Support for the merchants' back office and products (including the merchant's degree of simplicity of operation, the speed of the payment, the degree of maintenance of the relationship with the BD)
Traffic support (the merchants do not have any loyalty, which one is preferred to which one has more traffic)
The reasons are as follows:
The premise: the transfer cost of the user is very low, and most users look at the preferential choice of platforms (as long as the specific analysis of the strength of the activities of a few platforms with the corresponding number of ordering, you can see that the problem, when there is no activity, only to look at the degree of habit)
Secondly, we need to know: Merchants is very difficult to establish loyalty, look at more merchants found that merchants will eventually converge on several platforms together, as in the period of group purchasing, it is not an exclusivity thing, but when on a number of stores, the background of the importance of the degree of prominence of which store on the menu is more convenient, which site BD to come to a diligent relationship is better, which site pressed less money to play the money fast, are the final decision of the merchant The use of the situation. This and a thousand group war when the way to win the United States group is actually very similar, so in this regard, the United States group's experience is also very very sufficient.
The support of the flow: this is better understood, just like you open a physical store, one opened in the downtown area, one opened in the urban and rural areas, as the overall impact on the store difference is huge, which can give the merchant a better flow of support to determine the vitality of the U.S. Mission takeaway behind a huge daily visits to the U.S. Mission in the support, coupled with a variety of offline channels, Hungry's on-line Traffic source looks a little weaker than the U.S. group, it is not clear how effective its reliance on reviews, offline channels should not be comparable to the U.S. group takeout.
Related business support in addition to ordering food:
This is very important, merchants in the opening of the store, will encounter countless more problems, to mention a few chestnuts ~ the problem of food preparation, the supply of raw materials, the problem of distribution, the problem of reconciliation and so on, each of which will constrain the development of the store. These things are also I think the future of these takeaway platforms can cut into one of the points, which can be the fastest to store the market, and then provide more awesome residual supporting services, the more you can trap merchants. Now, both Hungry Mansions and Meituan like to find merchants to sign the "exclusive agreement" that has little benefit, but when there is a complete set of supporting service system, that thing is a real "exclusive agreement"
Conclusion: I think their core competitiveness will continue to be transformed. I think their core competitiveness in the end will continue to transform the back-end embodiment, seize the merchants, in order to effectively combat rivals, or just never-ending subsidy wars, about this reasoning can also look at the recent drop like to throw out the case of "drop rice", I think it is a reason, internal strength is always more than the fist fist to the real, but of course, more difficult. I think it's the same thing.