I think many people are deeply impressed by the advertisement of coconut palm juice, which can be called a mudslide in the advertising industry and insists on local packaging for ten years. Nowadays, with the rise of the live broadcast industry, they have also entered the live broadcast industry and started a new round of advertising marketing. Coconut juice, which does not take the usual way, has not chosen the traditional way of delivery, nor imitated the way chosen by the East, but has formed its own style. They selected four beautiful women with the highest ratings for on-site publicity and danced to attract the audience's attention. Such a bold live broadcast with goods obviously went wrong, and the live broadcast was officially closed not long after. After paying the fine, the coconut tree came again. Both sides come and go, and keep repeating.

What impressed me more was that the audience of Coconut Tree Group was about 330,000, but the sales volume was only 1000 to 2,000, which was a big gap. Many viewers are watching the excitement and rarely buy it. Therefore, the effect of this live broadcast with goods is really quite general, because the purpose of selling goods has not been achieved, and even if there are more people, there is no way to make up for this defect.

Personally, I think it is a disaster for coconut trees to be an old brand. In fact, there is little difference between joining or not joining the live broadcast trend. Because its reputation has long been deeply rooted in people's hearts, everyone buys it for taste. But I have to say that the marketing ideas of coconut trees have always been top-notch, although every time? Against the wind At the risk of being warned, but the marketing is really successful. Even this live broadcast with goods is controversial, but the overall effect has been achieved, because black and red are also red, so there is little difference.

But on the whole, I still think that coconut trees should be cautious and honest, otherwise they will be punished by relevant departments sooner or later because of the marketing of Bo eyeball. After all, I have been warned many times, but it doesn't seem to work. However, the local flavor can persist, because this is its style.