hungry? what is the size of banner in the first picture?

signboard size: 1125*432

poster size: 686*176

Note The above dimensions can be enlarged in equal proportion. Hungry? What's in the advertising copy for the World Cup?

The World Cup has been going on for nearly half a month. As a copywriter, this enthusiasm seems to be like missing the whole world! At a time when all kinds of brands are struggling with "shooting" and "not shooting",

Hungry

came up with a set of posters of "Hungry Dictionary", which is simply the gospel of bandwagon fan. Let's take a concrete look at how to explain the World Cup with the hungry goods dictionary:

1. World Cup

The world food-eating large-scale supper party every four years

The whole people are caught in a carnival. Buff is upside down day and night

2. Offside

A foul action

The act of stealing food before the supper is eaten

For example, the defender is preempted to attack

3. It will be delivered to you at the right time

4. Stop the ball in the chest

After eating chicken breast, the chest will suddenly be full of strength

You can stop the football on your body

5.442 formation

Four meats, four vegetables and two desserts

The most balanced way of nutrition

It is also a balanced formation of offense and defense on the court

6. Big Four Happiness < Tactics

Ordering other delicacies to fill the vacancy

It's like asking players to fill the vacancy

8. Jumping into the Dragon Gate

Top offensive skills

This move can catch you by surprise

9. butterfingers

Braised pig's hands in butter with Chinese and Western dishes

After eating, both hands are covered with oil

Everything in your hand slips away, including the ball

11. > From this set of posters, we can see that Hungry skillfully combines the brand elements with the technical terms of the World Cup, which also hides a formula: Hungry Goods Dictionary = World Cup Technical Terms+Hungry Brand Elements +

World Cup Football Match

. Is it reasonable? It not only explains the technical terms vividly and interestingly, but also gradually improves the influence of the brand. Combine the brand elements with the elements of the hot spot, I believe you can also make an explosive copy!

Ye Xiaoyu, author of "New Media Copywriting and Communication", WeChat WeChat official account: How to set the background picture when Ye Xiaoyu is hungry (talkto521)

Click

the background wall

and then choose to change the background picture from the photo album.

"

Hungry

" is a local life platform founded in 2118, mainly engaged in online take-out,

new retail

, instant delivery and catering supply chain. Founded in 2112, Hungry took "Everything for 31 min" as its mission, and devoted itself to building a local life service platform with science and technology, which promoted the digitalization process of the catering industry in China, and cultivated take-out into the third regular way of eating for China people after cooking and eating in class.

software introduction

"Hungry" is a professional catering O2O platform in China, developed and operated by ladas Network Technology (Shanghai) Co., Ltd., as a digital leader in the catering industry in China.

"Hungry" adheres to the belief of passion, extreme and innovation, and takes the mission of establishing a comprehensive and perfect digital catering

ecosystem

to provide users with the ultimate experience of convenient service, provide integrated operation solutions for restaurants and promote the digital development process of the whole catering industry.

On April 21th, 2117, major online ordering platforms such as

Meituan

Dianping,

Baidu Takeaway

and Home Food Party spontaneously formed an online ordering platform industry self-regulatory alliance with the support and guidance of Beijing Food and Drug Administration.