1. The psychology of seeking novelty

Taste buds are a sensitive location for human pleasure. Although human eating is based on hunger, even if it is because of hunger, food must enter the stomach after passing through the taste buds, so the taste of dishes is very sensitive! At present, our living standard has been greatly improved, and diet is no longer because of hunger, but also for the enjoyment of taste buds, so we like to experience different dishes with different tastes. Usually, the dishes eaten in this meal will never be ordered in the next meal, and even those eaten in this restaurant at noon will never be eaten here for dinner unless there are other special circumstances!

The novelty psychology leads customers to be interested in some new and exotic restaurants. From this, we find that the freshness and variety of dishes are a key point to attract customers, and even the novelty and heterogeneity of the environment are places where customers dare to be interested. This has led many stores to make a fuss about these two aspects, namely, the innovation of dishes and the difference of environment, but these two points are obviously not enough!

2, herd mentality

We usually have this phenomenon. When you enter a restaurant and find that there are no guests or few guests, you will doubt the quality of the food and service in this restaurant, and then you will feel uncomfortable in the dining process; On the contrary, if it is a restaurant where people are crowded and even customers are waiting in line outside the door, we will believe that the food in this restaurant must be delicious and the service will naturally be better, otherwise not so many people will be willing to wait in line.