The name of Alipay's first screen has changed from "Alipay" to "Life", and the main color of the whole APP has changed from black to blue. It is reported that the official version will be officially released in mid-August.
the bigger change is that the original nine-grid application on the first screen has been reduced to seven, and replaced by the "life dynamics" section in the form of cards and Feed streams. The daily balance treasure income, the monthly Alipay bill, the latest express delivery status, and the personal dynamics of friends will be actively pushed to users. Through the understanding of data to users, all kinds of needs that users have passed, paid attention to and are interested in in their lives are directly pushed to users in the "Life Dynamics" section of the homepage in the form of information cards. When users pull down the homepage, they will find the service information such as shopping express delivery information, the latest balance treasure income, friends' life dynamics, friends' recommended catering evaluation and so on. You can like, comment or even reward your friends' dynamics to form a small circle interaction.
Another big change of Alipay version 9.9 is the first introduction of intelligent voice robots that can understand deep semantics and process multi-dimensional information instructions in one step. The voice robot is jointly developed by Alibaba Cloud and Ant Financial Artificial Intelligence Team. Its ability comes from intelligent learning of tens of thousands of hours of voice data and tens of billions of web pages. It can realize direct access to many business functions such as transfer, store inquiry, food recommendation, air ticket and train ticket inquiry and reservation, movies, information and so on.
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Billion Power Network has learned that in Alipay version 9.9, the button for posting "personal news" has been moved from the original "Friends" TAB to the first screen, and the difficulty for users to post news such as pictures and texts in Alipay has been greatly reduced. Compared with the circle of friends, which only displays small thumbnails, the graphic trends published in Alipay are more similar to Facebook and Instagram, and the picture effect is more remarkable, which is more in line with the characteristics of today's picture reading era.
Shanyuan, director of Alipay products, said that today's Alipay has a large number of users with the most consumption power. As a living platform, the extension of Alipay must be more than today's transfer, recharge, various urban services and offline consumption.