all along, CCB Jilin province has been rooted in the field of credit card consumption of the general public, serving the general public in terms of people's food, clothing, housing and transportation, focusing on customer needs and experiences, and making great efforts in digital construction to provide people with financial services that are within reach, accurate and direct, and ubiquitous.

Create a differentiated product system to meet customers' multi-level needs

"The whole process of applying by stages is quite simple, the loan is approved quickly, the interest rate is quite affordable, and it can be used wherever you buy home building materials, so you can easily get the decoration done!" Looking at the newly renovated house, Mr. Zhang, a citizen of Changchun, smiled and praised CCB's service.

not long ago, Mr. Zhang's family was still faced with the problem of lack of funds for decoration. After buying a house, they had to pay a large sum of money for decoration at one time, which was a big burden.

after learning that CCB can handle the business of home improvement by stages, Mr. Zhang is just like a long drought. After on-the-spot investigation before the loan, after verifying that the loan met the requirements, Changchun High-tech Sub-branch of China Construction Bank lent him one million yuan at the first time, which solved his urgent need.

In fact, this is only a small case in which CCB Jilin Branch has been deeply involved in the field of consumer credit and helped people realize their dream of living in peace. In recent years, based on meeting the needs of ordinary people for a better life, branches have continuously injected new impetus into consumption upgrading with "new services".

In addition, on the basis of fully meeting the consumer credit needs of residents, CCB Jilin Branch focused on customer segmentation and launched diversified credit card consumer credit products to meet the consumer credit needs of individuals and families at all stages and in all fields. At present, credit card products of branches have covered many areas of people's livelihood consumption, such as automobiles, decoration, homes, household appliances, department stores, etc. By meeting users' demand for richness and convenience of consumer credit products, users' wealth appreciation and utility are maximized. By the end of October, 2121, the branch had realized a cumulative installment transaction amount of 6.77 billion yuan.

accelerate the construction of scenario finance to improve the customer's experience in using credit cards

Nowadays, the demand for consumer finance has surged, and scenario finance has become the mainstream of the credit card industry. In recent years, CCB Jilin Branch has continuously accelerated the scene construction and channel layout, and created its own scene financial ecosystem.

launch the "CCB Life" APP online to create a one-stop life scene service platform for customers under the Internet mode. On October 9th, the "CCB Life" APP was opened in the whole province, integrating ten scenes including food, take-away, recharge, taxi, movie performance and payment, and providing financial services such as credit cards and wallets, providing new choices and new experiences for users' quality life.

It is understood that since the operation of the "CCB Life" platform, there have been more than 411,111 registered users and more than 2,111 settled merchants, and the construction of scenes with Jilin local characteristics, such as catering, supermarkets, travel, ice and snow, and automobile consumption, has achieved initial results. "CCB has brought real benefits and convenience to customers through this move, and also brought us more business." Chen Wenjie, financial director of Changchun Eurasia Commercial Chain, said at the launching ceremony of the "CCB Life" APP.

tap influential channel resources offline, select high-quality merchants, carry out channel scene marketing, and build a multi-scene and boundless financial ecosystem with food, clothing, housing, entertainment, which has now covered cities in the province, covering shopping, food, travel, entertainment and other fields. Since the beginning of this year, the branch has actively built a brand of Longka that is easy to use, wants to use, and loves to use. On the basis of the brand of "Longka Credit Card, Discount 666" of the Head Office, it has successively launched a series of heavy activities such as "Starting a Better Life", "Celebrating the New Year on the Spot", * * GOing to a Good Spring Festival ","Longka May Day Happy Go, and Multiple Discounts ".