CCTV Old Story Channel is a digital TV channel for the whole country run by the Central New Film Group affiliated to CCTV, and is also the only TV channel broadcasting to the whole country through the central digital platform with a focus on history-based documentaries.
The "Cultural Heritage" program is a large-scale cultural record column re-launched by CCTV's Old Story Channel in 2015, with a diversified perspective, she observes the life of the changing times, using video records, corporate culture, local culture, tourism culture, food culture, traditional culture, excavation and exploration, character interviews, scenario reenactment, more interesting records of local customs, folklore, ancient towns, stories and legends. Ancient towns, stories and legends. This is a humanities travelogue, inspirational, philosophical, beautiful scenery and food and characteristics of the project investment and tourism services information program, trying to pay better attention to the development of China's economic construction, the dissemination of advanced ideas, concepts, and guide the people to a reasonable, correct life, so as to play a role in communicating society, the role of the transmission of information.
"Cultural Heritage" will be broadcast 4-6 times per period, at 20:00 in the evening prime time, targeting social elites, leaders of state ministries and commissions, and hundreds of millions of viewers in Chinese government agencies.
CCTV Journey of Discovery
CCTV Journey of Discovery is the only professional channel in China that focuses on humanistic exploration and scientific mystery programs. It uses twisted, bizarre, profound and suspenseful stories to elaborate on the scientific rationality and cultural connotation of natural history and human civilization, and integrates scientific, educational, entertaining and artistic qualities into one. The channel aims to provide viewers with a diversified range of high-quality original documentaries covering the fields of science, nature, history, humanities, military, adventure, etc., which bring millions of viewers unique entertainment enjoyment, and the twisted and suspenseful true stories dazzle the viewers.
The Journey of Discovery Channel uses unique perspectives and original documentaries to exclusively record all kinds of known and unknown real events on the land of China. With a scientific perspective and methodology, it re-examines the process of human civilization, pursues the truth with an attitude of discovery, and explores the unsolved mysteries and little-known behind-the-scenes truths of nature, history and the world.
The Journey of Discovery Channel tries a path that no domestic documentary channel has ever taken before. Its creative style completely breaks through the inherent style of Chinese documentaries, and under the premise of not violating the principle of documentary truth, it combines scientific and rational creative techniques with a storyline rich in dramatic elements to form a mysterious, exploratory and unique "Journey of Discovery".CCTV-Voyage of Discovery is now fully connected to 31 provincial broadcasters' cable networks in China, landing in more than 230 cities, and covering more than 160 million cable TV subscribers and over 480 million people nationwide. At present, digital TV users in Beijing, Shanghai, Guangdong (including Shenzhen), Tianjin, Jiangsu (Nanjing, Wuxi, Suzhou) and Zhejiang (Hangzhou, Zhoushan), Hebei, Liaoning (Shenyang), Yunnan, Henan, and Xinjiang have realized that they can watch the channel when they turn on the TV, and the coverage of the population is more than 100 million.
The CCTV-Voyage of Discovery channel has opened a "Voyage of Discovery Zone" on the home page of the AVOD on-demand system and PAD personal handheld entertainment devices in the cabin of China Southern Airlines, which is updated monthly with the channel's selected programs for on-demand viewing by passengers. A number of other exciting programs are broadcast throughout the cabin.