2. Prepare necessary investment funds. Usually, the franchise fee of each brand is fixed, and it will be fine-tuned according to the policy of the year at most. The cost of basic investment needs to be comprehensively considered in combination with the requirements of the brand and its own situation.
3. The location of the store must be based on the effective analysis of various commercial factors in the area where the store is located. Population structure and quantity, traffic conditions, regional per capita consumption capacity, etc. As for the size of the store, it depends on the amount of its own funds. After the site selection, the headquarters will send a special person to make an on-the-spot investigation and give a feasibility report. The lease contract can only be signed after the approval of the headquarters.
4, headquarters unified design, organized by the headquarters cooperation unit construction, headquarters for acceptance of its effect.
5. The training of store personnel shall be arranged by the headquarters in a unified way, and they can only take up their posts after passing the training.
6. The headquarters will arrange the purchase list of all kinds of equipment and facilities in the store, and the franchisees will bear the purchase expenses themselves; Raw materials need to be confirmed with headquarters and purchased locally.
7. Copy the direct store model, which can be slightly adjusted according to the site conditions after the written approval of the headquarters. Must implement the kitchen management norms, financial management norms and SOP formulated by the headquarters.
8. Make targeted marketing plans according to the site conditions.
Marketing strategy of opening a rice noodle shop
1, the product itself comes first
Whether it is the catering industry or other industries, we should put our products first. And the catering industry generally relies on word of mouth. The food is delicious and delicious, so naturally many customers and repeat customers will come into the store for consumption.
Fresh ingredients, unique taste, good quality and enough rice flour are the most basic respects for customers. Only when customers are satisfied with the food they like will they continue to choose meals.
2. Good and thoughtful service attitude
Storefronts should be clean and tidy to provide customers with a comfortable dining environment. Provide some tea service free of charge, conduct some small activities such as giving away drinks from time to time, grasp the consumption psychology, and customers naturally like to come to dinner.
Provide special services, change the ingredients appropriately according to the different tastes of different customers, and firmly grasp the taste buds and service experience of consumers. If the service is good, consumers will also help promote it.