Looks are natural, but health, temperament and other factors can be cultivated later. For the chef, every day in the kitchen to complete high-intensity work, without a good body is unable to eat. The image of the chef indirectly reflects whether what he does is a good work or not, and no one will be interested in the dishes of a chef who doesn't fix his face.

The chef is also a profession that relies on his craft. For a chef, the most basic ability has to be culinary skills. Cooking is the foundation of the body, cooking is not good, fried food no one to eat, and then the glorious chef is also a false name, not to mention the image of the chef. Now is an information explosion in the era of chefs can be contacted through a variety of channels about cooking, catering information. But the online information is complicated, muddy, it is easy to let people submerged in the sea of information and can not find the focus, and fragmented knowledge is not conducive to the chef to establish their own knowledge system. In contrast, the purchase of cookbooks is a lot of chefs in the enhancement of self-image will do an investment.