for the post-81s-91s generation. Like some entertainment and business places, it is more profitable. Such as internet cafes, video games, KTV, etc. The following are the matters that should be paid attention to when choosing a store address. Choosing a store address correctly is the first condition for opening a store to make money. If a shop with a good business project chooses the wrong location, it will affect the business at a small scale and may lead to "closing down" at a large scale. Scientific site selection will give you the advantage of "geographical location" and make your business prosperous. Choosing a good location based on popularity is not absolute, but it has many characteristics, such as large population mobility and convenient transportation. Therefore, the following factors must be considered when choosing a good location: 1. People flow: the number and proportion of people who come and go on weekdays, holidays, days and nights; 2. Traffic volume: the traffic volume between automobiles and motorcycles; 3. Transportation: means of transportation that may increase or decrease at present and in the future; 4. Road width and parking problems; 5. Regional characteristics: competitive shops, complementary shops, financial institutions, cultural, educational and leisure facilities, etc.; 6. Population survey: population and consumption habits in this area; 7. Business circle survey: the scope, rent and price of major and minor business circles. According to the popularity, there are two kinds of opening a shop: one is in a busy street and the other is in a residential new village. Because the former is a neighbor with a big store, the product characteristics are more important, so we should find something that the big store doesn't have. To run such a small shop, we must do a thorough job in the market. A small shop opened in a downtown area may wish to operate goods that cater to the tastes of young people, because young people like shopping best. On the contrary, small shops dealing in articles for the elderly should be opened in residential areas, which are the activities of the elderly, and it is of course welcome for them to buy them nearby. As a variety of real estate investment, buying shops based on location selection has the dual characteristics of both renting and self-operation, which has long attracted investors' attention. However, not just buying a shop can make money, and the choice of shops is very particular. Investment shops pay attention to lots, and there are generally three types of shops: the first type is a mature central business circle; The second category is the formed business circle, which is mostly adjacent to large residential areas or employment centers, and can attract a large number of employed people's business office buildings or economic development zones; The third category is the interior of residential quarters. Investing in shops in the mature central business circle requires a large amount of investment, and the nature and development degree of different business circles will directly affect the operating efficiency of shops and the rent of venues. The operation of this kind of shop first borrows the popularity of the whole business circle close at hand, and then has a fixed flow of people to ensure that it can "enjoy the cool under the big tree" and it takes no effort to get it. Generally speaking, the employment center provides a demand market for residential areas, and residential areas provide sufficient labor for employment centers. The rise of shops will start the second prosperity of housing and employment, especially the quality and price of new buildings will be significantly improved, which in turn will make the value-added of shops more considerable. If you invest in shops in the community, you need to be more cautious. On the one hand, the flow of people is limited; On the other hand, residents' consumption in the community is only for convenience, and it is difficult to have sustained and large-scale consumption. Shops in residential areas suitable for investment, preferably in large-scale or open residential areas, with spacious block roads, shops at main entrances and exits of residential areas, street corners and other locations are the best targets for investment. According to the business needs, we should choose the address according to the business content. Different types of goods sold in stores have different requirements for store locations. Some shops are required to be opened in places with large traffic, such as clothing stores and small supermarkets; However, some stores are suitable to be opened in remote and quiet places, such as health care products stores and service centers for the elderly. Second, we should choose lots that spontaneously form a certain type of market. In the long-term operation, a street will spontaneously form a "centralized market" for selling certain commodities, and people will naturally think of this street when they think of buying a certain commodity. Third, choose a storefront with advertising space. Some storefronts have no independent facade, so they naturally lose their independent advertising space in front of the store, which also makes you lose the space to play marketing wisdom in front of the store. Fourth, we must have a sense of "borrowing light". That is, open the store near a famous chain store or a strong brand store, or even next to it. For example, if you want to deal in food, then you should open your shop around McDonald's and KFC. Because these famous foreign fast foods have done a lot of detailed market research before choosing the store site, opening a store next to them can not only save time and energy in inspecting the venue, but also "pick up" some customers with their brand effect.

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