Everyone has their own experience before doing self-media. At this time, we should learn to use the potential of the industry, what is the hot spot of this industry and what is the value of this industry. If it can represent an industry, it is top traffic. For example, if you are from Tencent and Peking University, you can use the momentum of the school to endorse yourself.
When hot spots happen, both sides are menacing, which is a huge potential energy. At this time, it is necessary to understand the situation and decide to participate in the battlefield from an angle. After a battle, you will definitely get a lot of traffic. Everyone has his favorite people, books or movies, which can help him publicize his favorite authority. If we can interact with each other, it will be even more powerful.
Borrow the power of fans
When there are enough fans and their needs are clear, you can study them according to their needs, and then publish them to form your own potential energy. No matter what you do, your own deep accumulation is king. Only by becoming an expert in a certain field can you form your own brand and realize that when your ability is strong enough, you are potential energy.
If you want to get free traffic, hard work is king. Such traffic, efforts are king, lay a good foundation and operate your own flat traffic. Now the traffic is more and more expensive, and the traffic is more and more difficult to get. For individuals, if you can't find a way to get free traffic, you can't do it anymore.