Generally speaking, when there is a backlog of toothpaste in a big supermarket or a small supermarket, or when the manufacturer has inventory, it will be sold in a bundle. When the seller buys a certain quantity, he will give away cups or cans with the goods. This part of the supplies is more practical, so many consumers will simply buy more, thus successfully solving the inventory problem.

Customers always expect to get more value in transactions, and gifts are marketing strategies designed to cater to this consumer psychology. Therefore, marketing competition for small gifts is essential, and giving gifts is also a question for universities. Supermarkets often give some gifts, which drives a big market.

For example, when customers buy toothpaste in a supermarket, they usually choose between Colgate and Crest. But if you see the promotion of black toothpaste this time and buy a toothpaste and get a glass bowl, you will naturally give up Colgate and Crest and can't help but choose black toothpaste. Even if they seldom use this brand before, they will still make excuses for their gifts-you can use any brand.

Super gift marketing strategy

Generally speaking, gifts have the functions of brand memory establishment, feedback and reward, emotional transmission and demand expansion. In the whole gift strategy, the choice of gift is the most important, even related to the success or failure of the overall sales. Sometimes, when a smart merchant chooses a good gift, customers even prefer the gift to the product itself.