The gradual depletion of the demographic flow dividend has caused the development of the catering industry to begin to transform from an incremental market to a stock market. Through the refined operation to realize the competition for the stock of users will inevitably become a new trend for catering enterprises to seek development. At the same time, along with the concept of consumer upgrading, consumers pay more and more attention to the quality and experience of products and services, and even do not begrudge the payment of merchants to obtain the characteristics of the services provided.

Thus, paid membership has gradually become the mainstream of the membership economy. Distinguished from its original ordinary members and stored-value members, Xibei Joy Club VIP members can enjoy three major privileges at the same time: store privileges, selection privileges (Xibei Mall) and service privileges. Among them, in addition to the regular store consumption discounts and points accumulation qualification, Xibei Joy Club VIP members also enjoy offline activities "parent-child oat noodle activities" "parent-child private dishes" priority registration rights, Xibei experience officer registration rights, selection mall member price, Free participation in the Joy Club book club and other rights and interests.

Paid membership operation strategy for member retention and value mining, and Dianping micro-life membership management system operation concept coincides. The DotCom micro-life comes with a membership level management function, which can help merchants to efficiently screen and value mining of member groups, and carry out accurate marketing for different levels of members in line with their consumption needs, so as to realize the depth of the connection and interaction between customers and merchants, and the VIP members of the Xibei Joy Club mentioned above are the actual application of DotCom micro-life's membership level management function.