Because stars also want to make money, who has a problem with money? It doesn't mean that stars who make a lot of money in filming won't make money in other ways. Many stars have opened restaurants and hotels, so I think it is understandable for Zhao Wei to sell red wine, because she has her own winery, which is also a big winery abroad.

Why can't she bring her own wine to China? She can't drink that much by herself, so she can let more people know about her products through live broadcast. Nowadays, the development speed of the Internet is really fast. Many things will be very popular as long as they are publicized online, and the benefits are much more than those of physical stores.

In addition to the considerable income, live selling Meng no longer needs the high value of the anchor, but instead has high requirements for language expression, performance and interactive ability. These skills are exactly what "famous mouth" and "actor" want.

After 90 s and 00 s, it has become the core group of the mobile shopping industry, accounting for more than 40%. They have a strong desire to shop and are easily influenced by consumption orientation, resulting in impulsive consumption. It can be seen that consumers in the sinking market are particularly dependent on opinion leaders.

On the one hand, consumers can save a lot of time and cost by relying on opinion leaders. On the other hand, the immediacy of live broadcast will also promote the audience's herd mentality. Stars show the value of products in the shortest time, and it is easier to stimulate the desire to buy.

With the change of consumers' consumption pattern, some head catering enterprises have aimed at the new market trend and launched products suitable for "getting goods" channels. Dalongyi and Haidilao started self-heating hot pots one after another, and quickly popularized them by using the network celebrity and star effect.

Self-heating hot pot sprouted in 20 15, rose in 20 16, and developed at a high speed in 20 17, with a sales of 4 million boxes a year. I have to admit that the iterative development of media technology has made the catering and retail industry and media people have strong adaptability. Driven by media technology, the catering retail industry is also constantly transforming.

Hundreds of formats are changing too fast in the internet tide, and the changes of media technology are slowly adapting to the catering retail industry in harmony, sinking in development and diversification, which is both an opportunity and a challenge for the catering industry. So stars also want to seize this opportunity to make a fortune, which is not wrong.