the Mid-Autumn Festival, their thoughts and wishes for their families are written on special cards, which are mailed home by the class committee or an association, bringing their families more than just relief ...... V. Mid-Autumn Festival Story Contest A group of people sitting in the playground on the lawn, telling their own stories. A group of people sitting on the lawn of the playground, talking about their happy, sad, regrettable things, is the time to draw close to the hearts of everyone Oh. Everyone in the party to sing, dance, but also interspersed with some fun games, so that this year's Mid-Autumn Festival was a happy and joyful. Mid-Autumn Banquet Activity Planning 4 I. Activity Theme Fascinated by the Mid-Autumn Moon - Large-scale Lantern Puzzle Activity II. Third, the location of the event shopping mall on the first floor of the hall Fourth, the content of the event During the period of the activity, where the mall a one-time purchase of more than X yuan (including more than 50 yuan) can participate in the guessing riddles activities, the guessing person to get a gift; every day, the first to send the gift of X, the first to send the gift. Limited to X gifts, first-come-first-served, while stocks last. (a), the details of the activities 1, the activity period, where in the shopping mall, a single small ticket amount of X yuan (including more than X yuan), you can participate in the riddle activities; Guessing the mall can be given an exquisite gift, a small ticket is limited to a prize. 2, the daily delivery of prizes X, a limited number, while stocks last. 3, the customer with a valid sales ticket to the first floor of the hall to verify the eligibility to participate in activities, and then to the riddle hanging riddle selection. 4, each riddle number (x to x number), customers remember the riddle number or remove the riddle, to the hall prize redemption, to the staff reported the riddle number and the answer, up to a maximum of three guesses, and those who can not guess will be canceled the qualification for prizes; such as guessing the correct answer to those who signed the registration form to confirm that you can receive a beautiful gift. 5, the guesser in the prizes, the staff will be prepared to replace the original riddles guessed riddles, so that the back of the customer guessing riddles. (Take this way to increase the fun and participation in activities, but also to reduce the workload of staff) 6, the Ministry of Operations to arrange for x staff members specifically responsible for prize redemption, check whether the customer's ticket meets the conditions of guessing riddles, after the customer guessed, fill out the "gifts to receive the registration form", please sign the customer, before you can issue prizes. Only then can we issue prizes; and in the customer's sales tickets and computerized tickets stamped on the activities of the special seal, to avoid duplication of prizes. (B), the activities with 1, the Operations Department: arrangements for prize-winning staff 3, including the designated team leader x, and is responsible for the activities of the field during the emergency handling. 2, loss prevention department: activities on-site order maintenance and prizes, goods anti-theft. 3, Planning Department: activity program and related manuscript writing, guidance in the hall layout and activities to create an atmosphere, riddle data collection, prize preparation, activities throughout the tracking. 4, physical management department: the hall and the activities of the site layout. 5, service desk: good customer consultation. 6, other departments: to help write riddles and activities related to the preparation of materials. (C), the site materials and personnel division of labor Work content to complete the completion of the department completion time Activity program and related manuscript writing, guidance in the hall layout and activities to create an atmosphere, the collection of riddles, the preparation of prizes, the activities of the whole tracking planning activities throughout the process Redemption of prizes team staff arrangements and training, the field of emergencies to deal with the whole operation of the activity Layout and placement of prize redemption tables in the lobby and at the event site before 20:00 on September 21st Maintenance of order at the event site and prevention of theft and loss of prizes and goods before and during the event Assistance in writing riddles and preparation of materials for the event, administration, and other activities throughout the entire event 5. No. Item Quantity Item Description Total Price X (yuan) 1. x spray paintings for the West Gate event 2. x prize redemption tables 3. x staff chairs 4. x colorful paper 5. x lanterns 6. x microphone pens in black 7. x prizes 8. Unforeseeable costs Total cost: X yuan The moon is a symbol of national and family happiness. Since ancient times, the Mid-Autumn Festival is not only a day of small family reunion, but also a time of national celebration. From the seasonal point of view, the Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin, our country in ancient times, there is a spring festival of the sun, autumn moon rituals, the Mid-Autumn Festival is also known as the "Moon Festival". The custom of moon festival began in Wei and Jin dynasties, flourished in Tang and Song dynasties, and was even designated as a national festival, which greatly enriched the Mid-Autumn Festival activities, such as burning incense, releasing sky lanterns, walking on the moon, and dancing with fire dragons ...... . A nation to the cosmic and celestial phenomenon of the most perfect moment and agricultural skillfully combined, the full moon as a national festival, making the original pure natural phenomenon has a rich humanistic allegory. I. Purpose of the Activity The moon is a symbol of national and family happiness. Since ancient times, the Mid-Autumn Festival is not only a day of small family reunion, but also a time of national celebration. From the seasonal point of view, the Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin, our country in ancient times, there is a spring festival of the sun, autumn moon rituals, the Mid-Autumn Festival is also known as the "Moon Festival". The custom of moon festival began in Wei and Jin dynasties, flourished in Tang and Song dynasties, and was even designated as a national festival, which greatly enriched the Mid-Autumn Festival activities, such as burning incense, releasing sky lanterns, walking on the moon, and dancing with fire dragons ...... . A nation to the cosmic and celestial phenomenon of the most perfect moment and farming skillfully combined, the full moon as a national festival, making the original pure natural phenomenon has a rich humanistic allegory. Around the "Mid-Autumn Festival" the main line of activity, to highlight the Mid-Autumn Festival's "reunion", "love", "gifts" three major holiday features, using the "Mid-Autumn Festival" as the main theme, and the "Mid-Autumn Festival" as the main theme. "Three major holiday characteristics, the use of very humane activities to impress consumers. Through the Mid-Autumn Festival series of merchandise promotional activities, we will strive not only for the peak sales of goods, but also to win personalized word of mouth, price word of mouth, commercial beauty and thus really do deep do thorough our holiday market. Second, the activity time 20xx x month x day - 20xx x month x day Third, the theme of the activity "Flowers and moonlight reunion, mid-autumn gift giving joy". Fourth, the content of the activities "Happy Mid-Autumn Festival, the love is thick". 1. 20xx Mid-Autumn Food Festival - Mooncake Exhibition. Combined with the food festival held "famous moon congratulations on the Mid-Autumn Festival - moon cake exhibition", focusing on the launch of the moon cake manufacturers have a distinctive, different flavors of the new moon cake. 2, "Hualian sent love, Mid-Autumn Gift". Anyone who buys mooncakes or tonic products in this supermarket for 200 RMB or more will be given an exquisite gift. (Gifts recommended for red wine, lighters and other fashion items) 3, "Happy Lucky Ode". Lucky carousel turn non-stop, big gifts to send! Where the supermarket shopping full of 66 yuan or more customers have the opportunity to turn the lucky carousel once, 132 yuan twice, and so on! Can get the pointer in the corresponding prizes. 4, "happy affordable ode". Mid-Autumn Festival holiday, every day to launch a super-exciting price. Holiday decorations so that customers can feel the real benefits. 5, "Ode to Joyful Membership". The introduction of hundreds of member goods, so that members can feel that there is a substantial difference between taking a membership card and not taking a membership card. Let customers who are not members see the benefits of membership and want to become our members. To make Hualian's membership card into one of the items that must be carried. 6. "Ode to Joyful Fashion". Fashion home textiles and gifts, happy coupons to send non-stop! Where the home textile shopping full of 100 yuan, you can get 20 yuan of home textile shopping coupon. Shopping 200 yuan can get two, and so on! (Suggestion: home textile can also be for the National Day wedding tide, in the form of packages to stimulate the newlyweds to buy sets.) V. Activities with Purchasing Department: Negotiate with the supplier activities, gifts related to the appropriate. Operation Department: Provide the venue, ground pile. The Planning Department: the layout of the venue, the production and distribution of dm, the supervision of the implementation of activities. Planning Department: the layout of the venue, the production and distribution of dm, the supervision and implementation of activities.