1, NPS net recommended value, is one of the important tools to evaluate brand or company customer loyalty, and can be scored from 0 to 10. Those who give a score of 9 or 10 are regarded as "recommenders", those with a score of 0-6 are regarded as "critics" and those with a score of 7-8 are classified as "neutrals". The net recommendation value can get a quantified score by calculating the ratio of "recommender" to critic.
2.CES customer effort score, which is a measuring tool to measure the effort required for customer experience (especially digital channels such as websites or applications). The CES scale usually ranges from 1 to 7, where 1 means "very easy" and 7 means "very difficult".
3.CSAT customer satisfaction score, which is an index to measure customer satisfaction with products or services. CSAT is usually between 1 and 5, 1 is the least satisfactory, and 5 is the most satisfactory.
4. public opinion monitoring: We can monitor and analyze social media, forums, comment areas and other scenes, collect relevant content, classify and evaluate through emotional analysis and other technical means, and finally get the evaluation results of word of mouth.