"Several measures" covers 26 measures in five areas, such as shopping in Dongguan, living in Dongguan, traveling in Dongguan, traveling in Dongguan, and safeguards, with specific details as follows:
One of them is to carry out the "shopping in Dongguan" activities to create a distinctive consumer brand. Mainly for the release of residents' consumption potential, boosting residents' confidence in consumption, including 10 measures: First, expand the use of electronic consumption vouchers. First, expanding the use of e-consumption vouchers to include home furnishings, education and training, culture and tourism, entertainment and agricultural products. Arrangements have been made for 200 million yuan to issue consumption vouchers. Second, expanding electronic information consumption. Arranged for 60 million yuan to subsidize the purchase of electronic products by consumers at 15% of the sales price after the event, with a cumulative maximum subsidy of 2,000 yuan per person. The third is to carry out centralized promotional activities for commodities. Arranging 20 million yuan to subsidize 10% of the sales price of eligible commodities purchased by consumers in centralized promotional activities, with a maximum subsidy of 1,000 yuan per person. The fourth is to carry out "prize invoice" activities. Arranging 10 million yuan of financial funds, around retail, catering, culture, tourism, accommodation, sports and other areas, to carry out "prize invoice" activities. Fifth, support key enterprises to grow bigger and stronger. For the first time in 2022, wholesale, retail, accommodation, catering enterprises and individual households included in the statistical list above the quota will be given a one-time maximum of 50,000 yuan and 30,000 yuan incentives respectively; and for a certain scale of wholesale and retail, accommodation and catering enterprises with an annual growth rate of more than 8%, they will be given a maximum of 1 million yuan incentives. Sixth, to enhance consumption in the business district. Construct a number of high-quality consumption carriers and cultivate a number of key pedestrian streets. Seventh, expanding the first store economy. The first store of the newly introduced brand will be rewarded with a maximum of 1 million yuan, and no less than 30 first stores will be set up throughout the year. Eight is to light up night consumption. The development of night-time economy, cultivate night consumption cluster. Nine is to promote the upgrading of farmers' markets. Promote supermarket-type, standardized farmers market renovation and upgrading, renovation and acceptance of the subtypes of subsidies, subsidy standards up to 700 yuan / square meter, the amount does not exceed 30% of the actual investment. Ten is to cultivate and grow live e-commerce. The introduction of policies to support Dongguan City, manufacturing enterprises to apply the live mode of selling products, to support the construction of e-commerce live base.
Two, carry out "live in Dongguan" activities to promote the steady and healthy development of the real estate market. The main increase in the supply of guaranteed rental housing, support for improved housing demand, support for reasonable housing credit demand, to meet the housing needs of the masses, and promote the healthy development of housing consumption.
Three, the "Happy Dongguan" campaign to promote automobile consumption. The main focus is on expanding automobile consumption and improving the transportation experience, including five working measures: First, encourage automobile consumption. We will implement the Provincial Automobile Trade-in Special Action and the Provincial New Energy Vehicle Purchase Subsidy Activity to promote automobile replacement. The second is to promote the facilitation of car purchase. New motor vehicle registration service stations have been added in qualified automobile sales enterprises. Third, promoting used car trading. Used car dealership corporations selling used cars they have acquired will be subject to a reduced VAT rate of 0.5%. Fourth, improve the charging infrastructure construction layout. New centralized charging stations will be built in large public **** parking lots, superstores, logistics parks and other areas, and no fewer than 2,000 new charging piles will be built throughout the year. Fifth, to enhance the public's transportation experience. Continuing to promote 116 traffic congestion node management, the implementation of road "micro-change micro-innovation".
Four, carry out the "fun tour of Dongguan" activities, to create a unique cultural tourism brand. Mainly for culture and tourism consumption of new needs, new forms, to promote the quality and expansion of the culture and tourism industry, including five work measures: First, revitalize the culture and tourism consumption. Arrange 10 million yuan to carry out various forms of cultural tourism and sports to promote consumption activities. The second is to build Dongguan culture and tourism brand. To do a good job of Comic Expo and other series of activities, and continue to build the "trend of Dongguan - Eco-Camping Festival" "Basketball Culture Festival" "China - Dongguan Musical Theatre Festival" and other Dongguan characteristics of the cultural and sports brands. Thirdly, we will create boutique industrial tourism routes. Around the core area of the seven traditional industrial clusters, the introduction of industrial tourism routes, encourage schools, various groups and other organizations to participate in industrial tourism and product factory price direct sales and other activities. Fourth, the development of rural tourism consumption. Development of rural tourism resources, encourage the introduction of rural tourism "food, accommodation, travel, shopping and entertainment" or "one-day tour" line consumption packages and a series of online and offline special consumer products. Fifth, play the role of trade unions to help consumption. Encourage trade unions at all levels to organize workers to watch movies, cultural and artistic performances and sports competitions, and encourage the use of employee welfare funds to organize model workers, employees to carry out retreats, reunions and other activities.
Fifth, improve the safeguard measures, and promote a stable rebound in consumption. Mainly for the strengthening of consumer credit support, the implementation of the standing epidemic prevention and control needs, including 3 working measures: First, strengthen consumer credit support. Encourage financial institutions to strengthen support for key consumption areas, and innovate to provide consumer loan products and online loan services. In-depth promotion of the cloud flash will be mobile payment project for the convenience of the people, the depth of the city and town into the "Tesco" to promote consumption activities. Second, actively promote the application of high-tech anti-epidemic products. To actively promote the application of scientific and technological anti-epidemic products units and enterprises to give appropriate financial subsidies. Third, the solid anti-epidemic protection. Put forward the strict implementation of the normalization of epidemic prevention and control measures required.