Since its release in 2111, WeChat has become an indispensable lifestyle for everyone. At present, the combined monthly active customers of WeChat and WeChat have reached more than 1.2 billion, and the daily activities of friends circle have reached more than 751 million. WeChat also covers more than 21 million high-quality WeChat official account and more than 11 million small program users. These data are the traffic basis for advertisers to put in and click. In addition, in addition to covering a large number of users, WeChat can provide closed-loop solutions such as WeChat official account attention, card coupon issuance, and small programs to help customers realize their promotion needs. Secondly, it can effectively reach target customers through intelligent targeting functions. The WeChat platform also has perfect and visual effect evaluation data to help advertisers analyze the delivery situation. What are the advertising forms and promotion landing pages of WeChat friends circle? The location of the advertisement in the circle of friends is the first time to open the circle of friends. In the fifth position of the circle of friends, its style is similar to the original content sent by friends. If you don't pay attention to the word "advertisement" in the upper right corner, it is difficult to judge that he is an advertisement in a circle of friends. This kind of advertisement is displayed in a form that does not disturb friends, which makes netizens not disgusted, easier to accept and recognized by many businesses. There are three kinds of advertising forms in the circle of friends: regular series, card series and full-width series. The most commonly used advertising forms in the circle of friends are regular advertisements and card advertisements. Today, I will focus on explaining these two kinds of advertising forms for you. 1. Regular series: support single picture, multi-picture or video, multi-style display, similar to the dynamic form of friends in the circle of friends, flexible and free combination of outer materials, copywriting and links to meet different creative needs. The main contents include the following points: (1) Advertising avatar and nickname: users can click on the advertising avatar &; Nicknames enter the advertiser's WeChat official account page or search the brand homepage. (2) advertising copy: advertising copy should be concise, generous and easy to understand, with no more than 31 characters and no more than 4 lines. (3) advertising pictures/videos: advertising pictures support 1/3/4/6 pictures, multiple pictures can enter native pages, and multiple pictures can jump to different applets respectively. Video supports both horizontal and vertical versions, and the video duration is less than 5-91 seconds. (4) Text chain action button: guide users to visit the promotion page. (5) Store logo (which can be displayed in wired stores): Click to jump to the store details page, which can pull up the functions of map navigation and one-button dialing, and support a single advertisement and multiple stores (up to 111). (6) Social interaction of users: users can praise, comment and discuss advertisements, so that users can "participate" in advertisements with more friends. 2, card series: a variety of components can be freely combined to enhance the flexibility of advertising and accurately attract interested users. There are five main differences from regular advertisements, and everything else is the same: (1) Countdown component: it supports setting the time from the start of the activity to the end of the activity, and displaying the countdown time on the outer layer of the advertisement. (2) carousel copywriting: the number of copywriting articles supports at most 5 sentences and at least 2 sentences, and each copywriting is less than 16 words. (3) Action button: different action buttons can be selected for different copywriters. (4) Label information: user-defined copy/icon labels are supported, with a maximum of three labels and no more than 16 words. (5) Selling point map: supports editing selling point titles and descriptions, and the number of words cannot exceed 11. 3. Full-frame series: The larger visual size is adopted to help advertisers tell brand stories and bring better immersive experience to users. The promotion target only supports brand activities for the time being. The full-frame series has seven advertising forms: full-frame, panoramic, sliding, long-press, carousel, shaking and IP card advertising. The cooperation threshold is 1 million, 3 million and 5 million for a single launch. I won't elaborate here. The advertising forms of the full-page series are as follows: 9 forms are supported by the promotion of landing page objectives: brand promotion activities: customers who need brand and event exposure use them more. Promote WeChat official account: WeChat official account plus V certification has more credibility, increases the stickiness of fans, and builds the company's private domain traffic pool. Support the promotion of subscription number and service number. Application promotion: For customers who need to download, for example, to promote a new APP, it is required to install certain data and support Android or ios mobile applications. Distribute coupons: promote merchants' coupons and use them for store celebrations and activity nodes. Promotion of stores: for some chain education, catering and other institutions to promote stores. Collect sales leads: customers with effective requirements can collect the form of intended customers online to realize secondary sales. Promote products: support online shopping malls, commodity sales, small programs, etc., for the purpose of online sales. Promote small games: support the promotion of WeChat small games. Promote video number: support the promotion of video number plus attention, live broadcast reservation and live broadcast of video number. What are the directional functions of the circle of friends? We have learned about the advertising form and promotion goal of WeChat friends circle, and how to achieve the accurate reach of advertising next is what advertisers want to know most, because friends circle advertising is an information flow advertisement that is actively pushed, and we can achieve it through targeted ability! The orientation ability of WeChat friends circle includes: basic orientation, geographical LBS orientation, interest behavior orientation, re-marketing/excluding marketing, and customized crowd package orientation. We know in detail through the following picture: friends circle advertising, friends circle advertising fees, how to charge friends circle advertising? There are two charging modes for placing WeChat friends circle advertisements through MP: contract purchase and bidding purchase. 1, contract purchase: priority! Schedule is scheduled 1-28 days in advance, and CPM is implemented at the publication price. The publication price varies in different cities, and it is open to all cities. The total budget for a single advertisement is 51,111, and the price varies according to the advertiser's outer display. It is suitable for graphic advertisements and video advertisements.