"Since five or six years ago, some catering enterprises have turned their attention to the domestic pension market and cooperated with some street communities to launch exclusive catering services for the elderly. In the past two or three years, the take-away platform has also joined this camp, allowing the elderly to eat into mobile terminals. " Senior people in the domestic pension industry introduced to reporters.

According to public information, up to now, well-known catering chain enterprises such as Quanjude, Yonghe Dawang, Hehe Hegu, Kungfu, Jinbaiwan, Lihua Fast Food, Yoshinoya and Jiahe Yipin have proposed or launched products and services to meet the catering needs of the elderly, while the hungry Yao Ming and other take-away platforms have begun to penetrate into the pension market.

? "The extensive promotion of Internet application scenarios has provided a more convenient way for the output of pension meals," said the person in charge of Lihua Fast Food. "Now, the number of elderly people who use smart phones is gradually increasing, and the elderly meals launched by express delivery platforms are also born in line with the market."

people in the industry said that they found that the price of the take-out platform for elderly meals was roughly controlled between 13 yuan and 15 yuan. In fact, the profit margin of merchants at this price is not high. In addition, the platform also charges some management fees, which makes it difficult for merchants to make profits through the nutrition of the elderly meals, and also makes it difficult to achieve take-out for a long time. It is understood that some catering enterprises or enterprises have been trapped by the profit bottleneck and have begun to give up expanding the scale of related services. Even enterprises that entered the bureau in the early stage have plans to withdraw from the market.

Tong Jinsong, a scholar of China Aging Research Center, suggested that "mixed operation may break this situation". He said that compared with meager profits and high turnover, mixed operation can dilute the pressure of operation and become a new concept of old-age service. The rigid demand of the elderly is not a single meal, but a combination of various services. Compared with the old-age meal, domestic service and rehabilitation care have a very large profit margin. Instead of working hard on catering, it is better to turn catering into a choice of package service. Perhaps, it will be more popular with the elderly. "