Now the market competition is very fierce, a variety of programs and plans for inputs can really be described as a mixed bag. Every operator wants to stand the simmering head of the market, but often can not get what they want. Now many restaurants are faced with a big problem, that is, before the use of tableware to obtain and after the use of treatment. So we came up with the idea of eating food with tableware.

Anyway, everything will be known when we try, and we believe that our idea can be realized. Because our market is still to be developed and we still need all kinds of inputs for new programs, which is not to be questioned.

Second, the market demand:

As the current market has emerged a let people are unable to imagine things. For example, because of the chopsticks every year I do not know how many trees to cut down, there is no idea how many environmental pollution. These phenomena are caused by the bad and irresponsible practices in the restaurants where we live. It is only because of those bad practices and irresponsible practices in the restaurants that we live in that our environment is polluted so much.

Now that we know what's going on, we should come up with some solutions to solve these bad phenomena. We can't let those polluting behaviors continue.

People eat for days, the body is the capital of the revolution. We all have to eat every day, and everyone wants to eat clean and hygienic meals, so the prospect of opening a restaurant is brilliant. The restaurant is to provide a place for people to eat, however, in our world everyone has to eat every day, that is to say, our market is huge, our guests are more, our business is to do, our restaurant tomorrow is brilliant, the future is bright.

Three, market dynamics:

The recent restaurant market presents a flourishing scene. We have reason to believe that the restaurant market tomorrow will be even better.

If we can find a new thing to replace the chopsticks and other tableware, then our environment will change greatly, and we will find a new way in the market, so that everyone can eat a variety of clean and healthy and nutritious food.

Fourth, the specific production:

We propose a new reference is to add a kind of coagulant to the existing food so that the cutlery can be eaten, but also can be used to replace the function of tableware. In this way, we do not have the problem of polluting the environment. People will also feel comfortable living in such an environment. People will also feel relieved and comfortable when they come to eat in restaurants.

Five, meal quality:

In order to customer health, the quality of our meals are guaranteed hygiene. Our table is a high temperature ionizer, to be eaten tableware thoroughly sterilized. And our tableware is also delicious, so you can eat hygienic, comfortable and tasty meals. Give you a satisfactory answer!

Six, economic benefits:

It is said that business will not do, the principal is the master. No matter what the economic benefits are the direct purpose of what we do. Our company can use to buy tableware that a large amount of money to save out, but also can save the cost of transportation, wood consumption. The main thing is the disposal of disposable tableware and the environmental impact of the side overhead. We might as well do the math: for example, one hundred customers a day, to use the tableware is more than one hundred sets.

Tableware expenses even if one person to waste a set, each set of three dollars, is three hundred dollars, and the side of the handling of expenses is also a minimum of fifty dollars. And our tableware simply do not need money so that the economic benefits should be able to make you satisfied!

Seven, the company's investment risk:

The logistics of the restaurant is a relatively troublesome thing, the service staff can not do things sloppily, the staff must do their duty, only in this way, the normal work of the restaurant can be carried out.

Eight, the company's development prospects:

Our company in line with the profit for the purpose of a warm service attitude for the purpose of high-quality delicious meals for each customer, we have reason to believe that the company's tomorrow will be better, the company's development is promising. It will walk in front of the times with an overstepping footstep. That even after decades will not lag behind, but also to catch up with the fashion.

Nine, the company's operating institutions:

Ten, the company's bankruptcy treatment:

If our company's industry can not run, or in the market without customers, no consumer population then our company in the company's general meeting of all the shareholders of the company's decision to declare the company bankruptcy or write off the company. The company can be declared bankrupt or canceled.

Aims

Through in-depth investigation and analysis of the overall market demand for children's education in China and the market capacity and prospects to make a judgment; the formation of the "Early Childhood Creativity Training" in the children's education market, the accurate positioning and market strategy: to enhance the concept of the product, the development of the design of product combinations, develop marketing strategies, determine the product where the market is. Marketing strategy, determine the product market segments, define the target market, analyze the target market users, uses, product characteristics, price, user needs and preferences; clear the main competitors,

Understand the competitor's 'market positioning, product characteristics, product market pricing, marketing model, marketing network, marketing tools, etc., and in-depth research and analysis of competitors;

Propose market positioning and market entry strategy, and develop a market strategy.

To understand the competitor's 'market positioning and market entry strategy, put forward the feasibility of investment funds and cooperation requirements.

Second, the industry overview and outlook

1, the potential analysis of children's education market According to the National Bureau of Statistics statistics, China's largest family expenditure for education expenditure, the proportion of Chinese families spending on children's education is close to one-third of the family's total income, the education of urban families accounted for 65.5% of the family's consumption, and 56.5% of parents put their children's children's education in the family. 56.5% of parents put their children's education investment in the first place. 20XX end of the year, the Chinese Academy of Social Sciences released the "20XX Social Blue Book" pointed out that the cost of children's education in the residents of the total consumption was ranked first, more than the pension and housing.

In short, the children's education market, the industry constitutes, is a huge, never failing market.

Therefore, we can completely conclude that the market prospect of children's education industry is very broad, and it has become the most energetic and meaningful sunrise industry in our time.

2, the characteristics of the children's education market

(1), the number of customers is huge: China's current 0-7 years old children about 180 million; each year, more than 20 million new births, of which more than 6 million urban population. The huge base, stable growth and renewal, laid a solid customer base for the children's market.

(2), the family's strong demand for investment in education: "hope for a child to be a dragon" is the wish of every parent, and the importance of education is the fine tradition of the Chinese nation. Chinese people in the cultivation of offspring, can be described as "willing to spend blood money", as if the offspring is the continuation of their lives, is the hope of the future.

China's cities and towns, the vast majority of one-child families, children's consumption has become the first major daily expenditure of the family, the monthly income of 1,500 yuan in the family children's monthly consumption of about 500 yuan, the monthly income of 5,000 yuan for the children's consumption of about 1,000 yuan, which is used for the children's education consumption has accounted for 30% of the children's monthly consumption.

(3), the concept of early childhood education is y rooted in people's hearts: more and more parents realize the importance of early childhood education, scientific research has proved that 0 - 6 years of age of infants and toddlers, is the starting line of human life, is the key period of the development of human wisdom potential. American educational psychologist Bloom in the "stability and change of human characteristics", through the tracking and analysis of thousands of children, put forward the famous theory:

If the level of human intellectual development at the age of 17 years for 100, 4 years old has 50%, 8 years old to reach 80%, the rest of the 20%, is from the age of 8-17 years old in the nine years of the access to the. People in the stage of 0-8 years old passed through several key periods of life: language key period, motor key period, social key period, the key period of the senses, math key period, grasp the early education of young children in the key period of early education cultivation, favorable to promote and help young children's healthy growth.

(4) Early childhood education represents the development direction of the sunrise education industry: The United Nations Educational, Cultural and Educational Organization (UNESCO) has declared that the education industry is the sunrise industry of the 21st century. Excellent investors believe that the education industry is "the last original stock in the 21st century". World education experts believe that early intellectual development of children is the trend of education development in the 21st century. Chinese education experts believe that "science and education to develop the country" to start from the early education of infants and children, from the overall improvement of the quality of future talent.

Many countries have taken children's science education as the first strategic task in the 21st century. A variety of early childhood development programs have emerged, and its important feature is to strengthen the personalized guidance for children, ability to cultivate, to achieve the overall development of comprehensive quality. In the implementation of the one-child policy in China,

Most parents have only one opportunity to raise children, and therefore young parents need to train their children more comprehensive, systematic, practical scientific guidance, especially for their own family and child development characteristics of the personalized guidance, so that the child to take this first step in life! The first step is to make sure that your child does not lose at the starting line.

Today's family pattern in China is basically three families with six adults*** raising a child, the target consumers of early childhood education products amounted to 450 million people. The huge market attraction has given rise to the emergence of many early childhood education products, but as the market is in the low-end competition stage, there are many brands and competition is chaotic.

All of this provides a rare opportunity for us to enter the market. We can enter this sunrise industry with a mature market base, stable consumer groups, broad space for development, sustained product profitability, and extensive project extensions by defining the target market, enhancing the product concepts, researching and developing high-quality curricula, and innovating the business model step by step.

Three, the business model of the initial concept

1, product positioning

The current children's education market can be initially divided into the following four categories: First, children's books, audio-visual products, children's education website, etc.; the second is the characteristics of the training class, including English, art, sports, intelligence, etc.; third is the children's books, audio-visual products, children's education website, etc.

The current children's education market can be initially divided into four categories: First, children's books, audiovisual products, children's education websites, etc.; second, the category of specialty training, including English, art, sports, intelligence, etc.; third, the category of educational toys, DIY toys; fourth, a variety of parenting classes, summer camps, etc.

We take the development of innovative thinking and creativity training courses for young children as a breakthrough, supplemented by interesting scientific experiments, educational games, intellectual toys and related audio-visual products, websites, etc., with "Little Genius Laboratory", "Creativity Camp", "Wisdom Training Camp", "Wisdom Training Camp", "Wisdom Training Camp" and "Wisdom Training Camp".

2, business model

First, in the premise of in-depth market research, child psychology, early childhood education, thinking science, creativity, success and other related theories as the basis for the refinement and integration of their own unique teaching theory, combined with the national conditions of our country, to formulate a detailed development plan;

< p> Secondly, focus on research and development of a few classic courses, invented a few educational toys, compilation and production of related books, audio-visual products, construction of websites, while doing a good job of trademarks, copyrights, patents and other intellectual property rights protection work, the completion of one or two business demonstration sites; Finally, the refinement of the perfect business model, to join the chain of expanding the business.

Four, the main work of the current

1, early childhood education market research

(1), through the public government statistical reports, blue books ("2008 Social Blue Book", "China Resident Consumption Survey", "2008 China Franchise Industry Trends Survey Analysis", etc.). Survey and Analysis of Trends in the Franchising Industry", etc.), to get the overall situation of the early childhood education market.

(2) Investigate the number of children and kindergartens in Beijing, their classification and distribution.

(3), select at least five urban kindergartens in Beijing to conduct an in-depth investigation, including: kindergarten size, number of students, class combinations, curriculum content and arrangements, types of specialty classes and fees, cooperative teaching modes, content, fees, and distribution of benefits.

(4), select 10 children aged 3-7 to conduct interviews and surveys, including: overall annual spending, spending on education, the content of regular learning in kindergartens, the content of special training courses attended in kindergartens, fees and satisfaction, and participation in extracurricular training of other specialties, the content, fees and satisfaction.

2, the competitive environment market research

(1), the current general situation of competitors;

(2), the main competitors of the business model, course features, fees, market coverage, the strengths and weaknesses of the course, customer satisfaction.

3, the relevant theoretical knowledge preparation

(1), children's education related theories: the American educational psychologist Bloom educational goals cognitive, emotional and motor skills three-level theory; Harvard University Professor Gardner's theory of multiple intelligences Swiss psychologist, founder of the epistemology of the occurrence of the theory of the child's wisdom of Piaget; the American educational psychologist and educator Bruner. Educational psychologist and educator Bruner's theory of three levels of doctrine.

(2), creative thinking and innovation theory Cambridge innovation expert Edward de Bono Horizontal Thinking Method; the father of TRIZ GenriehAlt-shuller Diocesan theory.

4. Conduct a preliminary analysis of the benefits of investment to determine the feasibility of the project.

The goals and prospects of entrepreneurship 3

The opening up of society, economic development, is the inevitable result of the rise of "foreign festivals", eat a full belly of the Chinese people, is not satisfied with the enjoyment of the material civilization brought to us. Spiritual civilization in the material civilization on the basis of the pursuit of taste of life, has become the fashionable beat of the times, keep up with the beat of the times so that your dreams of life on the wings of opportunity, seize the opportunity to have tomorrow.

Through the introduction of how to open a flower wholesale and retail stores, in addition to allowing you to have some understanding of the operation of the flower industry, more importantly, so that you understand this form of investment a little deeper.

The initial takeover of a wholesale flower store also includes three parts: store rent, decoration and purchase of funds. The scale of investment depends on the time of opening and store rent, the scale of the larger one is one or two million dollars, the scale of the smaller four or five thousand five can be, the skills to open the store mainly include familiar with the market, choose the location, store layout, business strategy, master the art of flower arranging, the risk of investment, and so on. The following:

A mastery of technology

No contact with flowers, I have long heard that flower arrangement is an art, and as a life ritual flower, we only need to hold on to a little package, flower arrangement technology on the line. First of all, we need to understand the language of flowers, what flowers to send what people, what occasions are suitable for what flowers, opening baskets, the production of the flower car, it is very simple to introduce a flower arrangement with a book to solve the problem. The first thing you need to do is to get a good understanding of what you're doing and how you're doing it.

Second, the store location

This is what we recommend you open a wholesale and retail store off the sword because the retail profit in the flower industry up to 50% -80%, the retail profit is enough to meet the January rent, utilities, employee wages, taxes and other expenses. From this point of view, store location in hospitals, hotels, studios or casino next to avoid the impact of the June-September off-season on the performance of the whole, from the expansion of the wholesale and retail performance to improve the consideration of the wholesale profit of about 10% -30%, you can choose the store location in the flower market wholesale street,

or florists more concentrated neighborhoods. The neighborhood. In September to May of the next year, the peak season, all the florists, buyers are your customers, because customers shopping from the herd mentality, wholesale shipments of large quantities, cheap prices, you will get a lot of other people do not get the business. At the same time, other florists are also your wholesale customers.

Third, the decoration

Flower store decoration is mainly embodied in the "flower family" this word, to achieve this purpose, there is only one way, that will be more reflective function of the glass, so that the store space appears to be large, a flower into two flowers, a bouquet of flowers, also changed into two flowers, of course, the store space is not big, a flower into two flowers, a bouquet of flowers. Changed to two bouquets of flowers, of course, in order to reflect the flowers of the gorgeous, the color of the light is also very important, it is recommended that the appropriate choice of pink lamps embellished, in addition to as a wholesale store.

Consider the front of the store after appropriate decoration, the back of the court for the warehouse, in order to reduce the cost of renovation, glass door is also essential, so that a benefit for advertising, two flowers is also a kind of protection. Glass as the material decoration, low cost and good results.

Four, purchase

The purchase channel is the key to wholesale and retail stores, because the quality and price of flowers, you win the market magic weapon, to find self-produced and self-service sources of goods, can make your profit margins are guaranteed, as we are the love of flowers.

Located in the country's largest flower market in Kunming City, Dounan Town, has its own production base, take the price + quality + service brand strategy to standardize the operation of the contract to clarify the responsibilities of both parties, rights and benefits. Therefore, in the form of general agent or direct sales store to ensure your interests. Affection to "credibility as the principle, to win by volume". As a self-production and self-sale, on behalf of the air, railroad consignment business, we are good for you to the source of the first gate. The following depends on your own business.

Fifth, business strategy

China's reform has been 20 years, where there is no blank market waiting for you to develop, which line of work have been done, the key to see how you do, the credibility of the health of the price of a quality of flowers,

Second, relying on the quality of service, batch store if the quality of flowers price by the supplier gatekeeper, as the shopkeeper mainly rely on the quality of service. Store owners mainly rely on the quality of service. How about a free delivery commitment, whether for wholesalers or retailers, this pre-sales service, you will establish a gradual, expanding the credibility of the system customer groups.

The second is to avoid waiting for rabbits, sitting ducks, no matter which city, star hotels, flower arrangements, is a good business, 3-5 days to replace a period of time, the cost of less than a few hundred, more than a few thousand dollars, not to mention that the hotel's wedding banquets, conferences, birthday banquets and a lot of intangible to bring a lot of business, studios, bars, cabarets are also your market to develop the business, and radio cooperation, cumulative rebate sales. Cooperation with the radio station, cumulative return sales, are your occupation of the market magic weapon.