1. Maximizing the profit of restaurant business 1: Special take-out

Restaurant owners have a skill of making pickles, which is very famous among relatives and friends, especially the pickled cucumber cooked by my mother, which is crisp and appetizing. Even people with a cold and fever will have a big appetite after taking a bite. From time to time, friends or relatives who come to visit will take a can when they leave, which shows its popularity.

Every autumn, I help my mother buy raw materials to make pickles, and make pickles for the whole family for one year. The cost of raw materials (cucumber, hot sauce, salt, sugar and vinegar) is only 211 yuan. If you sell this pickles in a restaurant, two or two bottles, and one bottle sells 3 yuan money, you can make a net profit in 1.5 yuan, and you can also sell it for 1,811 yuan a month, right? Besides, mom's pickles are not just this one.

2. Maximizing the profit of restaurant business 2: drinks

According to the recent investigation, it is not meals but drinks that can bring big profits in restaurants, which can be used as a good income-generating project. A red star Erguotou packed in twos sells for 2 yuan in general supermarkets, but it can be sold for 5 to 6 yuan in restaurants. A bottle of mineral water can be sold for less than 1 yuan in supermarkets and 3 yuan in restaurants. If it is wholesale, the profit margin will be even greater. Others, such as red wine, beer, fruit juice and carbonated drinks, all have a profit of 11%-21%.

China Catering Network reminds us that we should pay attention to two points, the first is the pricing problem, and the second is the variety of drinks. If the variety and pricing of drinks are not suitable for our target customers or major customer groups, then the wine recipients will not achieve a satisfactory situation.

If you want to open a fast food restaurant in the future, it is a cheaper and economical fast food restaurant, and the diners' drinking ability is limited. Under this condition, you should prepare all kinds of fruit juices and drinks with good quality and low price, and also prepare more popular beer and cheap tea with unlimited refills.

and that kind of high-grade liquor and high-grade foreign wine, which cost hundreds of dollars at a time, will not have consumers, and will only waste money and resources for themselves.

3. Maximize the profit of restaurant business. 3. Membership system

There are many restaurant membership cards in the card bag that everyone carries with him. These cards are discount cards given to him by the store in order to attract repeat customers after spending a certain amount in the store. Next time he goes to eat, he can get a 15% discount with this card, and the most affordable one can get a 21% discount. Other restaurants promise that customers can get a lower discount after spending a certain amount, or give points at the same time, and the points can be exchanged for gifts or vouchers.

this kind of card can attract repeat customers, and secondly, it can stimulate customers to spend more, because the higher the consumption amount, the higher the discount.

the real goal of membership system is to improve the loyalty of consumers. For the catering industry, the loyalty of consumers is what we usually call "repeat customers". However, all successful restaurants strive to provide customers with better dishes and better services, if there are no special circumstances, such as tourist attractions or restaurants near stations and airports. Most restaurants in other places rely on repeat customers to win red business.

If you open a fast food restaurant, it will definitely be in a residential area or an office area where the flow of people is relatively stable, and the customer base is relatively fixed, so the discount type is the best membership system. The reasons are as follows:

Shopkeepers can offer discounts with consumers' cards, while the points system needs to record customers' information specially, which is not suitable for general restaurants;

the more senior members are, the more loyal they are;

it can increase the probability of customers turning back;

when there are major promotional activities, members can be informed by SMS, but not too frequently, which will cause harassment;

discount membership cards also have some problems that need special attention. For example, discount cards are allowed to be used by people other than themselves, which can bring new consumers.

4. Maximize the profit of the restaurant business. 4. A special dish every day.

I remember that when I was in college, a brother in my dormitory would go to a small restaurant near the campus every Thursday to have a meatless meal. The reason is that this restaurant would offer a special dish every day, and the special dish launched on Thursday was just the brother's favorite chili pepper chicken. The discount given by the store is also very affordable. Usually, this dish costs 21 yuan, but it only costs 12 yuan on Thursday, and it is not reduced. So this brother goes to eat once every Thursday, asking for a bottle of beer and a bowl of rice, and he is satisfied. Sometimes he has to invite three or five friends to go together.

He decided to do the same in his future restaurants, and introduced a discounted dish every day, which was more affordable. Although it was a little loss, on the other hand, when customers who came for special dishes entered the store, they would definitely not just order a special dish, would they? Why don't you ask for some other dishes, so that you can level it? Besides, wouldn't it be better if a special dish could attract loyal fans like that roommate?

5. Maximize the profit of restaurant business. 5. Special dishes

Every successful restaurant attracts customers by its own unique specialty dishes or cuisines. Therefore, it is also a very important decision to choose special dishes as the signboard of the restaurant.

This special dish must be popular with Mu T Dream and have a good acceptance;

The dishes must be authentic. Of course, the prerequisite is to invite a chef to cook this dish.

this special dish is hard to eat in other stores, or has an exclusive recipe, which will not be easily copied and surpassed by competitors;

6. Maximize the profit of restaurant business 6. Optimize resources and reduce costs

As the saying goes, "what is saved is earned" and "the waste of management is the biggest waste". As a manager, if you can make overall plans at the source, integrate all aspects of resources, optimize and rationally allocate them, you can save costs for enterprises to a certain extent and even find new profit growth points.

For the small fast food restaurant to be opened, integrating and optimizing resources is nothing more than doing the following:

Accurately accounting the consumption of ingredients and materials to reduce waste;

reasonably arrange employees' tasks, boost employees' momentum and enthusiasm, and do their best;

Reasonable development of other projects to attract customers, such as renting the spare space outside the restaurant to a barbecue booth, indirectly attracting customers who eat barbecue to the store for consumption;

Make good relations with the surrounding shops and exchange needed goods. For example, the guest next door wants to eat so-and-so food, which happens to be available in your shop. If you have a good relationship with the other shopkeeper, the other party can help the guest order from you.