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How to evaluate the establishment of Shanghai Disneyland?
Disney, these three words can always arouse a pool of spring water. After the website of the National Development and Reform Commission announced that "Shanghai Disneyland Project was approved", another round of speculation and verification began.

1 16 hectares, this figure is far from the world's largest Disneyland that everyone imagined before and the known demolition area of Chuansha in Shanghai.

More importantly, all previous predictions about the significance of Disney's economic pull and Shanghai's economic transformation were based on the expected huge volume of Shanghai Disneyland project.

Earlier, Xinhua News Agency reported that the planned development area of the first phase of Shanghai Disneyland theme park and its supporting facilities is about 4 square kilometers, and the theme park area covering an area of about 1 square kilometer will be the main core area, supplemented by green water, transportation facilities, commercial catering, hotel accommodation and other service facilities, with an investment scale of about 25 billion yuan. The first phase of the development and construction project is planned to be completed within five to six years.

According to the announcement of land requisition issued by the website of Shanghai Planning and Land Resources on September 4th this year, the Shanghai Municipal People's Government approved the expropriation of collective land for the A- 1 plot land reserve project of Chuansha New Town with the approval of "Tu [2009] No.480". The scope of this land acquisition is 02, the construction unit of Bueno project in the east and south (that is, the construction land of No.23 project), starting from A2 expressway in the west and reaching A 1 expressway in the north. A- 1 The total land acquisition of the plot is nearly 4.09 million square meters.

Yesterday, the relevant person in charge of Chuansha Functional Zone in Pudong New Area of Shanghai told CBN reporter that preparations are still being made for the official relocation of Disney land. The main work is the handling of preliminary procedures, such as demolition permit and land evaluation, and some procedures have been completed. He said that he had not heard of any change in the scope of land acquisition.

However, the above-mentioned people declined to comment on whether the reduction of the Shanghai Disneyland project to 1 16 hectares will affect the further development of Chuansha. "The crux of the matter is what 1 16 hectares stands for, whether the Disney project will end here, or whether there will be two or three phases of rolling development, so we can't arbitrarily assert what the result will be." The person said.

In 20001year, Yang Zhouyi, secretary general of Pudong Development and Reform Research Institute, made a special trip to Orlando, USA with several people from Pudong Economic and Trade Bureau to inspect Disney World there. He told reporters that the conclusion reached at that time was that the Disney project could not be made into miniature or pocket size.

It must be big, so that tourists can enjoy themselves and form economies of scale.

With the help of Disney World, which covers an area of over 65,438+000 square kilometers, Orlando has rapidly transformed from an agricultural county producing citrus into an important tourist city. Of the employed population in the city, 80% directly or indirectly serve Disney World.

Yang Zhouyi believes that the 1 16 hectares announced by the National Development and Reform Commission may only be the area approved in the first phase, and there should be two or three phases.

In addition, He Jianmin, director of the Tourism Management Department of the School of International Business Administration, Shanghai University of Finance and Economics, who participated in the evaluation of the Shanghai Disneyland project, revealed in an interview with CBN reporter yesterday that the two partners had hoped to build Shanghai Disneyland into one of the largest theme parks in the world, not just such a small area as announced now. Many times, people have different views and understandings on the function and building area of the park, so it is impossible to simply compare 1 16 hectares with other theme parks.

Project introduction:

Lianggang Decoration City is located on Nanliu Highway in Pudong, with Disneyland under construction on the left and Shanghai Wildlife Park one kilometer on the right. In addition, the villa under construction belongs to the new town area of huinan town, the central area of Pudong, so it is named because the project is close to the port and pier.

The main force is to build a super-large decorative building materials wholesale base in East China, with unprecedented scale, low unit price and good location. Shops along the street have independent property rights. The total area of the project is 1 1,000 mu, with a total construction area of 650,000 square meters and a total investment of 6543.8+0.37 billion.

Project advantages:

1, independent property right, along the street, Wangpu! ! Room rate 65%! !

2. Average price 15000~ square meters! The area is between 45-70, with a down payment of 50%, unlimited loans and purchases.

3. The developer rents for 8 years, and the rate of return is 52% (and it is returned in one lump sum, deducting the house price).

4. The rail transit line 1 1 directly bypasses the field! !

5, Disney is separated by a river, and the safari park is close at hand! !

6. It is a government-supported project, a super-large building materials wholesale base in East China and the largest decorative building materials market in Shanghai!

7. Since the specific construction location of the Disney project was determined, the land price in this area has risen sharply, and developers are frantically enclosure. Now identify 3-4 villas to be developed.

Overview of real estate:

The largest building materials market in East China, TOTO, MOON, Haier, Sakura and many other well-known brands at home and abroad have already settled in. Under the premise of the promulgation of Article 8, Shanghai has also implemented policies such as restricting purchases, restricting loans and levying property taxes. The prospect of Shanghai's real estate market is quite bumpy. Under such market conditions, investing in shops has become a new trend.

Regional value:

The regional value and huge appreciation space of the two major port decoration cities have been widely recognized by the market. Nanhui merged into Pudong, and the "port center" and "financial center" promoted each other. At the same time, Nanhui will also enjoy more national preferential policies, and its development potential is immeasurable. The final location of Disneyland is like a catalyst, which makes Nanhui the focus of Shanghai and attracts much attention. Its value lies not only in the interests of the project itself, but also in the driving influence on the surrounding construction and the huge flow of people, logistics and business opportunities introduced.