business project investment ideas (brain passion collision, more advice)

1: Preface:

The project puts forward the development concept of "situational leisure shopping". With unique architectural design, leisure facilities, perfect business format layout, etc., the project has the functions of shopping, leisure, entertainment, food and other one-stop leisure shopping at the same time, and consumers' shopping and leisure are just like visiting the park. The project is only a stone's throw from the business circle. The project itself adopts advanced shopping park block layout, perfect passenger flow guidance system, spacious four main entrances and exits, superior parking system and air corridor guidance system. After the project is completed, it will form a new commercial core area in Putian. According to the special commercial positioning of this commercial project in the region, the development of investment promotion has also become one of the most important work contents in the process of this commercial project. However, due to the uncertain factors of investment promotion, the environmental premise of this project, and the targeted behaviors that may occur during the investment promotion, this report is only used for suggestion.

second: objective:

to build a MALL in this region, improve the regional business pattern and the integrity of regional business formats, strive to complete the tasks determined in the early and middle stages of investment promotion during the opening period, determine the intention of the main force and image stores to settle in, and ensure the smooth development of all-round investment promotion.

3. Thinking before launching the investment promotion plan:

1. The integration of the high-positioning MALL business philosophy with the current situation of the regional market:

The commercial center, which includes many specialty stores and shops and integrates shopping, leisure, entertainment and catering, has now become a business model sought after by many merchants and aroused the concern of many real estate developers on commercial projects. At present, many developers and merchants focus their business on this area, and the superior geographical position also brings business confidence to operators.

2. Timing of the implementation of the planned investment invitation:

In view of the current situation in this region, the positioning of many development projects tends to be a combination of high quality of commerce, residence, leisure and fashion. If we continue to wait for investment promotion, we may miss the opportunity of investment promotion.

3. Creating momentum for the development prospect of commercial projects will be conducive to attracting investment:

What every business is concerned about is the consumer's consumption views and attitudes. For the consumer places that have not yet formed, it is necessary to create outstanding quality of the projects, predict good business trends, publicize the concept of sustainable management, and start with the government's economic slogan. Local economy-regional economy-market economy-expected benefits, and staged business promotion will become a powerful weapon for attracting investment.

4. Carefully carry out investment promotion and target customers:

Clear positioning of target customers: according to their own commercial characteristics, find target customers, clearly understand the commercial radiation scope of the project itself, use composite propaganda means, attract investment first, stabilize the market in the combination of marketing, design and commercial professional resources, pay attention to business operation and have a long-term vision, and enhance the confidence of operators with the determination to open up the market and repay the society. Clearly understand the ideas and requirements of the main businesses.

5. Investment promotion environment should be supplemented by local shortage:

According to the basic constraints of regional economy, logistics environment, radiation population and radiation scope, the focus of investment promotion should not be separated from the region. In addition to the activities such as investment promotion of large retail enterprises carried out in the early stage.

6. How to avoid the difficulty of attracting high-level investment:

At present, commercial real estate is still in a young stage, and there are various problems in attracting high-level investment of most large-scale commercial real estate. The reason is nothing more than the problem of people flow, which has become the bottleneck of many commercial projects. Generally speaking, operators are concerned about the following issues in the project: first, the business philosophy of commercial projects; Second, the management concept of commercial projects; Three: the composition of the business format within the project; IV. Future development direction of the project; Five: the warm-up period required by the project; Whether there is a professional commercial project management team as the support of the project.

7. Possible investment problems:

Large retail enterprises at home and abroad, chain restaurants, financial facilities, etc. This kind of enterprise has a good reputation, high popularity and strong popularity. The joining of this kind of enterprise will undoubtedly play a better role in promoting the whole project. However, all such enterprises have relatively strict requirements on the choice and management of business premises, and also have high requirements on the planning and management of business premises.

8. Split property rights may:

The personal property rights of this project may also be one of the main factors that lead to difficulties in attracting investment, so the sales period is aimed at making a business entrustment agreement with investors. The commissioning time should be at least equal to the operating life of such large enterprises.

9. Work in the warm-up period:

The hot effect of the warm-up period of commercial projects will directly affect the commercial effect, radiation intensity, radiation crowd and other aspects after the operation of the whole project. How to effectively carry out preheating work has also become one of the contents of investment promotion.

3. Preparatory matters for investment promotion:

1. Investment promotion manual:

As a stepping stone to communicate with enterprises, the investment promotion manual should be concise, highlight the advantages and selling points of the project, publicize the image of the project and enhance the competitiveness of investment promotion.

2. Merchants DV (PPT):

Among the publicity means, the most visual publicity materials, through stereoscopic vision and language description of the project, can make the target customers have a deeper understanding and understanding of the project.

3. Management agreement and convention:

The management mode of p>MALL is also one of the most concerned issues for operators.

4. supporting documents of government departments:

as a large-scale commercial real estate project, it can be recognized, affirmed and partially supported by government departments, which can push the project to a higher platform. It can also play a good role in promoting the upcoming investment promotion work.

5. Project supporting plan:

Before entering the project, the operator will always consider many aspects. Such as: subject value, lease term, management convention, preferential policies, opening time, etc.

6. Targeted policies:

Due to the special geographical location of the top management of the project, relevant preferential policies and how to support them in the early stage should be targeted.

4. Investment process plan:

1. Determine the intention of main stores and image stores to settle in:

Whether the investment process of a project is satisfactory or not depends to a great extent on the intention of main stores and image stores to settle in, such as Metro, Yonghui, Wal-Mart, etc. With the joining of main stores, large chain retail enterprises at home and abroad can strengthen the confidence of small businesses and small business households in project management.

2. Investment promotion information conference:

the first stage; Initial paving: hold a high-quality project symposium for large retail enterprises and domestic and foreign chain catering industries, and convey the outstanding advantages, sustainable operation and management concept of this project to the target enterprises through the symposium, and strive to achieve practical results through the symposium.

the second stage; All-round investment invitation: A high-quality project can better stimulate the determination of small and medium-sized operators to operate the project by using the investment invitation mode of the symposium and signing an intention agreement with large enterprises at the symposium.

3. Media publicity and cooperation:

Stage 1: In order to attract investment from domestic and foreign large-scale retail enterprises and domestic and foreign chain catering industries, we should publicize the geographical location of the project, overall advantages of the project, sustainable management of the project, entrusting professional team management, and committing to the budget of preheating operation expenses of the project, and so on. We can choose hard and wide ways such as newspapers and outdoor.

the second stage: enter the comprehensive investment invitation period, conduct high-profile publicity, build momentum for the enterprises that have agreed to settle in, and increase project publicity. It can strengthen the determination of small and medium-sized enterprises to settle in.

5. time plan for investment promotion:

in order to make the project enter the investment promotion stage to the maximum extent, the first thing to be determined is the intention of large retail enterprises, restaurants, banks and other supporting facilities to settle in. However, due to the imperfect supporting materials for investment promotion, this plan is only for reference.

1. Data mining, screening and storage in the early stage of investment promotion.

as a regional large-scale old city reconstruction project, it is the first aircraft carrier in the region. Only by grasping the initiative of attracting investment can we achieve the goal of high quality. In the process of attracting investment, in order to save time and resources as much as possible, enterprises with no grade and small scale should be excluded in advance in the collation of information.

2. Initial contact

When the investment promotion enters the actual combat stage, we must show our professional level and rigorous attitude, because before the target customers decide to settle in, they will ask questions about the project, such as logistics conditions, management methods, preferential policies, opening time, etc., as a reference for market evaluation and settlement.

3. Targeted contact

Among the target customers, there may be operators who operate together with the management and share the benefits. We must fully grasp their respective interest stores and reach the maximum cooperation mode between the two sides to ensure the smooth determination of the intention of such large enterprises to settle in.

4. All-round investment promotion

After determining the intention of the main stores and image stores to settle in, we can start to implement the all-round investment promotion work of the project, with the enterprise brand and the effect of settling in as the investment promotion goal, and the goal of making a living and prosperous shopping mall. Reject the participation of enterprises without grades and scale.