first, product sales

group buying websites can cooperate with merchants to help brands sell products and get rebates for product sales, which is a relatively basic traditional profit-making method in group buying websites. Individual excellent group buying websites can also bring a lot of profits by cooperating with third-party e-commerce enterprises.

Second, the advertising fee is profitable

Because group buying websites are generally local, their advertising accuracy is close to classified information, so they can attract many businesses to put in advertisements. For this kind of advertising platform with strong accuracy and lower price than classified information advertising, most merchants are still willing to accept it. Of course, advertising profit should be based on the premise that the group buying website already has a certain amount of traffic.

Third, merchant service fees

Group buying websites can also promote new products for merchants by holding new product promotion activities for trademarks, and form long-term cooperative relations with merchants to collect promotion fees from merchants. In addition, it can also provide additional services such as user survey and satisfaction survey to improve service quality. At present, many group buying websites offer these services.

Fourth, transaction commission

This profit mode can be said to be the basic profit mode of group buying websites. The basic function of a group buying website is to act as an intermediate platform between merchants and consumers. By cooperating with merchants, a group buying activity is launched. When it is over, the merchants will pay dividends to the group buying website from the profits of the products sold. At the same time, it is also a way to improve the popularity of the website.

5. Franchise authorization fee

In the network, many group buying websites want to use the direct selling mode to improve the sales volume and profitability of products, so they must constantly expand the market scale. For example, general group buying websites will set up sub-stations in different cities, just to expand the market, but such calls mean that a lot of manpower and material resources must be paid to maintain them. Therefore, many websites will choose to outsource these sub-stations in different cities to other teams through franchise authorization to obtain franchise fees.